![\"Facebook](\"/wp-content/uploads/2023/05/1_2b244a1b-fe12-4c95-b105-cdbbd7de7b27-300x251.webp\")
When introducing yourself, your business, or a new project, you have a limited amount of time to make an impression. You need to find the best words to describe what you do, and you need to do it quickly.
\nThis is where a compelling elevator pitch comes in—a quick, 30-second pitch that immediately grabs somebody’s attention. Finding the right words and also holding the attention of your audience can, however, be tricky.
\nThroughout this article, you’ll learn more about an elevator pitch and how to write your own—plus, you can snag one of our three templates to help you get started.
\nAn elevator pitch is a short summary of yourself or your business. It can also be used to introduce a new project idea to your team.
\nEssentially, you want to create a quick pitch that offers an immediate understanding of what you or your business does, who it helps, and why it matters.
\nYou can use an elevator pitch to:
\nAn elevator pitch should be around 30 seconds long, or 75 words. It got its name from the idea that an elevator pitch shouldn’t take longer than a ride in an elevator.
\nYou can always take more time after your pitch to dive deeper if the people you’re speaking to are interested, but an elevator pitch itself should be a surface-level introduction. It’s meant to keep attention for 30 seconds—then the person or people you’re speaking to can decide if they want to learn more.
\nA job seeker, a salesperson, and a business owner will each have different goals in mind when it comes to delivering an elevator pitch—but the basic ingredients of an effective pitch are similar.
\nUse the following guidelines to craft the perfect elevator pitch.
\nYour elevator pitch will likely be in a place where many people are competing for your listener’s attention. Whether interviewing for a job, speaking with investors, or pitching your business at an event, there will be a lot of competition.
\nIt’s a good idea to start your pitch with an attention-grabbing statement. An effective hook should be flexible and dependant on how well your audience knows you, if they do at all.
\nAccording to Monroe’s Principles of Speech, a time-tested guide for persuasive public speaking by psychologist and Purdue University professor Alan H. Monroe, this can be done through sharing humor, compelling statistics, or astonishing information.
\nFor example, you might start with a known statistic about a pain point your product solves, or crack a joke about how annoying something might be without your product. Or, you can start your introduction with your company name in the hopes that it sticks in your listener’s brain.
\n“Lead with the name of your brand,” says Cindy Gallop, advertising executive and founder of MakeLoveNotPorn. “This may sound ridiculous, but you’d be amazed at how often I’ve been pitched someone’s startup where they tell me what it does, but spectacularly fail to tell me what it’s called. You need a brand name that’s compelling, memorable, and intriguing in itself. ‘MakeLoveNotPorn’ always lands straight away. ”
\nIt’s easy to sound robotic with your introduction, so try to personalize your approach for the listener and their existing knowledge in order to hook them from the get-go.
\nOnce you’ve made a splash with your hook, it’s time to reel the listener in by explaining who you are and why you’re making this pitch. For example, you might say something like, “I founded XYZ Zippers” or “I’m a salesperson with ABC Cosmetics.”
\nLeading with your name and your position immediately lets your audience know who you are, how you’re affiliated with the company, and what’s likely to come next.
\nThe last part of your introduction needs to share what you do, why you do it, and how. In other words, share your company’s mission. This should immediately follow up your personal introduction.
\nFor example, you might say, “I’m Sarah, the founder of Formula One, a company dedicated to creating and providing the best formula for babies, regardless of their food sensitivities.”
\nYour hook, who you are, and what you do should take up the first one or two sentences of your pitch. By the end, your audience should know:
\nThe next step is to demonstrate product-market fit—in other words, you need to illustrate who your target customer is and the opportunity you’re tapping into.
\n“Follow up with one quick, simple, straightforward soundbite that sums up what your brand does,” says Cindy. “In the case of MakeLoveNotPorn, I use our tagline to say, ‘We’re pro-sex. Pro-porn. Pro-knowing the difference.’ Immediately, without knowing exactly what we are and how we do that, my audience understands our purpose and why we exist.”
\nIdentify the need for your product. The goal here is to make the listener open to your ideas. Prove that there’s demand for what you’re doing by considering:
\nYou can illustrate these needs with facts, testimonials, and statistics.
\nThe listener is more likely to hear your idea when presented with a clear picture of how it solves a problem. Once you establish the need, show how your solution will work based on real-life examples.
\nWhat is the goal of your elevator speech? To land a job with a company? To generate investment in your business? To make a sale? Simply to grow your network?
\nWhatever it is you’re hoping to achieve with your elevator speech, make sure to mention it. This might look something like:
\nBy including why you’re pitching yourself or your company to your audience, your call to action at the end will be a lot more compelling.
\nInstead of glossing over your competition, acknowledge it—especially if you’re pitching to someone who knows your industry or market. Drawing attention to the competition gives you an excuse to explicitly differentiate your business from others.
\nEmbracing the competition is a great way to incorporate why your business is better, right inside of your 30-second elevator pitch.
\nHowever, you don’t necessarily need to call out a specific competitor. You can simply mention an existing alternative, even if it’s just the status quo or “the way things are done now.”
\nAsk yourself why your solution is unique. What’s the competitive advantage, and why is it superior?
\nThis helps you start a conversation with a one-up position over the competition. Be sure to avoid buzzwords, and include key points about what makes you the best solution.
\nWhat good is generating interest if you’re not converting that momentum into some kind of action? End your elevator pitches with a strong, contextual call to action based on who your audience is.
\n“Sum up what you are and what you do in a couple of sentences,” Cindy says. “But the important thing here is, you don’t have to inform your audience of absolutely everything about your brand and business. You want to tell them just enough so they really want to find out more, and want to book that meeting or call where you can go into more detail, or are prepared to make time immediately to talk in more detail. But what you do want to make sure you land within that elevator pitch is how your business makes money.”
\nNext steps can include:
\nOnce you’ve written out your pitch, practice it. Practice in the mirror, in your building elevator, with your team and friends. It’s the only way to get better at delivering a smooth elevator pitch.
\nBetter yet, record yourself. Pull up the audio recording app on your phone so you can track the length of your pitch in real time and easily listen back to it to make sure it makes sense.
\nSpeak with enthusiasm and excitement. Pay attention to the listener’s reactions and body language as you pitch. Collect feedback from people. If a few parts in your pitch sound “off” or unconvincing, go back and fix your pitch accordingly.
\nTemplates offer a good starting point, but you want to make it your own as much as you can. As always, practice makes perfect, and the more feedback you get over time, the more you can improve your pitch.
\nBut to start, here are three basic templates, with hypothetical examples, that will help you touch upon your major talking points in a natural way.
\nYour generic elevator pitch, this format provides you with a clear and intuitive way to cover all your talking points, letting you easily add and cut out parts depending on your audience.
\nTemplate:
\nMy name is [YOUR NAME], founder of [YOUR COMPANY]. We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].
\nUnlike [THE COMPETITION], we [KEY DIFFERENTIATOR]. And we recently [RECENT MILESTONE].
\n[CALL TO ACTION].
\nExample:
\nMy name is Braveen Kumar, a marketer at Shopify. We offer a platform that enables both the early entrepreneur and the large enterprise to build and run their own stores.
\nUnlike most marketplaces where you can sell your products, Shopify lets you build and brand your own online store with the tools to sell across a variety of channels, manage inventory, start small, and scale fast.
\nToday, over one million entrepreneurs use Shopify to power their businesses.
\nIf you’ve got a product to sell, visit Shopify.com to start your three-day free trial.
\nThis pitch is aptly named because it invokes the traditional storytelling structure—something Pixar excels at.
\nStories are all about transformation and empathy, and if you can explain the journey your customer takes from point A to point B, you can get your audience to step into your customers’ shoes, even if they’re outside your target market.
\nTry this approach if your product solves a relatable pain point for your customers.
\nTemplate:
\nOnce upon a time [INTRODUCE CHARACTER AND CONTEXT].
\nEvery day, [ESTABLISH THE WAY THINGS WERE].
\nOne day, [INTRODUCE PROBLEM/INCITING INCIDENT].
\nBecause of that, [CHALLENGE].
\nBecause of that, [SEARCH FOR SOLUTION].
\nUntil finally [FINDS SOLUTION].
\nNow, [ESTABLISH THE WAY THINGS ARE BETTER NOW].
\nExample:
\nOnce upon a time, there was a full-time blogger named Andy.
\nEvery day, you could find him happily typing away on a computer, rushing to meet his clients’ deadlines.
\nOne day, he started experiencing chronic joint pain in his fingers and wrists, a consequence of the years he’d spent typing for hours on end.
\nBecause of that, he couldn’t write as comfortably or as fast, and it was affecting his ability to deliver to his clients.
\nBecause of that, he needed a better way to support his wrists to continue making his livelihood, but he could only find temporary fixes.
\nFinally, he came across Type-Aid, a therapeutic glove that supports his wrists and combats the joint pain in his fingers due to extended typing.
\nNow, Andy can resume his work with confidence, doing what he loves, distracted less by the pain in his hands and focused more on working magic for his clients.
\nSometimes you find yourself speaking directly with a potential customer. In this case, you know that focusing on them and their needs is the best way to position your product.
\nOpening with a rhetorical question lets you establish how qualified they are as a prospect from the start, potentially tease more information from them by actively listening, and personalize your approach according to how they identify with the pain point for which you’re proposing a solution.
\nTemplate:
\nHave you ever [SITUATION AUDIENCE CAN RELATE TO]?
\n[COMPANY NAME] offers [PRODUCT] for [TARGET MARKET] such as yourself to [BENEFIT].
\nUnlike [KNOWN ALTERNATIVE/COMPETITION], [YOUR PRODUCT] is [KEY DIFFERENTIATOR].
\n[CALL TO ACTION].
\nExample:
\nHave you ever found yourself up at night reading and starting to nod off, only to realize you still need to get up and out of bed just to turn your lights off?
\nBrightLight offers more control for the smart homeowner, such as yourself, to turn on and off all the lights in their home from any device with our app installed.
\nUnlike other smart lightbulbs, BrightLight is designed to consume 30% less energy, saving you money in the long run.
\nYou can buy them now in our online store.
\nThe above templates above shouldn’t be used as rigid structures—a pitch, above all, needs to be persuasive and compelling. It should entice your listeners to want to learn more.
\nThe following communication strategies can help you spice up your pitch.
\nIf you’re associated with any big brands, have celebrity customers or investors, have influencer endorsements, or can weave social proof into what you say, you can really raise some eyebrows.
\nWhy? Robert Cialdini, Regents’ professor emeritus of psychology and marketing at Arizona State University, and author of bestselling book Influence: The Psychology of Persuasion, defined social proof as people doing what they observe others doing.
\nPeople are more likely to engage with what is already popular. Think of it as safety in numbers.
\nSocial proof is used in advertising all the time. Say you’re someone with three young kids who struggles to get them into the car without slamming doors. You see an ad with a happy family driving around in a minivan with automated doors and extra protection features. You may feel compelled to experience the same.
\nPeople want to belong and command the respect of others. It results in people copying what’s already popular. If you propose that your ideas are already accepted, the listener is more likely to engage with it.
\nWays to incorporate social proof into your elevator speech include:
\nRemember that your elevator pitch is only 30 seconds long. You don’t have time to reel off an entire testimonial, but name-dropping some big brands can go a long way.
\nThe appearance of authority aids more convincing arguments for your ideas. If you can provide hard numbers and appear to believe in your product, so will your listener.
\nHard numbers appeal to any logic. How many units have you sold or how much funding have you secured? What’s your customer acquisition rate? Significant numbers add an extra layer of credibility to your pitch.
\nIn Made to Stick, brothers Chip and Dan Heath discuss how some of the most memorable pitches are grounded in analogies. A lot of movies get made simply because the pitch successfully anchors the premise to one that’s already well-known.
\nFor example, the writers of the movie Alien first pitched it as “Jaws in space” and had little trouble generating interest in the film. From those three words, you can understand that it’s a horror movie, involving an unseen threat that leaves death in its wake, set in space.
\nTry developing an analogy to use something familiar to explain the unfamiliar and complex, or embrace an obvious comparison to focus more on differentiation instead of basic features.
\nCommon analogies for businesses include things like “Uber for boats” or “Netflix for books.” Think how you can get a potential customer or investor to understand what you do in just a few words.
\nStories are a naturally persuasive vehicle: they grab attention, demonstrate change, and evoke empathy. Neurobiologists have shown that stories can act as a conduit for understanding pain points that make them a valuable asset in the business world.
\nA general rule in storytelling: The bigger the gap you can create between the beginning and the end, the more impactful your story will be. So don’t be afraid to start off unremarkably normal or even when your character is at rock bottom.
\nIt’s all the better if you yourself are the main character in the story—you’ve got a personal stake in solving the pain point.
\nAlliteration, rhyme, rhythm—there are a ton of ways to wield words so they roll off the tongue. And when most memorable expressions stick because they’re pleasing to the ear, you’ve got a good reason to put some art into your articulation.
\nGive your pitch a unique style with a certain charisma that’s hard to imitate, even amongst your direct competitors.
\nA modern spin on the traditional elevator pitch, video pitches give you a chance to speak directly to a listener and inspire them. They basically pack your elevator pitch into an online presentation.
\nYou can post your video elevator pitch on your businesses website, Wellfound, Product Hunt, social media, or other websites where investors search for new content.
\nFollowing the same principles as pitching in person, you have a bit more leeway in length with a video pitch. You’ll want to keep it between 30 and 60 seconds long. Show your passion and excitement quickly and provide numbers that prove you’re the best solution for an audience’s problem.
\nConversation-starters help you increase the number of people you’re able to deliver your elevator pitch to. By coming to the event or interview ready to network and start conversations with a wide range of people, you’re able to increase potential interest in what you have to say or what you’re selling.
\nThese don’t have to be complex. They simply just have to start up a conversation. Consider starters like:
\nBasic questions about the event are perfect conversation starters. Or, if you know of the person, you can mention that their background has impressed you, or you like what they’ve done in their work, etc.
\nCome prepared to start plenty of conversations. Switch up your icebreaker so your conversations don’t feel too forced or redundant. And be prepared to deliver your elevator pitch, catered to what each person does and if you think your company could help them.
\nLearning how to write an elevator pitch for your business, a project, or a job interview doesn’t have to be daunting. Follow along with our eight-step guide and get started with one of the three free templates we’ve provided.
\nJust remember:
\nFacebook’s advertising tool is an accessible platform used by many ecommerce entrepreneurs and marketers, especially those just starting out who don’t have much advertising experience or a big ad budget. Anyone can fuel their small business on Facebook with ads, as long as they’re willing to learn the basics.
\nBut that’s also led to increased competition, higher rates, and diminishing returns on ad spend. Despite waning confidence in Facebook ads, there are still ways to take advantage of this social media advertising tactic.
\nIn this beginner’s guide, we’ll look at what makes Facebook such a popular advertising platform and walk you step by step through how to set up a Facebook ad campaign to drive sales for your business.
\n\nMany people who give up on Facebook advertising do so because they set up their account incorrectly or become so overwhelmed by Facebook’s myriad ad options that they never make it to the point of actually running a campaign.
\nSo, to start off on the right foot, you first want to ensure you set up your Meta Business Suite account correctly.
\nMeta Business Suite is the section of Facebook that houses your Facebook ad account, business pages, and other tools you’ll need to run your ads.
\nTo create your Meta Business Suite account, go to business.facebook.com and click “Create an account.”
\n
Facebook will ask you for your business name, your Facebook business page (create one first if you don’t have one), your name, and your email address.
\nNext, you’ll need to create or add an existing advertising account. This can be done by choosing Ads in the left menu bar.
\n![\"Facebook](\"/wp-content/uploads/2023/05/creating-fb-ads-1-106x300.webp\")
Follow the prompts to create an ad account. This is your advertising hub, where you can navigate to all the different areas of your business on Facebook.
\nOne of the most common frustrations among new Facebook advertisers is understanding whether or not their ads actually worked. It’s possible to boost a post or even set up an advertising campaign in Ads Manager, but without installing the Meta pixel you won’t know whether an ad drove any sales on your website.
\nThe Meta pixel is the connection point between your Facebook ads and your website. The pixel is a tracking code you need to create within your Meta Business Suite account and then add to your website before you begin paying for ads. It shows you all the actions being taken by visitors coming to your website through your Facebook ads. Essentially, the Meta pixel tells you not only if your ads drove results but which specific audiences and pieces of creative those conversions came from.
\nSetting up the Meta pixel on your website is easier than it sounds and rarely requires digging around in code.
\nIf you’re using Shopify, setting up your Meta pixel is as easy as copying your pixel ID (a 16-digit number) from your Meta Business Suite account and pasting it into the Meta pixel ID field, located under Online Store in the preferences section of your Shopify store.
\nYou should start seeing your website’s activity within a few hours of adding your pixel ID to your Shopify store. Stats such as visitors, add to carts, and purchases are recorded in your Meta Business Suite account under Pixels.
\nTargeting the right people with your ads is key to successful Facebook advertising. Facebook has billions of global users, so finding those most likely to be interested in your brand or product requires the use of Facebook’s audiences feature.
\nAudience is a section within Meta Business Suite where you can create lists of people to target with your ads. There are several different features available within the audiences section to help you define these lists, but they can be divided into two broad categories: retargeting and prospecting.
\n![\"Facebook](\"/wp-content/uploads/2023/05/image1_d0778d32-f092-467e-aaa1-58645bdf9fd4-300x226.webp\")
Someone who has visited your website, added something to their cart, or followed you on Instagram is more likely to consider buying something from you—they might just need a little encouragement.
\nIf you’ve ever browsed a brand’s website and then found yourself targeted by its ads every time you open Facebook or Instagram, that’s called “retargeting,” and it’s one of the most effective forms of Facebook advertising.
\nYou can create Facebook retargeting audiences using the Custom Audiences feature, located in the Audiences section of Meta Business Suite. Facebook offers you the option to tap into all the data captured by your Meta pixel and business pages through Custom Audiences.
\nLearn more: What Is Retargeting in Google Ads and How Does It Work? (2023)
\nWhen creating a Custom Audience, you’re given a list of different sources to draw from. The three main sources ecommerce businesses will want to use are customer list, website, and catalog.
\n1. Customer list
\nCustomer list allows you to upload a file of email addresses, phone numbers, and any other contact information you’ve collected from customers or leads. Facebook matches this information back to its own users so you can target them directly with your ads.
\nCreating an audience using a customer list is great for re-engaging past customers with new products or reaching email subscribers who haven’t yet made a purchase.
\nLearn more: Create the right audience for Facebook Ads
\n
\n2. Website
Website traffic allows you to create a retargeting list for reaching your website visitors. Here, you can create lists of various sizes based on actions taken or pages visited on your website. Common retargeting lists that generally convert well include those who have visited your website in the past 30 days or added something to their cart in the past seven days.
\n3. Catalog
\nThis custom audience allows you to reach people who’ve interacted with items in your Catalog.
\nFinding new customers is an even better way to scale your business using Facebook ads than retargeting past customers and converting website browsers.
\nLooking for new customers is often referred to as “prospecting” and involves advertising to those who haven’t purchased from you or interacted with your business online. For small and medium-sized businesses, this encompasses the majority of Facebook’s billions of active users, and deciding how to start narrowing down that list can be difficult.
\nFacebook created two useful tools that help businesses find the best potential new customers:
\n1. Lookalike audiences
\nOne way Facebook finds good prospects for your business is by using a list of customers or leads you’ve already collected. Lookalike audiences use the data from your custom audiences to create a new audience filled with Facebook users who share similarities with your existing customers.
\n![\"Facebook](\"/wp-content/uploads/2023/05/3_f4abc450-f3ea-447e-8e42-48280f4d80d8-300x258.webp\")
Lookalike audiences can be created using any of your custom audiences, and range in size and likeness from 1% to 10% of a selected country’s population. A 1% lookalike audience contains people who most closely resemble the custom audience source and therefore are an easy first target for your prospecting campaigns.
\nAs you expand your targeting and increase your budget, moving to a 3%, 5%, and eventually 10% lookalike audience can provide you with more scale while still being tied to a user profile that matches your customer.
\n2. Interests, behaviors, and demographics
\nIf you don’t have a list of past customers or website visitors to create a lookalike audience, you can use Facebook’s interests, behaviors, and demographics data to create prospecting audiences when you create an ad.
\n![\"Facebook](\"/wp-content/uploads/2023/05/4_c8c2af21-2f2a-4d4a-935e-062f879cade4-222x300.webp\")
Here’s a breakdown of each category, with examples of sub-groups within each one:
\n![\"Facebook](\"/wp-content/uploads/2023/05/5_af3cf30b-e2d7-460f-a72b-1d7ea20ce4be-300x249.webp\")
![\"Facebook](\"/wp-content/uploads/2023/05/6_2d1beaa5-c539-4c18-a9f2-400b3e79a90f-300x283.webp\")
![\"Facebook](\"/wp-content/uploads/2023/05/7_3c711e2b-d932-4ee4-aea3-857ffc86d1c8-300x287.webp\")
There are likely several audiences you’ll want to test from all of the options available within interests, behaviors, and demographics. Since interest, behavior, and demographic audiences are usually quite broad and consist of hundreds of thousands to millions of users, it’s good practice to test them individually so you can find which one works best.
\nOnce you’ve narrowed in on audiences that convert through your ads, you can start experimenting with additional audience layers to broaden your prospecting campaigns.
\nTo begin creating your first campaign, go to the Ads section in your Meta Business Suite account and click the “Create ad” button. From there, you’ll be asked to select a goal.
\n![\"Facebook](\"/wp-content/uploads/2023/05/8_69035f97-12e5-4aad-847c-443187d8f70a-300x192.webp\")
There are seven categories of goals within Facebook ads:
\nYou should consider your goal as a business and what you want to achieve with your Facebook ads and let the answers guide your decision.
\nNo matter what objective you choose, Facebook will always charge you for impressions—the number of people your ad is served to. It’s important to communicate to Facebook what your objective is so your ads will be optimized to reach your goal. If you choose traffic but are actually looking for website purchases, you won’t be guaranteed to reach your goal, because it wasn’t selected as your objective at the campaign level.
\nThe next step in creating your Facebook ad is coming up with the creative—the ad itself.
\nFacebook advertising is quite different from traditional advertising and has its own set of best practices for Facebook ad creative that actually converts.
\nWhen creating an ad, you’ll have the option to select the Facebook business page and/or Instagram account that will present your ads. This secondary benefit is a great opportunity to grow brand awareness and social media followers, even if it isn’t your overall campaign objective.
\n![\"Facebook](\"/wp-content/uploads/2023/05/9_2717e437-8d11-42ea-bdfe-84466040748d-300x194.webp\")
After setting your creative, you have the opportunity to choose:
\nYou’ll be given the option to select and refine a prospecting or retargeting list you created in the Audience section. Choosing locations, genders, ages, and languages can narrow your audience further and provide more variations to test in different ad sets. Select “Create new” to create your audience.
\n![\"Facebook](\"/wp-content/uploads/2023/05/10_3e7eccfa-3949-4429-8161-08e77b25ddb8-300x129.webp\")
Next, select the amount of time you’ll run the ad campaign. You can choose to run ads continuously or set a defined date.
\n![\"Facebook](\"/wp-content/uploads/2023/05/facebook-ad-budget-300x159.webp\")
Then, enter your budget and choose whether you want a daily budget or a lifetime budget. Deciding how much to spend on Facebook ads depends on several factors:
\nYou always want to make sure you’re giving Facebook ads a fair shot by allocating enough budget to achieve your goal. Once your ads are published, you need to allow time (and budget) for Facebook’s “learning phase”—the period when its algorithm examines your data. You can use Facebook’s campaign budget optimization (CBO) to automatically manage your campaign budget across ad sets to get the best results.
\nFinally, ad sets give you the ability to select where you want your ad to appear. You can choose between Facebook, Instagram, and Messenger ads.
\n![\"Facebook](\"/wp-content/uploads/2023/05/ad-placement-300x124.webp\")
Once you’re finished and everything looks good, click “Promote now.” Facebook will then review your ad. Once approved, it will go live!
\n![\"Facebook](\"/wp-content/uploads/2023/05/publishing-fb-ad-300x194.webp\")
One of the most common Facebook ad formats in ecommerce is the dynamic product ad. If you’ve ever browsed a store online and then been retargeted with the exact products you viewed, you’ve seen a dynamic product ad in action. These ads pair your Meta pixel data and your Facebook product catalog, so visitors to your website are shown products they looked at or added to their cart.
\n![\"Facebook](\"/wp-content/uploads/2023/05/dynamic-ad-300x153.webp\")
The Facebook product catalog is another connection between your business website and your ad account that can be set up within Meta Business Suite, under the Assets menu. You can create a catalog through your Meta pixel or, if you’re using Shopify, you can add the Facebook sales channel and sync products seamlessly to your ad account.
\n![\"Facebook](\"/wp-content/uploads/2023/05/dynamic-ad-type-300x142.webp\")
Once your catalog is created and you’re ready to make a dynamic product ad, return to the Ad Manager and create a new campaign with Product Catalog Sales as the objective. This will allow you to select your product catalog at the ad set level, as well as customize who you want to show relevant products to.
\nAside from retargeting past purchasers or website browsers, you can also use dynamic product ads for prospecting. If you choose this option, Facebook will show products on your store it believes will be relevant to new prospects, based on their profile data, even if they haven’t visited your website before.
\nSetting up a campaign on Facebook is an important first step, but learning how to monitor its ad performance and optimize it over time is necessary if you want to succeed on the platform. Typically, you will want to check in on your Facebook ads at least once a day (even more frequently as you increase your spend).
\nIt might be tempting to make changes to your targeting or turn off an ad if you don’t see purchases after one day, but it’s important to be patient.
\nFacebook ads need time to optimize so the algorithm can learn who is most interested in what you’re selling. If you aren’t sure whether you should turn off your ad, try waiting until it gets at least 1,000 impressions before investing more or shutting it down to test something new.
\nProspecting and remarketing are both important audiences to target, but they generally work best when done together to create a “funnel.”
\nA funnel is a marketing strategy based on the simple fact that the vast majority of people you market to aren’t ready to buy right at that moment. A funnel-based approach to marketing focuses on tailoring your advertising depending on your audience’s intent to purchase and familiarity with your brand and products.
\nCreating a funnel on Facebook can be done by targeting a cold audience of prospective customers, such as a Lookalike Audience or a behavior-based audience in one campaign, and retargeting those who visit your website in another campaign. As you scale your advertising budget, your funnel can become more intricate, with multiple campaigns that target customers at different points within the funnel:
\n![\"Facebook](\"/wp-content/uploads/2023/05/facebook-ad-funnel-300x260.webp\")
The above example shows how one campaign can be used to drive awareness and traffic from a larger audience at the top of your funnel and subsequent campaigns can re-engage or retarget that traffic to bring them back to purchase.
\nIf prospecting using the Purchase Conversions objective is not generating sales for your business, choosing a less expensive, higher-funnel objective, such as traffic or add to carts can create a list of prospects to retarget with a second campaign. This effectively will create a funnel with your Facebook ads, where you can serve each target audience different types of creative that bring prospects back to your website to complete a purchase.
\nYour success in Facebook advertising depends on your objective and the type of ad you use. Producing effective, high-performing ads, however, presents a challenge for many beginners, because there are so many different types to choose from.
\nTo help overcome this hurdle, we’ve outlined four key Facebook ad formats you can use.
\nSingle image ads are the standard for Facebook advertising. They’re easy to make, offer a clean format for you to promote your brand, and are one of the most effective ad formats. In one Facebook study, a series of photo-only ads outperformed other ad formats in driving unique traffic.
\n![\"Facebook](\"/wp-content/uploads/2023/05/single-image-ad-176x300.webp\")
Image ads are best for when you want to create an ad quickly or don’t have much of a budget. You can create an image ad right from your Facebook page as a boosted post or, if you want more detailed targeting options, you can make one in Facebook Ads Manager.
\nVideo ads let you show off your product or brand and capture viewers’ attention in the feed. You can create video ads in Facebook Ads Manager or boost a post that has a video from your Facebook page. These ads appear on Facebook, Instagram, and Messenger.
\n![\"Facebook](\"/wp-content/uploads/2023/05/fb-video-ad-163x300.webp\")
You can use Facebook video ads to show unique features or tell your brand’s story. Videos that are 15 seconds or less can help capture your audience and keep them engaged. They should also have a clear call to action (CTA) at the end, such as purchasing a product or visiting a website.
\nCarousel ads let you include up to 10 images or videos in a single ad, each with its own link. People can scroll through the carousel by swiping left or right on their devices or by clicking directional arrows if using the desktop client.
\n![\"Facebook](\"/wp-content/uploads/2023/05/carousel_ad-242x300.webp\")
You can use carousel ads to:
\nThe collection ad format includes a full-screen Instant Experience to make it easier for people to browse and buy your products. These ads include a cover image or video and can show multiple products underneath.
\n![\"Facebook](\"/wp-content/uploads/2023/05/collection-ad-167x300.webp\")
Collection ads are a great way to show off your product catalog, offer an enjoyable browsing experience, and help turn interest into sales. You can show these ads across the Facebook feed, Instagram’s feed, and even Instagram Stories.
\nThere’s a lot to keep in mind when running a successful Facebook advertising strategy, one of them being Facebook ad specs.
\nWhen creating the best Facebook ads for your business, you’ll want to stay within the recommended character counts, image sizes, and view campaign objectives.
\nAll but video views
\nAll objectives besides catalog sales
\nTraffic, conversions, catalog sales, store traffic
\nTraffic, conversions, catalog sales, store traffic
\nAccording to data compiled by WebFx, Facebook advertising costs, on average, range between 94¢ per click (CPC) and $12.07 per 1,000 impressions. Campaigns focused on getting page likes or app downloads can expect to pay $1.07 per like and $5.47 per download.
\nHowever, there’s no minimum spend on Facebook, and you don’t need to commit to any set-up costs. It’s a self-serve platform, and you can choose and control your budget and make it as low or as high as you want.
\nHere are some tips and recommendations that can help you create ads that convert, reach potential customers, and get better results from your Facebook advertising strategy.
\nWhether it’s your first or fifth Facebook advertising campaign, use the following ideas to get more leads and sales from your efforts.
\nClick to Messenger ads are a type of Messenger ad that appears in Facebook and Instagram feeds. When a user clicks the ad’s CTA button, they start a conversation with your brand. You can use a Shopify app like CX: Facebook Messenger Chat or Facebook Chat Box ‑ Chatbot to track and/or automate the lead generation and sales process.
\nBrands that use Facebook ads that click to Messenger see higher conversion rates and ROI. For example, Thai mattress company Solomon Mattress used Messenger ads to launch an entire product line. The brand achieved a four times return on ad spend and completed 700 transactions through Messenger during the five-day campaign.
\nGot an organic post or video that performs well on Facebook or Instagram? Turn it into a Facebook ad. High-performing organic content is a good indicator that viewers will respond to the same content as a Facebook ad.
\nYou can also repackage content into different ad types. For example, you can take the core points of a high-performing video and turn them into a slideshow with images. If you’re on a budget, you can easily design social images with a free tool like Canva.
\nInfluencer marketing is a great way to reach new audiences online. Team up with influencers in your niche to collaborate on ad creative and promotion. Influencers can run the ads from their personal Facebook and Instagram accounts to drive product sales and lower campaign costs.
\nLingerie brand LIVELY ran a similar campaign. It found that adding influencer content to its Facebook ad strategy resulted in:
\nWith so many options, deciding where to spend your marketing budget can be difficult. What makes Facebook particularly attractive to new and experienced business owners boils down to three things:
\nFacebook is a place where we connect with family and friends, and—as much as we hate to admit it—it’s pretty darn addictive. Facebook reportedly has more than two billion active monthly users, and those users spend more time on Facebook than on competing social networks.
\nIn addition, Meta, the company that owns Facebook, also owns Messenger, WhatsApp, and Instagram, three other popular mobile apps accessible to Facebook advertisers through its advertising platform. That’s a lot of active, engaged traffic to drive to your landing page.
\nFacebook is designed for sharing personal updates and information with your network, such as vacation photos, new songs you’ve discovered, and relationship statuses.
\nAll the likes and connections made on Facebook and Instagram create detailed user profiles advertisers can tap into through targeted ads. Facebook advertisers can match their products and service against a long list of users’ interests, traits, and behaviors, resulting in a higher likelihood of reaching their ideal customers.
\nLarge and small businesses often have a Facebook and/or Instagram business page they use for connecting with their fans and customers on social media.
\nWhen you decide to use paid ads on Facebook and Instagram, you can opt to have them come from your brand’s social pages. This often results in increased brand exposure and new followers for your company, which is one of the benefits of advertising on social platforms.
\nThe Facebook advertising platform is designed to be easy to use for those with little to no experience with digital marketing, making it even more attractive to bootstrapped entrepreneurs who don’t want to pay an agency to run their ads.
\nIf you take the time to learn the basics of Facebook advertising, set up your account correctly, and launch a campaign, Facebook ads can continue to fuel your business as it grows.
\nhttps://www.shopify.com/blog/facebook-ads
\n"}]},"page_header":{"background":null,"backgroundOpacity":100,"color":null,"fieldGroupName":"page_header","title":"Effective Advertising on Facebook","opacity":100,"position":"on","size":{"desktop":64,"tablet":null,"mobile":null},"spaces":{"top":null,"bottom":null,"leftright":null,"units":"em"}},"link":"/blog/facebook-advertising-a-beginners-guide-for-2023"},{"id":"cG9zdDo1MDYy","title":"26 Sustainable Clothing Brands Making Garments for Good (2023)","date":"15.05.2023","slug":"26-sustainable-clothing-brands-making-garments-for-good-2023","categories":{"nodes":[{"id":"dGVybTox","name":"General Articles"}]},"levels":{"nodes":[]},"acfPost":{"fieldGroupName":"acfPost","excerpt":"The fashion industry has more than a few dirty secrets. \r\n\r\nAccording to a UN report, producing a single pair of jeans requires 2,000 gallons of water, and a garbage-truck-sized pile of textile waste is hitting landfills every second. Fast fashion—trendy clothing produced cheaply—is a major culprit, often contributing not only to environmental damage but also to terrible labor practices. \r\n\r\nWith consumers waking up to these sobering stats, many are now demanding brands do better—and they’re making those demands with their dollars. Consumers now seek out brands with clear sustainability missions and make purchase decisions accordingly. For clothing brands, sustainable practices are no longer a nice-to-have.\r\n\r\nAhead, meet 26 sustainable clothing brands taking responsibility through fair labor practices, using sustainable materials, and minimizing impact to meet customer expectations. ","squaredImage":{"altText":"26 Sustainable Clothing Brands Making Garments for Good (2023)","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#487848","images":{"fallback":{"src":"/static/c77934afce2312e377fd059ac593d8dc/e1bd7/susatinable-fashion-11.webp","srcSet":"/static/c77934afce2312e377fd059ac593d8dc/7513b/susatinable-fashion-11.webp 750w,\n/static/c77934afce2312e377fd059ac593d8dc/e1bd7/susatinable-fashion-11.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5244140625}}}},"metaData":{"title":null,"description":"Discover 13 sustainable clothing brands making a positive impact in the fashion industry. From ethical production and eco-friendly materials to vegan alternatives and social responsibility, these brands prioritize sustainability at every stage of their supply chain. Whether you're a conscious consumer or a brand owner looking to implement sustainable practices, this list will inspire and guide you toward a more sustainable future"},"banner":{"title":"26 Sustainable Clothing Brands Making Garments for Good (2023)","showTitle":true,"image":{"altText":"26 Sustainable Clothing Brands Making Garments for Good (2023)","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#487848","images":{"fallback":{"src":"/static/c77934afce2312e377fd059ac593d8dc/e1bd7/susatinable-fashion-11.webp","srcSet":"/static/c77934afce2312e377fd059ac593d8dc/7513b/susatinable-fashion-11.webp 750w,\n/static/c77934afce2312e377fd059ac593d8dc/e1bd7/susatinable-fashion-11.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5244140625}}}}},"timeToRead":"4 minutes read","sections":[{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"The fashion industry has more than a few dirty secrets.
\nAccording to a UN report, producing a single pair of jeans requires 2,000 gallons of water, and a garbage-truck-sized pile of textile waste is hitting landfills every second. Fast fashion—trendy clothing produced cheaply—is a major culprit, often contributing not only to environmental damage but also to terrible labor practices.
\nWith consumers waking up to these sobering stats, many are now demanding brands do better—and they’re making those demands with their dollars. Consumers now seek out brands with clear sustainability missions and make purchase decisions accordingly. For clothing brands, sustainable practices are no longer a nice-to-have.
\nAhead, meet 26 sustainable clothing brands taking responsibility through fair labor practices, using sustainable materials, and minimizing impact to meet customer expectations.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"What does it mean to be a sustainable clothing brand?
\nGenerally, being considered a sustainable business means that care for humans, animals, and the environment are considered at every stage of the supply chain, from how materials are sourced to what happens at the end of a product’s lifecycle. This includes actions like ethical sourcing, safe working conditions, water conservation efforts, offsetting impact, and giving back.
![\"26](\"/wp-content/uploads/2023/05/green-clothing-300x214.webp\")
The best sustainable brands are those that are transparent about their business practices. Consumers are now seeking out a sustainability statement that includes where and how clothing is made. Certifications like B Corporation (or B Corp), Fair Trade Certified, and Global Organic Textile Standard (GOTS) instill trust in consumers who can be confident that claims are vetted by a trusted third party.
\n26 sustainable clothing brands making an impact
\nIf you’re a consumer looking for sustainable fashion, or you’re a clothing brand owner aspiring to implement sustainable business practices, this list is for you.
These best-in-class examples of sustainable fashion brands include eco-friendly menswear, vegan footwear, vintage fashion, recycled swimwear, and everything in between. They’re been deemed sustainable through a number of actions, from reducing carbon emissions to using renewable materials to working with ethical factories.
\n1. Beaumont Organic
\nProducts: Women’s apparel, babies, pets
\nSustainable fashion category: Ethical production
\nSize range: XS to L
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-beaumont-organic_fade8488-de82-49dd-bf25-9e18da455fce-300x200.webp\")
Beaumont Organic partners with trusted factories in Portugal and the UK sharing Beaumont’s belief that workers should be paid fairly and work reasonable hours. And most of the brand’s pieces are made using GOTS-certified organic cotton.
\n2. Thesus
\nProducts: Unisex footwear
\nSustainable fashion category: Sustainable materials, living wage, carbon neutral
\nSize range: Up to EU size 46
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-thesus_5cd8f2b4-ea1c-4565-87ab-bd634756f244-300x190.webp\")
Thesus is a sustainable footwear brand using recycled materials to produce boots and shoes without leather or cruelty. The brand currently offers carbon-neutral shipping and is working toward becoming a Climate Neutral Certified company. Employees at Thesus and its partner facilities all make a living wage.
\n3. Narah Soleil
\nProducts: Swimwear
\nSustainable fashion category: Eco-friendly materials
\nSize range: XS to XL
![\"26](\"/wp-content/uploads/2023/05/narah3-300x200.webp\")
Narah Soleigh’s swimsuits are made with fabric scraps, industrial plastic, and abandoned fishing nets woven into a recycled nylon and sewn in solar-powered factories. The company also produces other clothing made from organic cotton. Narah Soliel is an official member of Rainforest Trust, a global conservation charity. Partial profits support the organization’s Conservation Action Fund.
\n4. Pact
\nProducts: Apparel for the whole family, including maternity wear
\nSustainable fashion category: Organic materials, recycling program
\nSize range: XS to XXL (plus maternity sizes)
![\"26](\"/wp-content/uploads/2023/05/pact2-300x200.webp\")
Pact’s organic cotton is GOTS certified (using 81% less water and 62% less energy than conventional cotton) and dyed with chemical-free dyes in its fair trade factories. The brand also has a clothing donation program, letting customers use Pact shipping materials to send back gently used clothing for distribution to nonprofits.
\n5. Organic Basics
\nProducts: Unisex fashion basics
\nSustainable fashion category: Organic materials, ethical production, low-impact shipping
\nSize range: XXS to XXL (women’s)
![\"26](\"/wp-content/uploads/2023/05/organic-basics_women_seamless-leggings_lavender_campaign_1-300x200.webp\")
Organic Basics uses not only organic cotton in its clothing basics but other sustainable fabrics, like Lyocell and recycled wool. The brand tracks its impact across every stage of the supply chain, publishing data on its website for transparency. Across manufacturing and shipping, Organic Basics continually looks for ways to minimize its footprint from safe dyes to biodegradable and recycled packaging.
\n6. MoEa
\nProducts: Sneakers
\nSustainable fashion category: Vegan, cruelty free
\nSize range: Up to EU shoe size 46
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-moea_b69208a9-8553-4d9e-a7bc-ed2e0c767bf3-300x230.webp\")
MoEa produces sneakers with “leather” made from corn, pineapple, cactus, and more. For each type of leather alternative, MoEa partners with a producer like Piñatex, a certified B Corp company endorsed by PETA. The company’s pineapple leather saves 264 tonnes of CO2 from entering the atmosphere, as it diverts leaves that would normally be burned into a new product.
\n7. Vege Threads
\nProducts: Women’s apparel and swim
\nSustainable fashion category: Fair working conditions, social responsibility
\nSize range: Some styles up to 3XL
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-vegethreads_1fd32265-b4da-4ddf-b954-de9101aaf68a-300x200.webp\")
Vege Threads is an Ethical Clothing Australia–accredited brand. To gain accreditation, businesses need to meet ECA’s standards for the treatment and fair pay of garment workers. The brand is also a 1% for the Planet member, donating a portion of profits to non-profit organizations. Vege Threads clothing is made with GOTS-certified organic cotton and other sustainable materials
\n8. Good Guys Don’t Wear Leather
\nProducts: Footwear
\nSustainable fashion category: Vegan, cruelty free
\nSize range: Up to EU shoe size 47
![\"26](\"/wp-content/uploads/2023/05/gg-leather-300x200.webp\")
Good Guys Don’t Wear Leather is an Italian-made footwear brand that uses a leather alternative derived from apple waste from the fruit juice industry. The brand produces classic styles like Chelsea boots, cowboy boots, and Birkenstock-style sandals, all using plant-based components.
\n9. Duffle&Co
\nProducts: Bags and accessories
\nSustainable fashion category: Vegan materials
\nSize range: One size
![\"26](\"/wp-content/uploads/2023/05/duffle-2-300x200.webp\")
Duffle&Co uses a mix of pineapple leather and organic cotton to create its leatherlike handbag line. These high end duffles, bags, and backpacks are also made to last. The company’s Repair Rewear program will repair any damages to its products in the first year to extend their life.
\n10. Public Myth
\nProducts: Activewear for men and women
\nSustainable fashion category: Locally made, living wage
\nSize range: Some styles up to XL (women’s)
![\"26](\"/wp-content/uploads/2023/05/public-myth-300x200.webp\")
Public Myth produces its activewear in a local factory in Vancouver, Canada. This ensures the company can closely monitor working conditions and ensure staff are paid and treated fairly. Public Myth also uses eco-friendly fabrics and natural materials while committing to low-waste production.
\n11. Psychic Outlaw
\nProducts: Unisex apparel and accessories
\nSustainable fashion category: Upcycling
\nSize range: Ready-to-wear up to 3XL, custom can be made any size
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-psychic-outlaw_c335141d-ef04-4680-a1b2-9033542a496e-300x192.webp\")
Psychic Outlaw makes handcrafted and bespoke pieces like bomber jackets and midi-skirts using vintage quilts, tablecloths, and bandanas. Reusing materials means the brand is diverting unusable pieces from the landfill, reducing the need for virgin materials, and giving a vintage artifact a second life.
\n12. Pantee
\nProducts: Underwear and basics
\nSustainable fashion category: Upcycled fabrics
\nSize range: XS to 3XL
![\"26](\"/wp-content/uploads/2023/05/pantee2-300x200.webp\")
Pantee is another sustainable brand using recycled fabrics. The undergarment brand produces its collections using deadstock fabrics (overproduction waste from the fashion industry). The brand launched by making products from deadstock t-shirts before scaling to use deadstock fabric rolls, saving these from possible incineration.
\n13. Gandy’s International
\nProducts: Men’s and women’s apparel, bags
\nSustainable fashion category: Social impact
\nSize range: Some styles up to XXL
![\"26](\"/wp-content/uploads/2023/05/gandy3-300x200.webp\")
Gandy’s International founders Rob and Paul Forkan turned their own grief into a mission to help others. Their sustainable clothing brand was created in tandem with a foundation that provides meals and school buildings to children in communities of need.
\nhttps://www.shopify.com/blog/sustainable-clothing-brands
\n"}]},"page_header":{"background":null,"backgroundOpacity":100,"color":null,"fieldGroupName":"page_header","title":"Eco-Friendly Garments for Good","opacity":100,"position":"on","size":{"desktop":64,"tablet":null,"mobile":null},"spaces":{"top":null,"bottom":null,"leftright":null,"units":"em"}},"link":"/blog/26-sustainable-clothing-brands-making-garments-for-good-2023"},{"id":"cG9zdDo0OTMz","title":"What’s the Best Email Marketing Software? 11 Tools to Try in 2023","date":"09.05.2023","slug":"whats-the-best-email-marketing-software-11-tools-to-try-in-2023","categories":{"nodes":[{"id":"dGVybTox","name":"General Articles"}]},"levels":{"nodes":[]},"acfPost":{"fieldGroupName":"acfPost","excerpt":"Email marketing continues to drive incredible results for businesses across the spectrum. It’s no wonder, then, that the email marketing software space continues to become more competitive by the day.\r\n\r\nAs a business owner, your email list is one of your most powerful assets. An email list gives you a direct line to your customers as well as the opportunity to supercharge your marketing automation efforts. While SEO and social media have their place, email marketing tools make it so you’re not at the mercy of any one platform or update.\r\n\r\nGiven the amazing benefits of this marketing tactic, there’s no shortage of email marketing platforms to choose from. But which one is right for your brand’s needs? In this guide, we’ll cover the best email marketing software, from simple tools with free plans to complex apps with advanced features.","squaredImage":{"altText":"What’s the Best Email Marketing Software? 11 Tools to Try in 2023","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#9898e8","images":{"fallback":{"src":"/static/a1532f0a9e9b8178157f30d63d527f52/b956e/best_20email_20marketing_20software.webp","srcSet":"/static/a1532f0a9e9b8178157f30d63d527f52/d1fa5/best_20email_20marketing_20software.webp 750w,\n/static/a1532f0a9e9b8178157f30d63d527f52/b956e/best_20email_20marketing_20software.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.4228515625}}}},"metaData":{"title":null,"description":"Discover the best email marketing software for your business needs, from simple tools with free plans to advanced apps with powerful features. Harness the power of email marketing to connect with your customers, supercharge your marketing automation efforts, and maintain control over your marketing strategy. Explore the competitive landscape of email marketing platforms and find the perfect solution for your brand"},"banner":{"title":"What’s the Best Email Marketing Software? 11 Tools to Try in 2023","showTitle":true,"image":{"altText":"What’s the Best Email Marketing Software? 11 Tools to Try in 2023","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#9898e8","images":{"fallback":{"src":"/static/a1532f0a9e9b8178157f30d63d527f52/b956e/best_20email_20marketing_20software.webp","srcSet":"/static/a1532f0a9e9b8178157f30d63d527f52/d1fa5/best_20email_20marketing_20software.webp 750w,\n/static/a1532f0a9e9b8178157f30d63d527f52/b956e/best_20email_20marketing_20software.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.4228515625}}}}},"timeToRead":"4 minutes read","sections":[{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"Email marketing continues to drive incredible results for businesses across the spectrum. It’s no wonder, then, that the email marketing software space continues to become more competitive by the day.
\nAs a business owner, your email list is one of your most powerful assets. An email list gives you a direct line to your customers as well as the opportunity to supercharge your marketing automation efforts. While SEO and social media have their place, email marketing tools make it so you’re not at the mercy of any one platform or update.
\nGiven the amazing benefits of this marketing tactic, there’s no shortage of email marketing platforms to choose from. But which one is right for your brand’s needs? In this guide, we’ll cover the best email marketing software, from simple tools with free plans to complex apps with advanced features.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"When it comes to choosing the best email marketing software, the truth is, they aren’t always one-size-fits-all. While every email marketing service is a little different, the vast majority offer similar basic features across the board.
\nThis makes choosing the right email marketing platform that much more challenging. Even those with years of experience can struggle to find the perfect email marketing tool for their brand.
\nFor example, if you want to run advanced email marketing campaigns with loads of personalization, some options may be better than others. If you want simplicity over technically complex features, that matters too.
\nThere are a few basic features offered by most email marketing services:
\nAs you’ll see below, each solution approaches these features a little differently. If you require specialized features not mentioned above, browse through the following list of email marketing software to find the best match for your needs.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"Browse the following list of email marketing services to find the best one for your business.
\nHere are 11 of the best email marketing services for ecommerce stores:
\n🛠 Difficulty: Beginner
\n💰 Cost: Free for your first 10,000 emails every month
\n💡 Unique feature: Native to Shopify, ecommerce focused
\n⭐️ Shopify App Store rating: 3.8/5 (965 reviews)
\n
Shopify Email is an easy-to-use email solution to help you connect with subscribers and build long-lasting customer relationships. Its pre-made templates and visual editor make it simple to get started, and it scales with you as you grow, with custom templates, marketing automations, and lead capture forms for your store.
\nShopify Email lets you:
\n🛠 Difficulty: Easy
\n💰 Cost: 14-day free trial, then $49/month
\n💡 Unique feature: Sophisticated workflows and CRM capabilities
\n⭐️ Shopify App Store rating: 4.4/5 (392 reviews)
\n
ActiveCampaign is an incredibly popular email marketing service trusted by businesses around the world. Once you integrate ActiveCampaign with Shopify, you can access a library of hundreds of pre-built marketing automations to launch email campaigns, like abandoned cart emails or a welcome series. This email marketing software also has hundreds of pre-built integrations so you can connect all your business tools.
\nActiveCampaign pulls directly from your Shopify data to send personalized emails that drive sales. Use an email template and deliver 1:1 messages to customers based on past interactions with your brand. This email marketing platform also offers SMS marketing capabilities, as well as integrations with analytics tools.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Easy
\n💰 Cost: Free for up to 100 contacts
\n💡 Unique feature: Ecommerce focused, packed with lead generation tools
\n⭐️ Shopify App Store rating: 4.6/5 (24,840 reviews)
\n
Privy is one of the highest rated sales and email marketing apps in the Shopify App Store. Privy expands the boundaries of what email marketing tools can do. Its suite of products include automation tools for email marketing, but also conversion and SMS.
\nWith Privy, you get access to intent-driven pop-ups and banners, spin-to-win wheels, and embedded forms for email collection. All mobile friendly and customizable without any code.
\nPrivy also provides features including:
\n🛠 Difficulty: Average
\n💰 Cost: Free for up to 250 contacts and 500 emails/month
\n💡 Unique feature: Built for ecommerce
\n⭐️ Shopify App Store rating: 3.9/5 (1,685 reviews)
\n
Klaviyo is one of the few email marketing services designed specifically for ecommerce. It’s also the leading platform in the Shopify ecosystem, with thousands of stores using Klaviyo to send personalized emails, SMS messages, sign-up forms, and more.
\nKlaviyo provides an impressive set of features:
\nAs an ecommerce-first email provider, Klaviyo also supports paid social campaigns. You can quickly sync data to build lookalike audiences for Facebook and Instagrams ads to find more relevant customers for your business. Klaviyo users also get access to insider tips and support from the Klaviyo Community Forum.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Average
\n💰 Cost: Free for up to 250 contacts and 500 emails/month
\n💡 Unique feature: Rich in ecommerce features and multichannel automation
\n⭐️ Shopify App Store rating: 4.8/5 (5,045 reviews)
\n
Omnisend is top-rated email marketing software in the Shopify App Store. It features pre-built marketing automation workflows and intuitive, no-code editing that make it easy to set up advanced email campaigns.
\nOmnisend comes with beautiful automated emails for:
\nAll messages, subject lines, and workflow settings are ready-made, so you can start running campaigns right away.
\nOmnisend features also include a drag-and-drop email builder, dynamic coupon codes, automatic product picker, and fully customizable pop-ups. Get access to push notifications and robust segmentation to send messages across SMS. And use the built-in audience sync for Google and Facebook ads.
\nOmnisend also offers thorough analytics, campaign metrics, and unsubscribe tracking. These help you analyze campaign performance with personalized benchmarks compared against industry brands.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Average
\n💰 Cost: 14-day free trial, then $39/month
\n💡 Unique feature: Behavioral automation triggers
\n⭐️ Shopify App Store rating: 4.5/5 (73 reviews)
\n
With Drip, you get access to a world-class email and an SMS marketing platform that ensures simplified A/B testing, smart segmentation tools, marketing automation features, and powerful reporting to help you build effective email drip campaigns. Key features include drag-and-drop design tools, pre-made mobile responsive email templates, autoresponders, and a one-click integration with Shopify.
\nTo top it off, Drip provides marketers with tailored email campaign recommendations. You’ll never have to wonder what campaign to build next—Drip will tell you what will make the biggest impact on your sales and marketing.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Easy
\n💰 Cost: Free for 250 subscribers and 1,250 emails/month, then $19/month
\n💡 Unique feature: Backed by machine learning technology
\n⭐️ Shopify App Store rating: 4.9/5 (559 reviews)
![\"What’s](\"https://cdn.shopify.com/s/files/1/0070/7032/files/smrtr.jpg?v=1683556565\")
Screengrab demo of SmrtrMail email softwareSmartrMail is an easy-to-use, affordable, and powerful email marketing platform. The email tool was built with lots of automation tools for creating email campaigns, including abandoned cart, welcome series, and thank you messages.
\nSmartrMail has a growing library of email templates to choose from. Or you can create your own with WYSIWYG and full HTML editor. It also can help you decide which products to recommend to customers, using your Shopify data, to improve sales and customer retention.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Beginner
\n💰 Cost: Free trial for your first 100 emails, then $12/month
\n💡 Unique feature: Event management features
\n⭐️ Shopify App Store rating: 2.8/5 (32 reviews)
\n
Constant Contact was one of the first email marketing vendors, dating back to 1995. In this time, it has become an easy-to-use and beginner-friendly platform to help everyone from ecommerce stores to bloggers improve their email marketing strategy.
\nWith this email marketing service, you can easily organize and build your email list, manage templates, and more. It offers an email tracking system and built-in social media sharing tool. If you’re new to email marketing, you can take advantage of Constant Contact’s library of training and webinars to learn the email automation basics.
\n💡 Tip: Constant Contact integrates with Shopify and Combidesk for Email Marketing, syncing your customer lists with your subscriber lists automatically.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Average
\n💰 Cost: Free trial, then $9/month
\n💡 Unique feature: Easy HTML email builder
\n⭐️ Shopify App Store rating: 4.6/5 (1,139 reviews)
\n
When it comes to all-around features, ease of use, and value, CM Commerce is one of the premier email marketing services. Its drag-and-drop editor and email templates prioritize beautiful design, or you can build your own custom emails in HTML from the ground up.
\nCM Commerce is one of the few platforms placing emphasis on transactional emails, in addition to marketing emails, helping you squeeze more value out of every email you send. Its unique visual journey designer makes it simple to keep all of your marketing automation campaigns organized.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Easy
\n💰 Cost: Free for up to 300 subscribers, then $29/month
\n💡 Unique feature: Email marketing made easy
\n⭐️ Shopify App Store rating: n/a
\n
ConvertKit is one of more popular email marketing softwares on the market today, and continues to be well liked, especially among creatives and those looking to make a living online. Branded as “the go-to marketing hub for creators that helps you grow and monetize your audience with ease,” many up-and -coming and online business owners are flocking to the email marketing platform.
\nWith ConvertKit, you get access to email marketing features like:
\n💡 Tip: You can learn how to integrate ConvertKit with Shopify here.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Easy
\n💰 Cost: Free for 500 subscribers and 1,000 emails/month, then $13/month
\n💡 Unique feature: Intuitive and easy to use
\n⭐️ Shopify App Store rating: 3.5/5 (471 reviews)
\n
Founded in 2001, Mailchimp is one of the most well known email marketing platforms on the market today. Over the years, its branding and marketing has really helped it stand out and snag a large portion of the email marketing market share. Recently acquired by Intuit, Mailchimp is well positioned to continue helping ecommerce marketers with their email marketing needs.
\nSome of Mailchimp’s features include:
\nGiven Mailchimp has been in the email marketing space for more than two decades, it is definitely an email marketing platform that has earned the trust of its users.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"New email marketing and digital marketing tools for small businesses pop up every day, extending well beyond those on this list. When looking for the best email marketing software consider price, features, and ease of use. You also need an email marketing solution that works for you, your business, and your customers, helping you drive more engagements, more sales, and increased loyalty.
\nStart with free versions of these marketing software options and start building email campaigns today. With the right tool, you’ll be up and running quickly, with marketing campaigns that help you meet your business goals more quickly.
\n"}]},"page_header":{"background":null,"backgroundOpacity":100,"color":null,"fieldGroupName":"page_header","title":"Top Email Marketing Tools 2023","opacity":100,"position":"on","size":{"desktop":64,"tablet":null,"mobile":null},"spaces":{"top":null,"bottom":null,"leftright":null,"units":"em"}},"link":"/blog/whats-the-best-email-marketing-software-11-tools-to-try-in-2023"},{"id":"cG9zdDo0OTE2","title":"Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify","date":"09.05.2023","slug":"test","categories":{"nodes":[{"id":"dGVybTox","name":"General Articles"}]},"levels":{"nodes":[]},"acfPost":{"fieldGroupName":"acfPost","excerpt":"Ruby Friel always knew she wanted to start her own shop. Her entrepreneurial journey began as a teenager working as a florist for small business owners and began to take shape as a product designer, where she traveled the world to research trends, and drew inspiration from small boutiques and stores she found. But it wasn't until 2020, when a friend offered her an affordable space above their business in Stockport, UK that she decided to take the leap. In March 2020, with all £3,000 of her personal savings, Ruby opened Still Life Story, one week before the first UK lockdown.","squaredImage":{"altText":"Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#181808","images":{"fallback":{"src":"/static/24528fbe830b5e3f158bd998fa3c5a41/e1bd7/Still-Life-Story-Delivers.webp","srcSet":"/static/24528fbe830b5e3f158bd998fa3c5a41/7513b/Still-Life-Story-Delivers.webp 750w,\n/static/24528fbe830b5e3f158bd998fa3c5a41/e1bd7/Still-Life-Story-Delivers.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5244140625}}}},"metaData":{"title":null,"description":"Discover how Still Life Story, a thriving business, used data-driven insights from Shopify's analytics dashboard to strategically grow their brand. Learn how they identified best-selling product categories, optimized pricing strategies, implemented cross-promotion tactics, and made informed merchandising and marketing decisions. See how leveraging data resulted in a 50% year-over-year revenue growth during the winter holiday season"},"banner":{"title":"Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify","showTitle":true,"image":{"altText":"Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#181808","images":{"fallback":{"src":"/static/24528fbe830b5e3f158bd998fa3c5a41/e1bd7/Still-Life-Story-Delivers.webp","srcSet":"/static/24528fbe830b5e3f158bd998fa3c5a41/7513b/Still-Life-Story-Delivers.webp 750w,\n/static/24528fbe830b5e3f158bd998fa3c5a41/e1bd7/Still-Life-Story-Delivers.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5244140625}}}}},"timeToRead":"4 minutes read","sections":[{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"![\"Still](\"/wp-content/uploads/2023/05/Blog-In-Line1_Analytcs_StillLife-300x170.webp\")
Ruby
\nFriel always knew she wanted to start her own shop. Her entrepreneurial journey began as a teenager working as a florist for small business owners and began to take shape as a product designer, where she traveled the world to research trends, and drew inspiration from small boutiques and stores she found. But it wasn’t until 2020, when a friend offered her an affordable space above their business in Stockport, UK that she decided to take the leap. In March 2020, with all £3,000 of her personal savings, Ruby opened Still Life Story, one week before the first UK lockdown.
In the early days of Still Life Story, Ruby was a one-woman show, managing every aspect of the business and performing about 20 different roles all while juggling the demands of motherhood with a newborn baby. And while the store proved to be an instant hit and was already making a profit, every month Ruby had to make a choice between paying herself a salary or investing in her new brand, and every month, Ruby chose to reinvest all of her profits to grow her business.
\nBuilding strong relationships by talking directly to customers and offering personalized service has always been part of their growth strategy but, once the business reached a certain point, conversations alone weren’t enough. Ruby knew she needed data to guide buying decisions to ensure she was reinvesting strategically.
\nUsing Shopify’s analytics dashboard, she monitored the store’s total sales and number of transactions every day of the week, and reviewed the store’s growth monthly.
\nAs a result of getting more familiar with her data, Ruby noticed one of the store’s most important metrics was sales by product type. Ruby recognized that while one ring might have sold poorly, jewelry as a collection was actually one of the best-selling categories among her customers. This was the insight Ruby needed to massively expand her best selling product categories and increase profits from her best performers.
\n![\"Still](\"/wp-content/uploads/2023/05/Blog-In-Line2_Analytics_StillLife-300x170.webp\")
Ruby also identified which specific products within each category were the most in-demand by looking at the Sales by product variant report. This allowed her to understand which products to reinvest in, and feature on social media to drive more in-store traffic, it also informed a more competitive pricing strategy.
\nUsing her best-selling products as a starting point, Ruby was able to create an effective cart-building strategy by choosing to stock complimentary items to cross-promote alongside customer favorites.
\nData also influences her merchandising, sales, and marketing strategies. Ruby uses the ABC analysis report which ranks her inventory into a grading system of A, B, and C products. The ABC analysis report makes it easy to identify which products account for the majority of profits and which are rarely ordered, and could be incurring unnecessary warehousing and maintenance. Ruby relies on this information to determine daily decisions from in-store product placement, to online promotion, and marketing efforts where she collaborates with micro influencers to help move C products to a higher grade. And when a products’ position does not improve, data informs which Ruby chooses not to restock or discount in her upcoming campaigns.
\nStill Life Story has maintained their mass appeal among a wide demographic while strategically evolving their product line with a deep understanding of what their customers want. And by using data to identify best sellers and sales trends their revenue grew 50% year over year during the winter holiday season as a result.
\nMetafields sound technical, but with a bit of time they can be simple to understand. At the core, they’re about adding additional information into your admin or storefront that doesn’t come standard across Shopify’s platform. Many businesses have specific needs that are unique to what they sell, their customers and their business goals. We created Metafields to help you customize and manage the information you need to grow your business to match your ambition.
\nWhile metafields are easy to understand, creating a metafield strategy and taking the time to deploy it effectively can be time consuming. That’s where you come in. As a Shopify partner, you can help guide metafield strategy and / or put it into action.
\nUltimately, Metafields are about sharing the right content with the right audience in the right context. They offer a simple, flexible way to build a personalized storefront and deliver experiences that delight new and returning customers—and keep them coming back for more. You can also help your clients use Metafields to organize your back office operations by centralizing data like customer details, shipping information, and inter-departmental notes. The best part? You can deliver all of these benefits without writing any code. With just a few clicks, you can create and reuse customized data-collection fields, and add them to your admin or to your online store, without touching a line of code.
\nWith Metafields, all of your store’s unique data —whether it’s related to customer birthdays, care instructions, material lists, or the packaging requirements for orders—has the potential to become actionable insights for any ecommerce business.
\nRead on to explore how two organizations are using Metafields for easy, reusable data collection and management. These merchants implemented metafields on their own, but these examples illustrate just how big of an impact metafields can have on a business.
\nLa Boutique MOSO
\nLa Boutique MOSO is a French retailer offering cosmetic and hygiene products. With both a physical store in Paris and an online shop, the company sells almost 3,000 products from 50 different beauty brands, including organic and natural products with sustainable packaging. A lean and nimble company, La Boutique MOSO is led by co-founder Jean-Baptiste Lainé, who also oversees the store’s online development efforts.
\n![\"Made](\"https://cdn.shopify.com/s/files/1/0533/2089/files/image4_52d6504a-6191-4d54-86ce-6b75edfed4fe.png?format=webp&v=1659358070\")
![\"Made](\"https://cdn.shopify.com/s/files/1/0533/2089/files/image1_e9b1ed8e-7aea-4efa-8dd8-75dcab94a244.png?format=webp&v=1659358279\")
“With Metafields, we can have much better content on our online store, and we can scale our store much more easily because everything is structured in a way that allows us to add products and brands a lot faster, with the same consistency, and the same level of quality across the entire catalog,” Jean-Baptiste shares. “So for us, Shopify is becoming not only one of the best ecommerce platforms, but it’s also becoming a full-featured content management system.”
\nShopify’s Metafields also extend the search and discovery aspects of the store. By adding Metafields to products, and creating new filters in the Shopify admin, it opened a world of filtering options for shoppers. The Metafields act as a type of tag system, classifying product types into easily sortable categories using the storefront’s search feature.
\n“If you go to any collection with a lot of products, you can use Metafields now to filter the products,” Jean-Baptiste explains. “For example, you can filter the products based on your type of skin, you can filter the products based on your skin problem. You can filter the products based on their certification, whether they’re made in France or not, whether they’re certified organic or not, and even whether the packaging is sustainable or not.”
\nMetafield Lists
\nUse Metafield lists to show multiple pieces of content in one metafield, for example a list of ingredients. You can also use lists for more powerful storefront filtering–all through the admin without any coding. Learn more at the Shopify Help Center.
\nAs an added benefit, Metafields helped improve La Boutique MOSO’s SEO search results and conversion rates. Jean-Baptiste discovered that Google’s search engine crawls content stored in Shopify’s Metafields and shows results based on Metafields criteria.
\n![\"Made](\"https://cdn.shopify.com/s/files/1/0533/2089/files/image2_89311fbb-97c5-4f89-8c76-230c08c167e8.jpg?v=1659358477\")
La Boutique MOSO also turned to Metafields after experiencing slow page-load issues with its initial loyalty program, built through a third-party application. The original application was bloated with unnecessary features, causing extreme lag times for product page loading and negatively impacting the online shopping experience. Jean-Baptiste and his team needed a different way to build La Boutique MOSO’s loyalty program that improved the site speed while offering a personalized experience that fosters long-lasting customer relationships.
\nThe solution to their challenge was simple: Why not build the loyalty points within the Shopify platform they were already using for the online storefront? In a more advanced application of these features, Jean-Baptiste’s development team used Metafields to build the new loyalty point program, capturing customer loyalty point data inside a customer metafield. This also made it easier to streamline back-office operations by centralizing customer and purchasing data in one place.
\n![\"Made](\"https://cdn.shopify.com/s/files/1/0533/2089/files/image6.jpg?v=1659358504\")
La Boutique MOSO gained many benefits from revamping their customer loyalty program data collection with Metafields, both for the customer experience and operational efficiencies, including:
\nThe new loyalty program driven by Metafields is fast, simple, and fully integrated across the online store. Building customer loyalty points into a customer metafield leverages the flexibility of the Metafields feature and allows customers to easily access their loyalty points in multiple ways, including on their user account, within an email from the store or anywhere else the customer metafield is placed.
\n\n“For us, it is a game changer, the Metafields. The products are doing much better. If the Metafields are properly structured and properly filled, we know that the product page has a much better conversion rate.”
\n\n
Through the proper use of classifying products and migrating that data to Metafields, the storefront’s administration and development was streamlined. “It’s very easy to add a metafield or to add the classification without having to think about all the impact,” says Jean-Baptiste. Organization is easier through the admin sections of a Shopify store, and it’s easy to manage and create new catalogs.
\nTo learn more about how your storefront can make the most of Metafields, look out for our next use case or visit our Metafields Help Center. Happy (Meta)fielding!
\nFrom: https://www.shopify.com/partners/blog/made-with-metafields-part-1?utm_source=exacttarget&utm_medium=email&utm_campaign=blog&utm_content=partner_blog-2022-08-10
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