Video on LinkedIn: The Future of Social Interaction

   LinkedIn, a previously underrated social network, is experiencing a renaissance as more users turn to the business-focused social engagement platform. Many content creators are starting to bring their vertical videos to LinkedIn, while TikTok is fighting for its future in a US court.

   LinkedIn has been testing short-form videos since March. At first, the feature was only available to select “Top Voices,” but it has now been expanded to most users in North America and elsewhere. According to Microsoft’s Q4 2024 report, short-form videos were the fastest-growing content type on LinkedIn, with 34% year-over-year growth in downloads.

   According to Brendan Gahan, CEO and co-founder of Creator Authority, video now accounts for 60% of time spent on social media, allowing LinkedIn to provide a platform for Generation Z, the fastest-growing audience.

LinkedIn’s video content ranges from business advice to anarchic content reminiscent of TikTok or YouTube. Sara Blakely, the founder of Spanx, uses LinkedIn to promote her products through creative means. Austin Hankwitz, a financial content creator, notes that LinkedIn video helps him reach new audiences.

   UTD, as an IT company, is keeping up with the times and growing rapidly by using LinkedIn’s new opportunities to engage with its audience. We believe that LinkedIn video content can also help you reach new heights and attract more clients.

Inspired by: Fast Company Journal