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TikTok has taken the world by storm, but it can be tricky to figure out what content to create. The platform requires a different approach to other social channels, but coming up with a TikTok marketing strategy for your brand doesn’t have to be difficult.
\nWith so many new TikTok trends popping up, it can be tempting to jump on every one. But, it’s vital to consider what your audience wants to see. Once you understand your target audience, you’re on your way to getting your brand noticed, growing your following, and engaging your community.
\nAhead, find 15 TikTok video ideas you can use for your brand. Whether you’re just getting started or need some inspiration to get you out of a creative rut, there’s a TikTok idea for everyone.
\nThe best TikTok video ideas are the tried and true formats that pop up in TikTok trends over and over. For brands, however, choosing the right TikTok video ideas is important to attract the right audience. From TikTok challenges to educational videos, explore these ideas in depth before you post videos to your brand account.
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Get real with your followers, and don’t be afraid to break that fourth wall. We’re all people here, and your audience loves hearing from the people behind the brand.
\nIsabella Lin of Fizzy Soaps took a break from the brand’s typical content to talk about and rate the videos that had previously gone viral. It’s refreshing to see a brand’s founder take center stage and discuss the realities of social media.
\nIf you have something you want to share or discover something that inspires you, your brand’s audience will most likely love it too. Try sharing favorite book recommendations or the Netflix series you can’t stop talking about.
\nYou don’t need to talk to the camera to make your brand feel more human. Using images and captions can work just as well. Imagine you’re sharing with a friend, and keep it short and sweet.
\nIt’s tempting to create content in advance, and this certainly works for other social media channels. When it comes to TikTok account ideas, it’s all about balance. Keep track of holidays and events and see what’s trending on TikTok at that time. Make sure you’re ready to react and create topical and relevant content.
\nTopical content doesn’t have to be complicated. In fact, sometimes simple posts are best! Natural deodorant brand Wild filmed this short video for its followers at Easter, showing its reusable deodorant cases repurposed as an Easter treat. It’s just a few seconds long but was seen more than 100,000 times.
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Trends can be even trickier, and they come and go quickly. While there may be trends like lip syncing videos, animal videos, or dance videos, they might not be the right fit for your brand. Hop on trends that are relevant to your audience. Your next viral video might not be a trend at all.
\n⏰ Learn more:What’s the Best Time To Post on TikTok in 2023?
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Revealing your brand’s creative process is another great TikTok idea. This could be a video of you making products by hand, sketching new ideas, or anything else that shows followers the creativity and skill you put into your brand.
\nBurn.in Candle Co.’s TikTok account is full of videos showing how its various candles are made. Not only are they satisfying to watch, but they also show how much time and effort goes into each and every one of its candles.
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If there’s anything more satisfying than shopping with small brands, it’s seeing the product being created by hand.
\nYour TikTok account is the perfect place to share your brand’s values and ethos, reaching like-minded viewers and converting them into followers.
\nShare what inspires you and any other content that aligns with your brand values and mission. Your brand is more than just its products, and your TikTok account is a great place to make that stand out.
\nSustainable swimwear brand SevenSeas Swimwear is all about summer vibes, so it’s no surprise that this dreamy video got almost two million views.
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Create and post content that fits your brand’s mood and it’s sure to resonate with your followers.
\nEngage your followers and build anticipation for upcoming launches or campaigns by teasing new products and giving your TikTok audience a first peek.
\nGive followers the first look at new products, colorways, or anything else exciting your brand is working on. Offering sneak peeks also encourages your followers to come back for more.
\nElyse Breanne Design took a trending song and created this simple but effective video,
\nrevealing her newest product range to her followers and showing her taking the product photos.
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If something is exciting to you, then chances are it will be exciting to fans of your brand, too. Use this as a part of your TikTok ecommerce strategy to build momentum for a new product launch.
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TikTok’s new Q&A feature allows your audience to submit questions to your account. It’s the perfect way to engage with your followers and get invaluable customer insights and new content ideas.
\nBy enabling the Q&A feature, you can allow your audience to flag their comments as questions, making it easier for you to spot them and reply.
\nSoap brand Fizzy Soaps recently created this video in response to a follower’s question, which got almost half a million views. Combining a voiceover with a video of the soaps being created it’s a simple way to engage with followers.
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The best part is that Q&As provide you with ready-made TikTok video ideas: you can dedicate multiple videos every week or month to answering the questions asked by your community.
\nIt’s not just your followers who can ask questions. Putting questions out to your audience is a surefire way to boost engagement and find out exactly what your followers think.
\nWhat colors do customers want next season? What do they want to see more of on TikTok? Give them the opportunity to get involved and share their views and you’ll gain valuable input from your target audience.
\nParakeet Slimes Shop cleverly combines both ideas into one. The slime brand created this video responding to a follower’s question and threw it open to their audience, asking them for their thoughts—a sure-fire way to get even more engagement.
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Whatever your industry or specialist subject, it’s time to share your skills. Own your niche and share your knowledge with followers in informative videos, from breaking down complex topics to creating fun how-to videos.
\nIt’s a great way to reach more viewers within your niche and convert them to followers. Make it a regular series and consider making a TikTok Playlist so all your informative posts can be stored in one place as a go-to resource.
\nPeach & Lily created a series revealing the little-known facts about Korean skin care. The video below got almost one million views, and it’s also part of a series that guarantees viewers will be back for more.
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Not sure where to begin? Ask your followers or check for commonly searched questions within your niche. Answering commonly asked questions will create valuable evergreen content that people will return to again and again.
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Giving your followers an insight into what goes on behind the scenes of your company is a great way to get them involved and boost your engagement.
\nBehind-the-scenes content makes things more personal. Whether you’re a one-person show or have a team of 100, TikTok ideas that provide a peek behind the scenes will always be engaging. Show your team at work or behind the scenes at your photoshoots, or share something as simple as your morning coffee. Followers value this honest approach.
\nNew York–based fashion brand Cee Cee’s Closet NYC shared this authentic behind-the-scenes moment with followers, getting almost 300,000 views.
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XXL and Co brand founder Tina Nguyen created this heartwarming video showing how her mother helps behind the scenes, and with 3.1 million views, it’s one of her brand’s most viewed posts to date.
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Putting together a recap of your day, week, season, or event is a great and easy TikTok video idea. Add a trending sound and give your audience a quick and authentic insight into your brand.
\nThese vlogs act like a diary or scrapbook, and they’re perfect for rounding up a specific time period or event. Just throw together all of the best content that you’ve captured.
\nThis example from jewelry brand Uncommon James stitches together video clips to capture the mood of a whole day, from buying flowers and hanging out with the dog to visiting the brand’s store and showcasing products.
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You don’t need a physical store to create something just as effective. Snap moments wherever you go and you’ll have a constant supply of engaging vlogs. Give followers a real insight into your brand and effectively capture your aesthetic and ethos in these short posts—and the best thing is, you can rely on them repeatedly.
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Teaming up with other TikTok accounts is a sure-fire way of reaching new audiences. Influencer marketing allows your brand to reach a whole host of potential new followers who most likely have interests that align with your brand.
\nWe’ve already shown how skin care brand Peach & Lily shares its knowledge, but it also teamed up with one of TikTok’s favorite dermatologists, Dr Zion, in this video.
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This video not only spreads the word about Peach & Lily’s products but also builds trust. When it comes to skin care, is there anyone more reliable than a dermatologist? It doesn’t always need a doctor’s opinion, though. Well-known faces and relatable, trusted opinions work just as well.
\n🎵 Learn more:How To Find Trending Sounds on TikTok
\nWho doesn’t love a good story? The #StoryTime hashtag is an excellent source of TikTok ideas and lets you get honest and personal with your followers.
\nFrom the story of how your brand started to your biggest inspirations (or even your biggest fails), these stories provide insight into your brand and are simple to film. Tell your own story or shine the spotlight on your team. Authenticity is key, and what better way to be real with your followers than by sharing stories yourself.
\nThe creator behind Elyse Breanne Design uses a question from a follower as the starting point for this story video. Combining a personal story with footage of the artwork being created makes it extra personal.
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This one might seem like a no-brainer, but introducing your brand, yourself, and your products in short videos is a great way to get exposure and ensure you’re reaching your target audience.
\nTake a look at this video from skin care brand aavrani: It’s a short and sweet introduction to the brand, its product, and its story. It’s not only effective at explaining the product and its benefits, but it also gives the brand a friendly and relatable face.
\nFeel Your Soul’s intro video is another great example of making a brand feel human and introducing new audiences to the people behind the brand.
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Even if you’ve been posting for a while, it’s never a bad idea to introduce yourself and your brand to your followers. Why not take every new follower milestone as an opportunity to re-introduce yourself and say hi to new followers? Or pin your introduction story to your profile so any new followers can get to know you.
\nWho doesn’t love a good life hack? Share your best tips and tricks to create videos to get people talking. Focus on your niche and share product or life hacks that will interest and engage your audience.
\nSkin care brand Drunk Elephant created this simple video to show how its products can be mixed and matched to create a “smoothie.” Some product images, trending audio, and a caption are all it takes.
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TikTok’s Duet and Stitch features can be found in the Effects menu and allow you to collaborate with other TikTok users.
\nThey’re the perfect way to react to or elaborate on content you’ve spotted that hits a nerve with you—and, ideally, your audience. They can even be a good way to create funny TikTok videos, as you’re really relying on whoever you’re dueting or stitching with to make the bulk of the content. While Duet will create a split-screen effect that lets you react in real-time alongside another video, the Stitch feature allows you to clip and edit a recording responding to an existing video.
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These TikTok video ideas are a great starting point to help you find what works for your brand and your audience. Many of these videos result in even more content, meaning you’ll never be stuck wondering what to post.
\nRemember that, as a brand, it’s important to experiment with TikTok video content to see what inspires the most engagement with your target audience. Social media marketing should always involve two-way communication—listen to your audience, gather feedback and center their stories.
\nSome of the best TikTok video ideas include:
\nThe best content for TikTok videos depends on your audience and their preferences. The best TikTok content engages your audience and encourages them to like and comment on your video. Experiments with TikTok video content to see what resonates best. Try doing TikTok challenges and using TikTok’s Duet and Stitch features to encourage your audience to respond directly to your content. Brands should consider TikTok videos that bring potential customers behind the scenes to humanize the brand and build trust.
\nA brand’s first YouTube video could be an introduction to its founder or products. There are plenty of other TikTok video ideas for brands or TikTok users just getting started on the platform. Try hopping on a trend by following TikTok influencers for ideas. Or post videos that set the tone for your TikTok account, whether you’re planning on creating funny videos, workout videos, or makeup tutorials.
\nhttps://www.shopify.com/blog/tiktok-video-ideas
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A new AI service for “parsing” music tracks.
\nThe Mikrotakt neural engine can split any track into vocals, instrumentals, bass, drums, and other audio tracks.
\nIn addition, you can upscale vocal tracks to clean up the voice and adjust the pitch. This feature is ideal for musicians and content makers.
\nThe new Chinese model DeepSeek-V3 becomes a competitor to ChatGPT:
\n– registration requires only your email and password
\n– the neural is quite fast: answers are generated in seconds
\n– Thinking mode, where AI turns into an academic on any topic
\n– the model can read diagrams and generate any texts
\n– files of different sizes can be uploaded
\n– the neuron is good at working with code
\n– absolutely free
\nHailuo AI from China can clone any voice without censorship in a few seconds. Its library includes more than 300 voices in different languages and intonations. The model also allows for full customization: you can change the tone, speed, and timbre and add sound effects.
\nThe Chinese have released a worthy competitor to ChatGPT.
\nThe Qwen2.5-Plus chatbot provides accurate answers, can read documents and images, and is completely free of charge.
\nKrea allows rotating models in its “Photoshop”
\nKrea developers have come up with an incredible feature for their neuro-Photoshop: you can drop any object and edit its position in 3D space.
\nThe Upscayl neuron has received a 16x upscale, so now it can save even the most hopeless photos. The download is free.
\nThe Wegic neural network has become even cooler.
\nNow websites are generated in seconds, and all your edits can be made with simple queries.
\nYou just throw in a promo and you have a perfectly(?) designed website.
\nA working AI meme generator.
\nThe Brainrot neuron follows trends, selects relevant images, and produces memes that are even funny to read. And all this is free.
\nGoogle has released a top free guide to AI agents.
\nIt contains everything: basic knowledge, tools, architecture, training methods, and a step-by-step recipe for creating agents on LangChain and LangGraph.
\nIt is a cool service for learning languages with an AI interlocutor.
\nThe Lingocat neuron imitates the native speaker, gives feedback, and has tasks to improve skills. And all this is free of charge.
\nThe free neural from the Chinese outperforms(?) ChatGPT.
\nA new model called R1 has been released that outperforms the best version of ChatGPT. R1 is twice as powerful as the previous version and it has literally everything you need: programming, math, rewriting, and everything else. It’s worth noting that if you look at the graph of how it “outperforms”, it doesn’t encourage you to switch from OpenAI to the Chinese neural.
\nUniversal AI photo editor.
\nGenerating, replacing, or deleting details, styling, changing the background, and upscaling – and this is not the whole list of functions of the new and free Dzine neural.
\nPrompt generator for ChatGPT
\nPromptEngine works according to the official recommendations of OpenAI. The service also supports other language models: Claude, Gemini, LLama, and Mistral, which can be selected from a list.
\nOpenAI President showed a feature for the o1 model.
\nAccording to Greg Brockman, the o1 model works a bit differently than other types of AI, and to achieve high performance, you need to follow a certain plan in writing promos:
\nthe goal, response format, warning, and context.
\n(The Anatomy of an o1 Prompt attached an example image)
\nChatGPT can now write first.
\nThe neuron will remind you of important things like a real assistant. For example, in the morning, it can provide a ready-made excuse for being late for work, and in the evening, a convincing explanation for a deadline shift.
\nSo far, only 10 regular tasks are available, but by the end of the week, all paid users will receive the new feature.
\nOpenAI offers free tokens for ChatGPT.
\nHowever, there is a caveat: in exchange, they ask for permission to use your promos to train models.
\nThe offer lasts until the end of February. Pro users can get up to 1 million tokens per day, and mini-version users can get up to 10 million!
\nTrump has canceled Biden’s decree on control over AI development.
\nThe document, signed in 2023, required developers to share test results with the government to reduce risks. However, Republicans insisted that this restricted freedom of speech and hindered progress. Now, AI development is unrestricted again.
\nChina will organize a competition between robots and humans
\nIn April, China will host the world’s first half marathon where people will compete with robots. The race will involve 12,000 runners and dozens of androids. Technology versus biology is a real race of the era.
\nAI tokens soar after the Stargate project announcement.
\nOn January 23, Trump announced a $500 billion investment from the private sector in the development of AI infrastructure in the United States. As part of this project, OpenAI, SoftBank, and Oracle will create a joint venture called Stargate. Immediately after this announcement, the AI and big data token market showed significant growth:
\n– AI16Z and AI Rig Complex (ARC) grew by 30% per day
\n– GRIFFAIN and ZEREBRO tokens doubled in price
\n– MetamonkeyAi (MMAI) showed an increase of 152.25%
\n– FLock.io (FLOCK) – by 57%
\nThe smartest o3-mini model will be free!
\nSam Altman said that this neural will be able to solve complex problems in programming, math, and data analysis – all for free.
\nFeatures of o3-mini:
\n– advanced analytical abilities
\n– accelerated data processing speed
\n– ease of use for everyone
\nThe release is planned for the near future.
\nOracle founder supports AI totalitarianism
\nBillionaire Larry Ellison stated that the total surveillance system with artificial intelligence based on cameras, drones, and police recorders will force citizens to “behave in the best way possible”.
\nOracle has recently entered into a partnership with OpenAI and Softbank. Digital dystopia is becoming a reality.
\nThe first Chinese base for robot training was opened in Shanghai
\nThey will learn to help around the house, play football, and assemble cars.
\nThe data obtained in the process will be shared with various companies.
\nCurrently, the center has more than 100 androids and plans to expand to a thousand by 2027.
\nChatGPT can now create any kind of application – a new Canvas feature has been released that runs the code right in the browser.
\n– There are no limits to ideas – we invent and ask AI to draw up a detailed project description.
\n– Copy and paste the request into the chat with the neuron, but add the “/canvas” command at the end.
\n– AI will produce a fully working application in React and HTML in a second – you can test it right away!
\n– There are no limits or restrictions – you can even clone YouTube in your browser.
\nThe feature is free.
\nTop 5 promos for working with any amount of information – the neural will squeeze out all the “water” from the source and give you only concise, verified facts:
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