Shopify Updates: 10/15/2024 – 10/21/2024

 

•  Each Hydrogen storefront supports unique resource publishing and order attribution

Shopify is releasing a feature that allows you to publish different products and collections to each of your Hydrogen storefronts. This means that if you have multiple Hydrogen storefronts, different products and collections can be available for each storefront. In the Shopify admin, where you used to see “Hydrogen” as the channel name, you will now see the name of each of your Hydrogen storefronts as a possible publishing location. The same change applies to the Orders page and other areas of the admin. Each Hydrogen showcase is now treated as a unique channel.

This means that API calls that passed the publication ID for the Hydrogen sales channel application should now pass the publication ID for the Hydrogen storefront channel. For example, if you previously used the publishablePublish mutation with the publish ID for the Hydrogen sales channel application, you will now need to call that mutation with the publish ID for each Hydrogen storefront to which you want to publish data.

• Collective retailers can prevent high-risk orders from reaching suppliers

Shopify has added a 2-minute delay before orders are sent to suppliers, allowing retailers to run custom automated fraud risk controls like Shopify Flow. This update helps prevent fraudulent orders from being fulfilled by giving retailers the ability to cancel or postpone risky orders after fraud checks have been completed.

•  Customer win-back automation can now accommodate longer buying cycles

The Customer Winback marketing automation template now utilizes Flow’s “Customer Joined Segment” trigger. This means that instead of customers getting into the workflow after fulfilling an order and then waiting 60 days, customers now get into the workflow at the right point in their journey; when they join a segment. This is especially useful for long buying cycles, as you can create a segment of customers who made a purchase years ago, rather than a few weeks or months ago, so you’ll be sending them emails at the right time.

This template was created to replace an existing template, so it needs to be customized (and the old one disabled) to use the new functionality.

As with all marketing automation templates, Shopify has included a strong starting point, but the segment criteria as well as the content of the emails should be reviewed and updated as needed to suit your business.

•  Flow: Trigger workflows when metaobject entries are created

You can now use the Metaobject entry created trigger to trigger a workflow in Shopify Flow when a new entry is created for a specific metaobject definition.

This trigger returns a metaobject entry with all relevant fields, which allows it to be used in many cases, including automating form responses. For example, merchants can create custom forms in Shopify Forms that trigger workflows in Flow when a customer submits information.