To succeed in ecommerce, you need three things: high-demand products to sell, the skills to market them, and the drive to succeed.

You already have a winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s why we update this list every year to help you find trending products online.

In this list, you’ll find 17 trending products that will activate new business ideas in 2023—or maybe give you an idea for a great product to add to your existing online store.

Since each niche product is meant for a distinct audience, we’re also sharing relevant marketing tips for reaching new customers. The products on this list are the most popular product categories on the Shopify platform.

Top trending products to sell online in 2023

Browse our list of highest trending products you can use to start your online business.

1. Lip stain
2. Matcha
3. Power tool accessories
4. Dog toys
5. Shot glasses
6. Costume shoes
7. Slipcovers
8. Wall plates and covers<
9. Baby shirts
10. >Curtain and drape rings
11. Cabinet knobs and handles
12. Watch accessories
13. Tumblers
14. Model train sets
15. Signage
16. Wedding dresses
17. Table runners

1. Lip stain

Lip stain is a beauty product that provides long-lasting color to the lips without the heaviness or fading of traditional lipsticks. Its popularity has surged in 2023 because it delivers a natural, weightless finish that lasts throughout the day, making it an essential addition to many makeup routines.

The term “lip stain” gets 60,500 searches per month on Google. Google Trends data also shows a significant increase in interest since early 2022.

You can market lip stain a few ways:

• Collaborate with influencers. Partner with beauty influencers and content creators who can showcase the benefits of lip stain, including its durability and lightweight formula, to their large audiences.
• Highlight product versatility. Showcase the various ways lip stain can be used, such as layering for a more dramatic look or blending with lip balm for a subtle effect, to appeal to a wider range of consumers.
• Offer a diverse shade range. Cater to a global audience by providing an inclusive range of shades that suit various skin tones, emphasizing your brand’s commitment to diversity and inclusion.
• Share customer testimonials. Use real customer experiences to highlight the product’s effectiveness, incorporating their reviews, before-and-after photos, and testimonials on your website and social media platforms.
• Run limited-time promotions. Create a sense of urgency and exclusivity by offering limited-time discounts, bundle deals, or free samples, encouraging new customers to try your lip stain and ultimately increasing brand loyalty.

2. Matcha

If you’ve been to a coffee shop in recent years, you’ve seen matcha. It’s a finely ground, vibrant great tea powder that’s become a popular wellness product.

Data shows that the term “matcha” receives one million searches per month. The graph below also shows the increased interest in matcha in 2023.  

Here are a few ways online stores can market matcha products:

• Highlight its health benefits: Emphasize the nutritional value and advantages of matcha, such as its high antioxidant content and potential to improve mental clarity, to appeal to health-conscious consumers.
• Collaborate with influencers: Partner with food, health, and lifestyle influencers to showcase matcha’s versatility in recipes, smoothies, lattes, and other innovative uses, reaching a wider audience.
• Offer product samples: Encourage potential customers to try matcha by offering free samples or organizing tasting events to familiarize them with the unique flavor and texture.
• Educate consumers: Create engaging content that educates consumers about the history, production process, and proper preparation techniques of matcha, fostering appreciation and loyalty to the product.

3. Power tool accessories

Looking for a trending product to sell in the home improvement industry? Power tool accessories are seeing an increase in sales globally.

According to data from Keywords Everywhere, the term “power tool accessories” receives 27,100 searches per month, with sub categories like “tool accessories” receiving another 1,300 searches per month, and “tool box accessories” receiving 1,900 searches per month.

You can sell accessories for any power tools:

• Power drills
• Impact drivers
• Circular saws
• Table saws
• Polishers
• Sanders

When selling trending items in home improvement, focus on visual platforms like Instagram and YouTube. You could partner up with influencers in the space and run Instagram ads to hype products and make sales quickly. A more sustainable option is to create your own Instagram and TikTok profiles and publish content around DIY home improvement.

For example, you could:

• Do a Q&A on Instagram Live on how to use your tools for the first time
• Repost user-generated content
• Run a contest
• Make Instagram Stories and TikToks highlighting premium product features
• Publish product posts with shopping tags
• Create funny Reels to promote your products
• Publish carousel posts

Why are product trends like this great for selling items online? You can easily expand your product line to include other popular products in the home improvement sector to maximize your potential sales.

4. Dog toys

Second on our list of trending products right now are dog toys. Valued at $8.1 billion, the global pet toy market saw explosive growth in the first half of 2023.

Product lines include:

• Training toys
• Chew toys
• Squeaky toys
• Stuffed plush toys
• Rope toys

Toys are great for a dog’s well-being. They help fight boredom and provide comfort when dogs are nervous. With 210,000 average monthly searches for the term “dog toys,” it’s clear they will power 2023, as they powered 2022.

You can promote these items in a number of ways:

• Cross-sell with other pet products or companies
• Start a pet care blog
• Sponsor a pet shelter or events
• Offer a price-match guarantee
• Share user-generated content on social media

You’ll likely want to explore social media and Google ads to send traffic to your website and drive sales throughout the year. If you want to expand your product line, you can easily find new car parts and accessories to sell using a product-sourcing app.

5. Shot glasses

Shot glasses were one of the top selling items in 2023. Shot glasses are perfect for selling any time of year, especially around the summer, when you can take advantage of the party season. You can sell custom-made shot glasses, collectible shot glasses, or shot glasses for parties.

When it comes to selling shot glasses online, focus on finding a target market and selling to one group first. People search online for specific types of shot glasses, such as “tequila shot glasses” (4,400 searches per month), “tall shot glasses” (2,400 searches per month), and “cool shot glasses” (3,600 searches per month). There are also opportunities to sell plastic shot glasses and personalized glasses for parties.

You can sell shot glasses online from your own Shopify store, on third-party online selling sites like Amazon and eBay, and even on social media sites like Instagram and Facebook. You can also sell shot glasses wholesale to other businesses.

6. Costume shoes

Costume shoes for women and men have also been a bestselling product and show signs of being a trending item in 2023. Thematic shoes are perfect for cosplay or themed events, and don’t forget about Halloween.

 Some items you could sell include:

• Pirate boots
• Witch boots
• Superhero boots
• Vintage-era footwear
• Gladiator sandals

These trending items are best sold through visual platforms like Pinterest, TikTok, Instagram, and Facebook, though a channel you may want to experiment with is Google Ads.

If you choose to use some kind of millennial-focused marketing tactics, be sure to partner with influencers, as it’s the easiest way to get a new brand’s products in front of this audience.

Or, you can target Halloween shoppers and run sales through the fall season. Point being, there are many potential audiences you can explore with costume shoes. Conduct a competitive analysis or SWOT analysis of the market and decide what route is best for you.

7. Slipcovers

One trending product cropping up recently is slipcovers. Similar to other trending products in the home goods department, we’re probably seeing an increase due to the work-from-home trend. Slipcovers protect couches and loveseats from pets, children, dirt, and spills. A quality slipcover is less expensive than replacing furniture.

The search term “slipcovers” is generating 27,000 searches per month, with related terms “slipcovers for chairs” bringing in 27,100 searches per month and “slipcovers for sofas” generating 49,500 searches per month, supporting that slipcovers and home design can be a profitable business to start online. There are also many slipcover types available to sell, which gives you a lot of new product opportunities as you expand your line.

Start by narrowing down what kind of containers you want to sell—cotton, wool, polyester, spandex, linen, etc.—then promote your product on popular home organization and décor blogs.

You can reach out to them online and ask them to link back to products on your website from round-up articles. (People are more likely to buy when they come to your site through an external blog post than from an ad.) Then, to win back the sale, run retargeting ads to people who viewed the product but didn’t buy.

Another option is partnering or collaborating with interior designers to help promote new products to their audiences. If a product recommendation comes from a trusted source, shoppers are more likely to buy.

8. Wall plates and covers

Like many home décor items, wall plates and covers have become one of the bestselling products online during the pandemic. The more people stay at home, the more inclined they are to spruce it up and create a comfortable atmosphere. From the couch all the way down to what covers their electrical sockets on the wall.

There are many varieties of wall plates and covers to choose from. You can sell traditional ones with a finishing touch or ultra-modern decorative plates. There are also screwless wall plates that offer a clean aesthetic and popular HDMI wall plates that let you plug in HDMI-enabled devices.

According to Keywords Everywhere, top wall plate searches are:

• Wall plates: 27,100 per month
• Outlet cover: 27,100 per month
• Decorative wall plates: 18,100 per month
• Screwless wall plates: 3,600 per month
• Luxury switch plates: 720 per month

You could run a pay-per-click ad campaign using online shopping ads and Facebook ads to attract new buyers. Since home goods may keep trending for a long time, you can also build a brand around your home décor and optimize your product pages to rank on Google and bring in organic traffic.

You can bundle together wall plates with other trending products in your store or partner with micro-influencers on social media to target high-intent buyers and drive immediate sales.

9. Baby shirts

One recent product trending with new parents is baby shirts. Google Trends shows we’re close to hitting peak interest for this product, so if you’re looking for a top-selling product with validated demand, consider acting fast.

The term “baby shirts” sees 13,000 searches per month. You could also target many variations like:

• Baby t-shirts: 27,100 per month
• Funny baby shirts: 8,600 per month
• Baby shark shirts: 5,400 per month
• Baby shower shirts: 3,700 per month
• Baby fishing shirts: 2,700 per month
• Custom baby shirts: 1,700 per month
• Cute baby shirts: 1,400 per month

To reach new parents with this item, you can turn to advertising on Facebook and Instagram. If you’re looking to explore other sales channels, consider selling on Amazon or listing your product on Google Shopping, although it’s worth noting that these marketplaces will take a fee from your sale.

Another experiment to try is marketing to a local group with flyers. Create discount codes and distribute them among new parent meetup groups in your town.

10. Curtain and drape rings

There’s been a growing trend in sales for curtain rings in recent months. People are spending more time at home and taking on home improvement projects.

“Curtain rings” generates 22,200 searches per month. There are variations you could also target with an SEO strategy, including:

• Shower curtain rings: 9,900 per month
• Wooden curtain rings: 3,600 per month
• Eyelet curtain rings: 2,900 per month
• Metal curtain rings: 1,600 per month
• Curtain rings black: 1,000 per month

To market curtain rings, you can create a blog with home improvement and DIY tips and tricks and links back to your products. Then, run retargeting ads to your blog traffic on Facebook or Google.

You’ll want to run Google ads for targeted keywords like “curtain rings without clips” or “decorative curtain rings with clips.” This will attract customers who already know what they want. If you show up in front of them, they’re more likely to buy from your ecommerce store.

11. Cabinet knobs and handles

Home improvement is shaping up to be one of the best trending niches for ecommerce stores. By 2029, the cabinet hardware market is expected to skyrocket to more than $14.2 billion in sales.

Retailers are also stocking their stores with top trending products in this niche, including cabinet knobs, fasteners, latches, locks, hinges, and handles.

What makes this product worth considering is that it offers retailers a lot of expansion opportunities. You can sell cabinet knobs in a home improvement store, along with drawers, interior finish material, cabinet shelves, and more. You can also use a variety of materials, such as plastics, metals, glasses, brass, iron, and steel.

Whether it’s putting together new furniture or sprucing up the house, every home needs cabinet hardware. Some want decorative knobs, while others want a simple, more functional version.

You can sell trending products like this through search-based ads on Google. Over 33,000 people search for cabinet knobs each month, and more than 60,000 people search for handles each month, according to Keywords Everywhere. Another option is working with home improvement influencers on Instagram or through blogs to promote your cabinet hardware.

12. Watch accessories

Watch accessories are one of those trending items with consistent high profit margins. The trend is hotter at some times than at others, but people usually look for watch accessories throughout the year. The market is also massive, with a market volume of $335 billion in 2023.

Search volume for the term “watch accessories” gets around 5,400 searches each month, according to Keywords Everywhere. People are also searching for related phrases like “apple watch band” and “watch stand,” which are getting 450,00 and 14,800 searches per month, respectively.

These top trending products give you a ton of opportunities to target different customer segments based on their watch type (Apple, Samsung, Garmin, etc.) and to drive sales.

Some items you can sell under this category are:

• Watch repair kits
• Watch display cases
• Travel cases
• Watch winders
• Watch back remover tools

Promoting this trending product with Google Ads may be profitable. It can help you reach high-intent buyers and bring them into your store to purchase. Another option is using Facebook advertising to target specific groups based on your accessories’ design or functionality.

People who hike may need durable straps, while others may just want a trendy-looking watch band. You’ll want to share product images on platforms like Instagram. There, you can partner up with micro-celebrities and influencers to get your products in front of established audiences.

13. Tumblers

The US tumbler market is an attractive opportunity for outdoor gear sellers, such as camping, hiking, fitness, and travel. It’s expected to reach $1.4 billion by 2027, with a compound annual growth rate of 9.1% from 2023 to 2027.

Trend data from Keywords Everywhere shows the following search volume:

• Tumblers: 5 million per month
• Glass tumblers: 60,500 per month
• Tumbler cups: 49,500 per month
• Custom tumblers: 27,100 per month
• Tumbler with straws: 22,200 per month
• Tumbler plastic: 9,900 per month

Increasing threats to the environment from non-reusable bottles and the rise in people leaning toward a healthy lifestyle drive this trend. Your target audience will likely be more health conscious and aware of the harmful effects of one-time-use bottles.

To market this bestseller, you’ll want to show these tumblers in use. For example, you could run a contest where customers post pictures of their tumbler cups out in the wild. Or, create staged photos of the tumblers in an eco-friendly setting and post them on social media and use them in ads.

You can build a Custom Audience in Facebook Ads Manager and target specific groups of people. Or, run Google Ads for the keywords “tumbler cups” so you can target customers actively searching for similar products.

14. Model trains sets

Model train sets have been a popular pastime activity for kids since 1891. They’re a great way to build problem-solving skills, encourage imaginative play, and distract kids for a bit while parents are working from home. Today, companies are exploring new and fun ways to reimagine the train set, such as electric-powered trains and smart trains run via smartphone app.

With 40,500 average monthly searches for the term “train sets,” it’s clear they are popular in 2023.

When it comes to promoting toy trains, think of the concept “friends trust friends.” Marketing toys relies on recommendations from influencers and friends, so you’ll want to collaborate with nano-influencers and on social media.

Customer reviews are always a smart move for selling items like train sets online. Testimonials can help shoppers decide if the product is perfect for them and encourage a sale.

Create an organic social media strategy around kids using your trains. Show them in action with photo carousels and videos, and include user-generated content from your followers’ accounts to build trust with potential buyers.

If you have the budget, run a contest to give away free train sets to grow your email or Messenger marketing subscriber lists. You can then create drip marketing campaigns that convert subscribers into customers over time.

15. Signage

Signs are next on the list of products trending now. Search volume for the term “signage” receives 135,000 searches per month. Data from Keywords Everywhere suggests that people are searching for specific types of signs:

• Signage board: 74,000 per month
• No smoking signage: 74,000 per month
• Safety signage: 60,500 per month
• Digital signage: 49,500 per month
• Wedding signage: 40,500 per month
• Entrance signage: 12,100 per month

Social media is a great way to market signs. Figure out who your primary audiences are.

For example, are you selling to restaurant owners who want to boost their social presence? Or younger crowds who want to make their rooms look trendy and cool? (Hint: You can sell to both). Then post a mix of staged photos and user-generated content of your signs being used in their respective settings.

You could run Google ads targeting long-tail keywords such as “vintage signs” or “custom neon signs” to attract specific customers, as well as Facebook ads to test different audiences and learn more about who’s buying signs.

16. Wedding dresses

Wedding dresses have been one of those trending online products with consistently high profit margins the past few years. The global bridal wear market is also huge and is expected to reach $69.9 billion by 2026.

Validation TIP: If you are unsure if selling wedding dresses is a profitable endeavor, use Shopify’s profit margin calculator to work out if it is a feasible option for you.

The term “wedding dresses” gets 2.24 million searches per month, validating the hype of this trending product. There are more opportunities for terms like:

• Wedding dresses for guests: 1.5 million per month
• Black wedding dresses: 246,000 per month
• Wedding dresses plus size: 165,000 per month
• Simple wedding dresses: 165,000 per month
• Beach wedding dresses: 135,000 per month
• Long-sleeve wedding dresses: 135,000 per month

Plus, you can take this niche in several directions with a dedicated store or a product collection within a broader wedding wear store. For example, you could sell wedding nails, invitations, semi-formal wedding attire, accessories, and more. Depending on how you position your brand, there could be an opportunity to expand into related product verticals, such as jewelry.

Visual platforms like Facebook, Instagram, and Pinterest are ideal channels to grow your brand, whether you pursue organic growth or use their advertising options.

You can also look into driving growth with influencer marketing. Influencers can model your apparel and give your brand a shoutout for a fee or a commission of sales.

17. Table runners

Table runners saw huge growth in the first half of 2023, and the new trend doesn’t look like it’s ending soon. The global table linen market is valued at $10.6 billion as of 2022 and is expected to reach $14.7 billion by 2029. This is not a trending product you want to miss out on.

People can use table runners to make tables visually appealing and connect placemats. Table runners are also extremely durable and can withstand repeat uses and washing.

Competition is high in this industry. Brands like Crate and Barrel, Bed Bath & Beyond, and Wayfair take up significant market share. However, they all target a similar demographic: older consumers with more disposable income, which gives you a unique selling opportunity.

Dropshipping costs are often lower for kitchen supplies, which means you can charge less than big retailers. You can target younger, niche audiences that don’t want to overspend on items like table runners.

You can market items like table runners online through social media. You can target both older and younger audiences by running relevant campaigns. For example, targeting millennials who just bought a home. Your success on social media depends on how you connect with each segment and create interesting content to attract buyers.

You can create video content to show off the benefits of your table runners. And show other creative ideas for styling them in the home. You can also run seasonal giveaways to promote new runners and bestsellers. For paid ads, Facebook will be your best bet, since you can use its behavioral targeting to find customers based on interests and shopping habits.

Start selling products online today

These are some of the trending products to sell in 2023, but there are so many more to choose from when deciding what to sell on Shopify as a new dropshipper or established store owner. Finding high-quality products is only one part of the equation. The real secret is figuring out how to market them.

If you’re interested in hands-on training that walks you through the process of starting an ecommerce business around a profitable niche and finding the right products, watch our free dropshipping business webinar series. One ecommerce entrepreneur will share how they grew an online business ideas to more than 8,000 unit sales per year, along with the marketing tactics that worked (and ones that flopped).

Let us know in the comments what products you plan on selling on your store. Happy selling!