![\"26](\"/wp-content/uploads/2023/05/green-clothing-300x214.webp\")
When introducing yourself, your business, or a new project, you have a limited amount of time to make an impression. You need to find the best words to describe what you do, and you need to do it quickly.
\nThis is where a compelling elevator pitch comes in—a quick, 30-second pitch that immediately grabs somebody’s attention. Finding the right words and also holding the attention of your audience can, however, be tricky.
\nThroughout this article, you’ll learn more about an elevator pitch and how to write your own—plus, you can snag one of our three templates to help you get started.
\nAn elevator pitch is a short summary of yourself or your business. It can also be used to introduce a new project idea to your team.
\nEssentially, you want to create a quick pitch that offers an immediate understanding of what you or your business does, who it helps, and why it matters.
\nYou can use an elevator pitch to:
\nAn elevator pitch should be around 30 seconds long, or 75 words. It got its name from the idea that an elevator pitch shouldn’t take longer than a ride in an elevator.
\nYou can always take more time after your pitch to dive deeper if the people you’re speaking to are interested, but an elevator pitch itself should be a surface-level introduction. It’s meant to keep attention for 30 seconds—then the person or people you’re speaking to can decide if they want to learn more.
\nA job seeker, a salesperson, and a business owner will each have different goals in mind when it comes to delivering an elevator pitch—but the basic ingredients of an effective pitch are similar.
\nUse the following guidelines to craft the perfect elevator pitch.
\nYour elevator pitch will likely be in a place where many people are competing for your listener’s attention. Whether interviewing for a job, speaking with investors, or pitching your business at an event, there will be a lot of competition.
\nIt’s a good idea to start your pitch with an attention-grabbing statement. An effective hook should be flexible and dependant on how well your audience knows you, if they do at all.
\nAccording to Monroe’s Principles of Speech, a time-tested guide for persuasive public speaking by psychologist and Purdue University professor Alan H. Monroe, this can be done through sharing humor, compelling statistics, or astonishing information.
\nFor example, you might start with a known statistic about a pain point your product solves, or crack a joke about how annoying something might be without your product. Or, you can start your introduction with your company name in the hopes that it sticks in your listener’s brain.
\n“Lead with the name of your brand,” says Cindy Gallop, advertising executive and founder of MakeLoveNotPorn. “This may sound ridiculous, but you’d be amazed at how often I’ve been pitched someone’s startup where they tell me what it does, but spectacularly fail to tell me what it’s called. You need a brand name that’s compelling, memorable, and intriguing in itself. ‘MakeLoveNotPorn’ always lands straight away. ”
\nIt’s easy to sound robotic with your introduction, so try to personalize your approach for the listener and their existing knowledge in order to hook them from the get-go.
\nOnce you’ve made a splash with your hook, it’s time to reel the listener in by explaining who you are and why you’re making this pitch. For example, you might say something like, “I founded XYZ Zippers” or “I’m a salesperson with ABC Cosmetics.”
\nLeading with your name and your position immediately lets your audience know who you are, how you’re affiliated with the company, and what’s likely to come next.
\nThe last part of your introduction needs to share what you do, why you do it, and how. In other words, share your company’s mission. This should immediately follow up your personal introduction.
\nFor example, you might say, “I’m Sarah, the founder of Formula One, a company dedicated to creating and providing the best formula for babies, regardless of their food sensitivities.”
\nYour hook, who you are, and what you do should take up the first one or two sentences of your pitch. By the end, your audience should know:
\nThe next step is to demonstrate product-market fit—in other words, you need to illustrate who your target customer is and the opportunity you’re tapping into.
\n“Follow up with one quick, simple, straightforward soundbite that sums up what your brand does,” says Cindy. “In the case of MakeLoveNotPorn, I use our tagline to say, ‘We’re pro-sex. Pro-porn. Pro-knowing the difference.’ Immediately, without knowing exactly what we are and how we do that, my audience understands our purpose and why we exist.”
\nIdentify the need for your product. The goal here is to make the listener open to your ideas. Prove that there’s demand for what you’re doing by considering:
\nYou can illustrate these needs with facts, testimonials, and statistics.
\nThe listener is more likely to hear your idea when presented with a clear picture of how it solves a problem. Once you establish the need, show how your solution will work based on real-life examples.
\nWhat is the goal of your elevator speech? To land a job with a company? To generate investment in your business? To make a sale? Simply to grow your network?
\nWhatever it is you’re hoping to achieve with your elevator speech, make sure to mention it. This might look something like:
\nBy including why you’re pitching yourself or your company to your audience, your call to action at the end will be a lot more compelling.
\nInstead of glossing over your competition, acknowledge it—especially if you’re pitching to someone who knows your industry or market. Drawing attention to the competition gives you an excuse to explicitly differentiate your business from others.
\nEmbracing the competition is a great way to incorporate why your business is better, right inside of your 30-second elevator pitch.
\nHowever, you don’t necessarily need to call out a specific competitor. You can simply mention an existing alternative, even if it’s just the status quo or “the way things are done now.”
\nAsk yourself why your solution is unique. What’s the competitive advantage, and why is it superior?
\nThis helps you start a conversation with a one-up position over the competition. Be sure to avoid buzzwords, and include key points about what makes you the best solution.
\nWhat good is generating interest if you’re not converting that momentum into some kind of action? End your elevator pitches with a strong, contextual call to action based on who your audience is.
\n“Sum up what you are and what you do in a couple of sentences,” Cindy says. “But the important thing here is, you don’t have to inform your audience of absolutely everything about your brand and business. You want to tell them just enough so they really want to find out more, and want to book that meeting or call where you can go into more detail, or are prepared to make time immediately to talk in more detail. But what you do want to make sure you land within that elevator pitch is how your business makes money.”
\nNext steps can include:
\nOnce you’ve written out your pitch, practice it. Practice in the mirror, in your building elevator, with your team and friends. It’s the only way to get better at delivering a smooth elevator pitch.
\nBetter yet, record yourself. Pull up the audio recording app on your phone so you can track the length of your pitch in real time and easily listen back to it to make sure it makes sense.
\nSpeak with enthusiasm and excitement. Pay attention to the listener’s reactions and body language as you pitch. Collect feedback from people. If a few parts in your pitch sound “off” or unconvincing, go back and fix your pitch accordingly.
\nTemplates offer a good starting point, but you want to make it your own as much as you can. As always, practice makes perfect, and the more feedback you get over time, the more you can improve your pitch.
\nBut to start, here are three basic templates, with hypothetical examples, that will help you touch upon your major talking points in a natural way.
\nYour generic elevator pitch, this format provides you with a clear and intuitive way to cover all your talking points, letting you easily add and cut out parts depending on your audience.
\nTemplate:
\nMy name is [YOUR NAME], founder of [YOUR COMPANY]. We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].
\nUnlike [THE COMPETITION], we [KEY DIFFERENTIATOR]. And we recently [RECENT MILESTONE].
\n[CALL TO ACTION].
\nExample:
\nMy name is Braveen Kumar, a marketer at Shopify. We offer a platform that enables both the early entrepreneur and the large enterprise to build and run their own stores.
\nUnlike most marketplaces where you can sell your products, Shopify lets you build and brand your own online store with the tools to sell across a variety of channels, manage inventory, start small, and scale fast.
\nToday, over one million entrepreneurs use Shopify to power their businesses.
\nIf you’ve got a product to sell, visit Shopify.com to start your three-day free trial.
\nThis pitch is aptly named because it invokes the traditional storytelling structure—something Pixar excels at.
\nStories are all about transformation and empathy, and if you can explain the journey your customer takes from point A to point B, you can get your audience to step into your customers’ shoes, even if they’re outside your target market.
\nTry this approach if your product solves a relatable pain point for your customers.
\nTemplate:
\nOnce upon a time [INTRODUCE CHARACTER AND CONTEXT].
\nEvery day, [ESTABLISH THE WAY THINGS WERE].
\nOne day, [INTRODUCE PROBLEM/INCITING INCIDENT].
\nBecause of that, [CHALLENGE].
\nBecause of that, [SEARCH FOR SOLUTION].
\nUntil finally [FINDS SOLUTION].
\nNow, [ESTABLISH THE WAY THINGS ARE BETTER NOW].
\nExample:
\nOnce upon a time, there was a full-time blogger named Andy.
\nEvery day, you could find him happily typing away on a computer, rushing to meet his clients’ deadlines.
\nOne day, he started experiencing chronic joint pain in his fingers and wrists, a consequence of the years he’d spent typing for hours on end.
\nBecause of that, he couldn’t write as comfortably or as fast, and it was affecting his ability to deliver to his clients.
\nBecause of that, he needed a better way to support his wrists to continue making his livelihood, but he could only find temporary fixes.
\nFinally, he came across Type-Aid, a therapeutic glove that supports his wrists and combats the joint pain in his fingers due to extended typing.
\nNow, Andy can resume his work with confidence, doing what he loves, distracted less by the pain in his hands and focused more on working magic for his clients.
\nSometimes you find yourself speaking directly with a potential customer. In this case, you know that focusing on them and their needs is the best way to position your product.
\nOpening with a rhetorical question lets you establish how qualified they are as a prospect from the start, potentially tease more information from them by actively listening, and personalize your approach according to how they identify with the pain point for which you’re proposing a solution.
\nTemplate:
\nHave you ever [SITUATION AUDIENCE CAN RELATE TO]?
\n[COMPANY NAME] offers [PRODUCT] for [TARGET MARKET] such as yourself to [BENEFIT].
\nUnlike [KNOWN ALTERNATIVE/COMPETITION], [YOUR PRODUCT] is [KEY DIFFERENTIATOR].
\n[CALL TO ACTION].
\nExample:
\nHave you ever found yourself up at night reading and starting to nod off, only to realize you still need to get up and out of bed just to turn your lights off?
\nBrightLight offers more control for the smart homeowner, such as yourself, to turn on and off all the lights in their home from any device with our app installed.
\nUnlike other smart lightbulbs, BrightLight is designed to consume 30% less energy, saving you money in the long run.
\nYou can buy them now in our online store.
\nThe above templates above shouldn’t be used as rigid structures—a pitch, above all, needs to be persuasive and compelling. It should entice your listeners to want to learn more.
\nThe following communication strategies can help you spice up your pitch.
\nIf you’re associated with any big brands, have celebrity customers or investors, have influencer endorsements, or can weave social proof into what you say, you can really raise some eyebrows.
\nWhy? Robert Cialdini, Regents’ professor emeritus of psychology and marketing at Arizona State University, and author of bestselling book Influence: The Psychology of Persuasion, defined social proof as people doing what they observe others doing.
\nPeople are more likely to engage with what is already popular. Think of it as safety in numbers.
\nSocial proof is used in advertising all the time. Say you’re someone with three young kids who struggles to get them into the car without slamming doors. You see an ad with a happy family driving around in a minivan with automated doors and extra protection features. You may feel compelled to experience the same.
\nPeople want to belong and command the respect of others. It results in people copying what’s already popular. If you propose that your ideas are already accepted, the listener is more likely to engage with it.
\nWays to incorporate social proof into your elevator speech include:
\nRemember that your elevator pitch is only 30 seconds long. You don’t have time to reel off an entire testimonial, but name-dropping some big brands can go a long way.
\nThe appearance of authority aids more convincing arguments for your ideas. If you can provide hard numbers and appear to believe in your product, so will your listener.
\nHard numbers appeal to any logic. How many units have you sold or how much funding have you secured? What’s your customer acquisition rate? Significant numbers add an extra layer of credibility to your pitch.
\nIn Made to Stick, brothers Chip and Dan Heath discuss how some of the most memorable pitches are grounded in analogies. A lot of movies get made simply because the pitch successfully anchors the premise to one that’s already well-known.
\nFor example, the writers of the movie Alien first pitched it as “Jaws in space” and had little trouble generating interest in the film. From those three words, you can understand that it’s a horror movie, involving an unseen threat that leaves death in its wake, set in space.
\nTry developing an analogy to use something familiar to explain the unfamiliar and complex, or embrace an obvious comparison to focus more on differentiation instead of basic features.
\nCommon analogies for businesses include things like “Uber for boats” or “Netflix for books.” Think how you can get a potential customer or investor to understand what you do in just a few words.
\nStories are a naturally persuasive vehicle: they grab attention, demonstrate change, and evoke empathy. Neurobiologists have shown that stories can act as a conduit for understanding pain points that make them a valuable asset in the business world.
\nA general rule in storytelling: The bigger the gap you can create between the beginning and the end, the more impactful your story will be. So don’t be afraid to start off unremarkably normal or even when your character is at rock bottom.
\nIt’s all the better if you yourself are the main character in the story—you’ve got a personal stake in solving the pain point.
\nAlliteration, rhyme, rhythm—there are a ton of ways to wield words so they roll off the tongue. And when most memorable expressions stick because they’re pleasing to the ear, you’ve got a good reason to put some art into your articulation.
\nGive your pitch a unique style with a certain charisma that’s hard to imitate, even amongst your direct competitors.
\nA modern spin on the traditional elevator pitch, video pitches give you a chance to speak directly to a listener and inspire them. They basically pack your elevator pitch into an online presentation.
\nYou can post your video elevator pitch on your businesses website, Wellfound, Product Hunt, social media, or other websites where investors search for new content.
\nFollowing the same principles as pitching in person, you have a bit more leeway in length with a video pitch. You’ll want to keep it between 30 and 60 seconds long. Show your passion and excitement quickly and provide numbers that prove you’re the best solution for an audience’s problem.
\nConversation-starters help you increase the number of people you’re able to deliver your elevator pitch to. By coming to the event or interview ready to network and start conversations with a wide range of people, you’re able to increase potential interest in what you have to say or what you’re selling.
\nThese don’t have to be complex. They simply just have to start up a conversation. Consider starters like:
\nBasic questions about the event are perfect conversation starters. Or, if you know of the person, you can mention that their background has impressed you, or you like what they’ve done in their work, etc.
\nCome prepared to start plenty of conversations. Switch up your icebreaker so your conversations don’t feel too forced or redundant. And be prepared to deliver your elevator pitch, catered to what each person does and if you think your company could help them.
\nLearning how to write an elevator pitch for your business, a project, or a job interview doesn’t have to be daunting. Follow along with our eight-step guide and get started with one of the three free templates we’ve provided.
\nJust remember:
\nThe fashion industry has more than a few dirty secrets.
\nAccording to a UN report, producing a single pair of jeans requires 2,000 gallons of water, and a garbage-truck-sized pile of textile waste is hitting landfills every second. Fast fashion—trendy clothing produced cheaply—is a major culprit, often contributing not only to environmental damage but also to terrible labor practices.
\nWith consumers waking up to these sobering stats, many are now demanding brands do better—and they’re making those demands with their dollars. Consumers now seek out brands with clear sustainability missions and make purchase decisions accordingly. For clothing brands, sustainable practices are no longer a nice-to-have.
\nAhead, meet 26 sustainable clothing brands taking responsibility through fair labor practices, using sustainable materials, and minimizing impact to meet customer expectations.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"What does it mean to be a sustainable clothing brand?
\nGenerally, being considered a sustainable business means that care for humans, animals, and the environment are considered at every stage of the supply chain, from how materials are sourced to what happens at the end of a product’s lifecycle. This includes actions like ethical sourcing, safe working conditions, water conservation efforts, offsetting impact, and giving back.
The best sustainable brands are those that are transparent about their business practices. Consumers are now seeking out a sustainability statement that includes where and how clothing is made. Certifications like B Corporation (or B Corp), Fair Trade Certified, and Global Organic Textile Standard (GOTS) instill trust in consumers who can be confident that claims are vetted by a trusted third party.
\n26 sustainable clothing brands making an impact
\nIf you’re a consumer looking for sustainable fashion, or you’re a clothing brand owner aspiring to implement sustainable business practices, this list is for you.
These best-in-class examples of sustainable fashion brands include eco-friendly menswear, vegan footwear, vintage fashion, recycled swimwear, and everything in between. They’re been deemed sustainable through a number of actions, from reducing carbon emissions to using renewable materials to working with ethical factories.
\n1. Beaumont Organic
\nProducts: Women’s apparel, babies, pets
\nSustainable fashion category: Ethical production
\nSize range: XS to L
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-beaumont-organic_fade8488-de82-49dd-bf25-9e18da455fce-300x200.webp\")
Beaumont Organic partners with trusted factories in Portugal and the UK sharing Beaumont’s belief that workers should be paid fairly and work reasonable hours. And most of the brand’s pieces are made using GOTS-certified organic cotton.
\n2. Thesus
\nProducts: Unisex footwear
\nSustainable fashion category: Sustainable materials, living wage, carbon neutral
\nSize range: Up to EU size 46
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-thesus_5cd8f2b4-ea1c-4565-87ab-bd634756f244-300x190.webp\")
Thesus is a sustainable footwear brand using recycled materials to produce boots and shoes without leather or cruelty. The brand currently offers carbon-neutral shipping and is working toward becoming a Climate Neutral Certified company. Employees at Thesus and its partner facilities all make a living wage.
\n3. Narah Soleil
\nProducts: Swimwear
\nSustainable fashion category: Eco-friendly materials
\nSize range: XS to XL
![\"26](\"/wp-content/uploads/2023/05/narah3-300x200.webp\")
Narah Soleigh’s swimsuits are made with fabric scraps, industrial plastic, and abandoned fishing nets woven into a recycled nylon and sewn in solar-powered factories. The company also produces other clothing made from organic cotton. Narah Soliel is an official member of Rainforest Trust, a global conservation charity. Partial profits support the organization’s Conservation Action Fund.
\n4. Pact
\nProducts: Apparel for the whole family, including maternity wear
\nSustainable fashion category: Organic materials, recycling program
\nSize range: XS to XXL (plus maternity sizes)
![\"26](\"/wp-content/uploads/2023/05/pact2-300x200.webp\")
Pact’s organic cotton is GOTS certified (using 81% less water and 62% less energy than conventional cotton) and dyed with chemical-free dyes in its fair trade factories. The brand also has a clothing donation program, letting customers use Pact shipping materials to send back gently used clothing for distribution to nonprofits.
\n5. Organic Basics
\nProducts: Unisex fashion basics
\nSustainable fashion category: Organic materials, ethical production, low-impact shipping
\nSize range: XXS to XXL (women’s)
![\"26](\"/wp-content/uploads/2023/05/organic-basics_women_seamless-leggings_lavender_campaign_1-300x200.webp\")
Organic Basics uses not only organic cotton in its clothing basics but other sustainable fabrics, like Lyocell and recycled wool. The brand tracks its impact across every stage of the supply chain, publishing data on its website for transparency. Across manufacturing and shipping, Organic Basics continually looks for ways to minimize its footprint from safe dyes to biodegradable and recycled packaging.
\n6. MoEa
\nProducts: Sneakers
\nSustainable fashion category: Vegan, cruelty free
\nSize range: Up to EU shoe size 46
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-moea_b69208a9-8553-4d9e-a7bc-ed2e0c767bf3-300x230.webp\")
MoEa produces sneakers with “leather” made from corn, pineapple, cactus, and more. For each type of leather alternative, MoEa partners with a producer like Piñatex, a certified B Corp company endorsed by PETA. The company’s pineapple leather saves 264 tonnes of CO2 from entering the atmosphere, as it diverts leaves that would normally be burned into a new product.
\n7. Vege Threads
\nProducts: Women’s apparel and swim
\nSustainable fashion category: Fair working conditions, social responsibility
\nSize range: Some styles up to 3XL
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-vegethreads_1fd32265-b4da-4ddf-b954-de9101aaf68a-300x200.webp\")
Vege Threads is an Ethical Clothing Australia–accredited brand. To gain accreditation, businesses need to meet ECA’s standards for the treatment and fair pay of garment workers. The brand is also a 1% for the Planet member, donating a portion of profits to non-profit organizations. Vege Threads clothing is made with GOTS-certified organic cotton and other sustainable materials
\n8. Good Guys Don’t Wear Leather
\nProducts: Footwear
\nSustainable fashion category: Vegan, cruelty free
\nSize range: Up to EU shoe size 47
![\"26](\"/wp-content/uploads/2023/05/gg-leather-300x200.webp\")
Good Guys Don’t Wear Leather is an Italian-made footwear brand that uses a leather alternative derived from apple waste from the fruit juice industry. The brand produces classic styles like Chelsea boots, cowboy boots, and Birkenstock-style sandals, all using plant-based components.
\n9. Duffle&Co
\nProducts: Bags and accessories
\nSustainable fashion category: Vegan materials
\nSize range: One size
![\"26](\"/wp-content/uploads/2023/05/duffle-2-300x200.webp\")
Duffle&Co uses a mix of pineapple leather and organic cotton to create its leatherlike handbag line. These high end duffles, bags, and backpacks are also made to last. The company’s Repair Rewear program will repair any damages to its products in the first year to extend their life.
\n10. Public Myth
\nProducts: Activewear for men and women
\nSustainable fashion category: Locally made, living wage
\nSize range: Some styles up to XL (women’s)
![\"26](\"/wp-content/uploads/2023/05/public-myth-300x200.webp\")
Public Myth produces its activewear in a local factory in Vancouver, Canada. This ensures the company can closely monitor working conditions and ensure staff are paid and treated fairly. Public Myth also uses eco-friendly fabrics and natural materials while committing to low-waste production.
\n11. Psychic Outlaw
\nProducts: Unisex apparel and accessories
\nSustainable fashion category: Upcycling
\nSize range: Ready-to-wear up to 3XL, custom can be made any size
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-psychic-outlaw_c335141d-ef04-4680-a1b2-9033542a496e-300x192.webp\")
Psychic Outlaw makes handcrafted and bespoke pieces like bomber jackets and midi-skirts using vintage quilts, tablecloths, and bandanas. Reusing materials means the brand is diverting unusable pieces from the landfill, reducing the need for virgin materials, and giving a vintage artifact a second life.
\n12. Pantee
\nProducts: Underwear and basics
\nSustainable fashion category: Upcycled fabrics
\nSize range: XS to 3XL
![\"26](\"/wp-content/uploads/2023/05/pantee2-300x200.webp\")
Pantee is another sustainable brand using recycled fabrics. The undergarment brand produces its collections using deadstock fabrics (overproduction waste from the fashion industry). The brand launched by making products from deadstock t-shirts before scaling to use deadstock fabric rolls, saving these from possible incineration.
\n13. Gandy’s International
\nProducts: Men’s and women’s apparel, bags
\nSustainable fashion category: Social impact
\nSize range: Some styles up to XXL
![\"26](\"/wp-content/uploads/2023/05/gandy3-300x200.webp\")
Gandy’s International founders Rob and Paul Forkan turned their own grief into a mission to help others. Their sustainable clothing brand was created in tandem with a foundation that provides meals and school buildings to children in communities of need.
\nhttps://www.shopify.com/blog/sustainable-clothing-brands
\n"}]},"page_header":{"background":null,"backgroundOpacity":100,"color":null,"fieldGroupName":"page_header","title":"Eco-Friendly Garments for Good","opacity":100,"position":"on","size":{"desktop":64,"tablet":null,"mobile":null},"spaces":{"top":null,"bottom":null,"leftright":null,"units":"em"}},"link":"/blog/26-sustainable-clothing-brands-making-garments-for-good-2023"},{"id":"cG9zdDo0OTMz","title":"What’s the Best Email Marketing Software? 11 Tools to Try in 2023","date":"09.05.2023","slug":"whats-the-best-email-marketing-software-11-tools-to-try-in-2023","categories":{"nodes":[{"id":"dGVybTox","name":"General Articles"}]},"levels":{"nodes":[]},"acfPost":{"fieldGroupName":"acfPost","excerpt":"Email marketing continues to drive incredible results for businesses across the spectrum. It’s no wonder, then, that the email marketing software space continues to become more competitive by the day.\r\n\r\nAs a business owner, your email list is one of your most powerful assets. An email list gives you a direct line to your customers as well as the opportunity to supercharge your marketing automation efforts. While SEO and social media have their place, email marketing tools make it so you’re not at the mercy of any one platform or update.\r\n\r\nGiven the amazing benefits of this marketing tactic, there’s no shortage of email marketing platforms to choose from. But which one is right for your brand’s needs? In this guide, we’ll cover the best email marketing software, from simple tools with free plans to complex apps with advanced features.","squaredImage":{"altText":"What’s the Best Email Marketing Software? 11 Tools to Try in 2023","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#9898e8","images":{"fallback":{"src":"/static/a1532f0a9e9b8178157f30d63d527f52/b956e/best_20email_20marketing_20software.webp","srcSet":"/static/a1532f0a9e9b8178157f30d63d527f52/d1fa5/best_20email_20marketing_20software.webp 750w,\n/static/a1532f0a9e9b8178157f30d63d527f52/b956e/best_20email_20marketing_20software.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.4228515625}}}},"metaData":{"title":null,"description":"Discover the best email marketing software for your business needs, from simple tools with free plans to advanced apps with powerful features. Harness the power of email marketing to connect with your customers, supercharge your marketing automation efforts, and maintain control over your marketing strategy. Explore the competitive landscape of email marketing platforms and find the perfect solution for your brand"},"banner":{"title":"What’s the Best Email Marketing Software? 11 Tools to Try in 2023","showTitle":true,"image":{"altText":"What’s the Best Email Marketing Software? 11 Tools to Try in 2023","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#9898e8","images":{"fallback":{"src":"/static/a1532f0a9e9b8178157f30d63d527f52/b956e/best_20email_20marketing_20software.webp","srcSet":"/static/a1532f0a9e9b8178157f30d63d527f52/d1fa5/best_20email_20marketing_20software.webp 750w,\n/static/a1532f0a9e9b8178157f30d63d527f52/b956e/best_20email_20marketing_20software.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.4228515625}}}}},"timeToRead":"4 minutes read","sections":[{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"Email marketing continues to drive incredible results for businesses across the spectrum. It’s no wonder, then, that the email marketing software space continues to become more competitive by the day.
\nAs a business owner, your email list is one of your most powerful assets. An email list gives you a direct line to your customers as well as the opportunity to supercharge your marketing automation efforts. While SEO and social media have their place, email marketing tools make it so you’re not at the mercy of any one platform or update.
\nGiven the amazing benefits of this marketing tactic, there’s no shortage of email marketing platforms to choose from. But which one is right for your brand’s needs? In this guide, we’ll cover the best email marketing software, from simple tools with free plans to complex apps with advanced features.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"When it comes to choosing the best email marketing software, the truth is, they aren’t always one-size-fits-all. While every email marketing service is a little different, the vast majority offer similar basic features across the board.
\nThis makes choosing the right email marketing platform that much more challenging. Even those with years of experience can struggle to find the perfect email marketing tool for their brand.
\nFor example, if you want to run advanced email marketing campaigns with loads of personalization, some options may be better than others. If you want simplicity over technically complex features, that matters too.
\nThere are a few basic features offered by most email marketing services:
\nAs you’ll see below, each solution approaches these features a little differently. If you require specialized features not mentioned above, browse through the following list of email marketing software to find the best match for your needs.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"Browse the following list of email marketing services to find the best one for your business.
\nHere are 11 of the best email marketing services for ecommerce stores:
\n🛠 Difficulty: Beginner
\n💰 Cost: Free for your first 10,000 emails every month
\n💡 Unique feature: Native to Shopify, ecommerce focused
\n⭐️ Shopify App Store rating: 3.8/5 (965 reviews)
\n
Shopify Email is an easy-to-use email solution to help you connect with subscribers and build long-lasting customer relationships. Its pre-made templates and visual editor make it simple to get started, and it scales with you as you grow, with custom templates, marketing automations, and lead capture forms for your store.
\nShopify Email lets you:
\n🛠 Difficulty: Easy
\n💰 Cost: 14-day free trial, then $49/month
\n💡 Unique feature: Sophisticated workflows and CRM capabilities
\n⭐️ Shopify App Store rating: 4.4/5 (392 reviews)
\n
ActiveCampaign is an incredibly popular email marketing service trusted by businesses around the world. Once you integrate ActiveCampaign with Shopify, you can access a library of hundreds of pre-built marketing automations to launch email campaigns, like abandoned cart emails or a welcome series. This email marketing software also has hundreds of pre-built integrations so you can connect all your business tools.
\nActiveCampaign pulls directly from your Shopify data to send personalized emails that drive sales. Use an email template and deliver 1:1 messages to customers based on past interactions with your brand. This email marketing platform also offers SMS marketing capabilities, as well as integrations with analytics tools.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Easy
\n💰 Cost: Free for up to 100 contacts
\n💡 Unique feature: Ecommerce focused, packed with lead generation tools
\n⭐️ Shopify App Store rating: 4.6/5 (24,840 reviews)
\n
Privy is one of the highest rated sales and email marketing apps in the Shopify App Store. Privy expands the boundaries of what email marketing tools can do. Its suite of products include automation tools for email marketing, but also conversion and SMS.
\nWith Privy, you get access to intent-driven pop-ups and banners, spin-to-win wheels, and embedded forms for email collection. All mobile friendly and customizable without any code.
\nPrivy also provides features including:
\n🛠 Difficulty: Average
\n💰 Cost: Free for up to 250 contacts and 500 emails/month
\n💡 Unique feature: Built for ecommerce
\n⭐️ Shopify App Store rating: 3.9/5 (1,685 reviews)
\n
Klaviyo is one of the few email marketing services designed specifically for ecommerce. It’s also the leading platform in the Shopify ecosystem, with thousands of stores using Klaviyo to send personalized emails, SMS messages, sign-up forms, and more.
\nKlaviyo provides an impressive set of features:
\nAs an ecommerce-first email provider, Klaviyo also supports paid social campaigns. You can quickly sync data to build lookalike audiences for Facebook and Instagrams ads to find more relevant customers for your business. Klaviyo users also get access to insider tips and support from the Klaviyo Community Forum.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Average
\n💰 Cost: Free for up to 250 contacts and 500 emails/month
\n💡 Unique feature: Rich in ecommerce features and multichannel automation
\n⭐️ Shopify App Store rating: 4.8/5 (5,045 reviews)
\n
Omnisend is top-rated email marketing software in the Shopify App Store. It features pre-built marketing automation workflows and intuitive, no-code editing that make it easy to set up advanced email campaigns.
\nOmnisend comes with beautiful automated emails for:
\nAll messages, subject lines, and workflow settings are ready-made, so you can start running campaigns right away.
\nOmnisend features also include a drag-and-drop email builder, dynamic coupon codes, automatic product picker, and fully customizable pop-ups. Get access to push notifications and robust segmentation to send messages across SMS. And use the built-in audience sync for Google and Facebook ads.
\nOmnisend also offers thorough analytics, campaign metrics, and unsubscribe tracking. These help you analyze campaign performance with personalized benchmarks compared against industry brands.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Average
\n💰 Cost: 14-day free trial, then $39/month
\n💡 Unique feature: Behavioral automation triggers
\n⭐️ Shopify App Store rating: 4.5/5 (73 reviews)
\n
With Drip, you get access to a world-class email and an SMS marketing platform that ensures simplified A/B testing, smart segmentation tools, marketing automation features, and powerful reporting to help you build effective email drip campaigns. Key features include drag-and-drop design tools, pre-made mobile responsive email templates, autoresponders, and a one-click integration with Shopify.
\nTo top it off, Drip provides marketers with tailored email campaign recommendations. You’ll never have to wonder what campaign to build next—Drip will tell you what will make the biggest impact on your sales and marketing.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Easy
\n💰 Cost: Free for 250 subscribers and 1,250 emails/month, then $19/month
\n💡 Unique feature: Backed by machine learning technology
\n⭐️ Shopify App Store rating: 4.9/5 (559 reviews)
![\"What’s](\"https://cdn.shopify.com/s/files/1/0070/7032/files/smrtr.jpg?v=1683556565\")
Screengrab demo of SmrtrMail email softwareSmartrMail is an easy-to-use, affordable, and powerful email marketing platform. The email tool was built with lots of automation tools for creating email campaigns, including abandoned cart, welcome series, and thank you messages.
\nSmartrMail has a growing library of email templates to choose from. Or you can create your own with WYSIWYG and full HTML editor. It also can help you decide which products to recommend to customers, using your Shopify data, to improve sales and customer retention.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Beginner
\n💰 Cost: Free trial for your first 100 emails, then $12/month
\n💡 Unique feature: Event management features
\n⭐️ Shopify App Store rating: 2.8/5 (32 reviews)
\n
Constant Contact was one of the first email marketing vendors, dating back to 1995. In this time, it has become an easy-to-use and beginner-friendly platform to help everyone from ecommerce stores to bloggers improve their email marketing strategy.
\nWith this email marketing service, you can easily organize and build your email list, manage templates, and more. It offers an email tracking system and built-in social media sharing tool. If you’re new to email marketing, you can take advantage of Constant Contact’s library of training and webinars to learn the email automation basics.
\n💡 Tip: Constant Contact integrates with Shopify and Combidesk for Email Marketing, syncing your customer lists with your subscriber lists automatically.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Average
\n💰 Cost: Free trial, then $9/month
\n💡 Unique feature: Easy HTML email builder
\n⭐️ Shopify App Store rating: 4.6/5 (1,139 reviews)
\n
When it comes to all-around features, ease of use, and value, CM Commerce is one of the premier email marketing services. Its drag-and-drop editor and email templates prioritize beautiful design, or you can build your own custom emails in HTML from the ground up.
\nCM Commerce is one of the few platforms placing emphasis on transactional emails, in addition to marketing emails, helping you squeeze more value out of every email you send. Its unique visual journey designer makes it simple to keep all of your marketing automation campaigns organized.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Easy
\n💰 Cost: Free for up to 300 subscribers, then $29/month
\n💡 Unique feature: Email marketing made easy
\n⭐️ Shopify App Store rating: n/a
\n
ConvertKit is one of more popular email marketing softwares on the market today, and continues to be well liked, especially among creatives and those looking to make a living online. Branded as “the go-to marketing hub for creators that helps you grow and monetize your audience with ease,” many up-and -coming and online business owners are flocking to the email marketing platform.
\nWith ConvertKit, you get access to email marketing features like:
\n💡 Tip: You can learn how to integrate ConvertKit with Shopify here.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Easy
\n💰 Cost: Free for 500 subscribers and 1,000 emails/month, then $13/month
\n💡 Unique feature: Intuitive and easy to use
\n⭐️ Shopify App Store rating: 3.5/5 (471 reviews)
\n
Founded in 2001, Mailchimp is one of the most well known email marketing platforms on the market today. Over the years, its branding and marketing has really helped it stand out and snag a large portion of the email marketing market share. Recently acquired by Intuit, Mailchimp is well positioned to continue helping ecommerce marketers with their email marketing needs.
\nSome of Mailchimp’s features include:
\nGiven Mailchimp has been in the email marketing space for more than two decades, it is definitely an email marketing platform that has earned the trust of its users.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"New email marketing and digital marketing tools for small businesses pop up every day, extending well beyond those on this list. When looking for the best email marketing software consider price, features, and ease of use. You also need an email marketing solution that works for you, your business, and your customers, helping you drive more engagements, more sales, and increased loyalty.
\nStart with free versions of these marketing software options and start building email campaigns today. With the right tool, you’ll be up and running quickly, with marketing campaigns that help you meet your business goals more quickly.
\n"}]},"page_header":{"background":null,"backgroundOpacity":100,"color":null,"fieldGroupName":"page_header","title":"Top Email Marketing Tools 2023","opacity":100,"position":"on","size":{"desktop":64,"tablet":null,"mobile":null},"spaces":{"top":null,"bottom":null,"leftright":null,"units":"em"}},"link":"/blog/whats-the-best-email-marketing-software-11-tools-to-try-in-2023"},{"id":"cG9zdDo0OTE2","title":"Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify","date":"09.05.2023","slug":"test","categories":{"nodes":[{"id":"dGVybTox","name":"General Articles"}]},"levels":{"nodes":[]},"acfPost":{"fieldGroupName":"acfPost","excerpt":"Ruby Friel always knew she wanted to start her own shop. Her entrepreneurial journey began as a teenager working as a florist for small business owners and began to take shape as a product designer, where she traveled the world to research trends, and drew inspiration from small boutiques and stores she found. But it wasn't until 2020, when a friend offered her an affordable space above their business in Stockport, UK that she decided to take the leap. In March 2020, with all £3,000 of her personal savings, Ruby opened Still Life Story, one week before the first UK lockdown.","squaredImage":{"altText":"Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#181808","images":{"fallback":{"src":"/static/24528fbe830b5e3f158bd998fa3c5a41/e1bd7/Still-Life-Story-Delivers.webp","srcSet":"/static/24528fbe830b5e3f158bd998fa3c5a41/7513b/Still-Life-Story-Delivers.webp 750w,\n/static/24528fbe830b5e3f158bd998fa3c5a41/e1bd7/Still-Life-Story-Delivers.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5244140625}}}},"metaData":{"title":null,"description":"Discover how Still Life Story, a thriving business, used data-driven insights from Shopify's analytics dashboard to strategically grow their brand. Learn how they identified best-selling product categories, optimized pricing strategies, implemented cross-promotion tactics, and made informed merchandising and marketing decisions. See how leveraging data resulted in a 50% year-over-year revenue growth during the winter holiday season"},"banner":{"title":"Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify","showTitle":true,"image":{"altText":"Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#181808","images":{"fallback":{"src":"/static/24528fbe830b5e3f158bd998fa3c5a41/e1bd7/Still-Life-Story-Delivers.webp","srcSet":"/static/24528fbe830b5e3f158bd998fa3c5a41/7513b/Still-Life-Story-Delivers.webp 750w,\n/static/24528fbe830b5e3f158bd998fa3c5a41/e1bd7/Still-Life-Story-Delivers.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5244140625}}}}},"timeToRead":"4 minutes read","sections":[{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"![\"Still](\"/wp-content/uploads/2023/05/Blog-In-Line1_Analytcs_StillLife-300x170.webp\")
Ruby
\nFriel always knew she wanted to start her own shop. Her entrepreneurial journey began as a teenager working as a florist for small business owners and began to take shape as a product designer, where she traveled the world to research trends, and drew inspiration from small boutiques and stores she found. But it wasn’t until 2020, when a friend offered her an affordable space above their business in Stockport, UK that she decided to take the leap. In March 2020, with all £3,000 of her personal savings, Ruby opened Still Life Story, one week before the first UK lockdown.
In the early days of Still Life Story, Ruby was a one-woman show, managing every aspect of the business and performing about 20 different roles all while juggling the demands of motherhood with a newborn baby. And while the store proved to be an instant hit and was already making a profit, every month Ruby had to make a choice between paying herself a salary or investing in her new brand, and every month, Ruby chose to reinvest all of her profits to grow her business.
\nBuilding strong relationships by talking directly to customers and offering personalized service has always been part of their growth strategy but, once the business reached a certain point, conversations alone weren’t enough. Ruby knew she needed data to guide buying decisions to ensure she was reinvesting strategically.
\nUsing Shopify’s analytics dashboard, she monitored the store’s total sales and number of transactions every day of the week, and reviewed the store’s growth monthly.
\nAs a result of getting more familiar with her data, Ruby noticed one of the store’s most important metrics was sales by product type. Ruby recognized that while one ring might have sold poorly, jewelry as a collection was actually one of the best-selling categories among her customers. This was the insight Ruby needed to massively expand her best selling product categories and increase profits from her best performers.
\n![\"Still](\"/wp-content/uploads/2023/05/Blog-In-Line2_Analytics_StillLife-300x170.webp\")
Ruby also identified which specific products within each category were the most in-demand by looking at the Sales by product variant report. This allowed her to understand which products to reinvest in, and feature on social media to drive more in-store traffic, it also informed a more competitive pricing strategy.
\nUsing her best-selling products as a starting point, Ruby was able to create an effective cart-building strategy by choosing to stock complimentary items to cross-promote alongside customer favorites.
\nData also influences her merchandising, sales, and marketing strategies. Ruby uses the ABC analysis report which ranks her inventory into a grading system of A, B, and C products. The ABC analysis report makes it easy to identify which products account for the majority of profits and which are rarely ordered, and could be incurring unnecessary warehousing and maintenance. Ruby relies on this information to determine daily decisions from in-store product placement, to online promotion, and marketing efforts where she collaborates with micro influencers to help move C products to a higher grade. And when a products’ position does not improve, data informs which Ruby chooses not to restock or discount in her upcoming campaigns.
\nStill Life Story has maintained their mass appeal among a wide demographic while strategically evolving their product line with a deep understanding of what their customers want. And by using data to identify best sellers and sales trends their revenue grew 50% year over year during the winter holiday season as a result.
\nCredibility is important in marketing. It’s better to have someone else vouch for you than preach credibility yourself. Backlinks that point from one site to another are ranking factors in many search engine algorithms. These backlinks act as a vote of confidence: another website owner is stating your page offers value and that your domain has authority on the article topic.
\nKnowing how to get backlinks is an important part of search engine optimization (SEO), as it helps your website rank higher in search engine results pages (SERP) and delivers a steady stream of traffic. Realistically, there are likely hundreds—if not millions—of sites very similar to yours. How do search engines choose which to show on the first page?
\nThis makes ecommerce SEO ultra-valuable for merchants in a world where paid ads are getting expensive.
\nStudies show a strong correlation between organic traffic and the number of backlinks a site has. And link building is a tactic that’s not going anywhere: The vast majority of SEO practitioners believe Google will continue to use backlinks as a ranking signal for the next five years.
\nSo it’s necessary to know how to get links for your website.
\nNow that you understand the importance of backlinks, how do you get them?
\nJournalists are always looking for sources to feature in their stories.
\nFind journalists who write about topics that overlap with your website. If they’re writing a piece relevant to your topics of expertise, there’s a strong chance you’ll be featured—and earn a backlink in the process. Ecommerce beauty business owners, for example, would want to connect with journalists who write for publications their audience reads, such as Grazia or Cosmopolitan. Locate the About Us page for each publication and find the journalist most likely to need your expertise.
\n![\"Cosmopolitan’s](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image13.png?format=webp&v=1659470607\")
Once you’ve got your list, get on the journalist’s radar. Connect with them on social media and reach out to share your expertise. Keep it short and sweet—they likely get hundreds of direct messages each day. State what you do, your unique value proposition, and how your input will help their readers.
\nThe best part? If you’re an ecommerce website, logos from well-known publications go a long way in building trust/social proof. The “featured in” logo wall gives first-time website visitors confidence your products are credible, and that can increase sales page conversions by up to 34%.
\nWhile backlinks from The New York Times might seem unattainable right now, start with smaller, local publications and work your way up to larger news sites.
\nServices like Help a Reporter Out (HARO) make it easier for website owners to connect with journalists who write for high authority websites. Register as a source and receive emails when journalists look for contributions that align with your expertise.
\nHARO is the most popular platform of its kind. As a result, journalists can be overwhelmed with responses, making it harder for your own outreach email to stand out. Diversify your link building strategy with similar, less crowded platforms like:
\nUsing this link-building tactic, SEO Consultant Blake Smith saw a 327% year-over-year increase in organic search impressions by responding to journalist requests.
\n![\"Google](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image11.jpg?v=1659470702\")
It’s almost impossible to get backlinks if your website doesn’t have content that’s worth linking to. That’s why 40.7% of SEO professionals say content marketing provides the strongest passive link building results.
\nTypical content marketing programs will create blog posts, case studies, and white papers. Use your content program to produce research reports using proprietary data. Since journalists won’t be able to find your brand-produced research anywhere else, this will net you more backlinks.
\n\nCreate and publish surveys, then analyze the findings and share with your audience. It doesn’t have to be a massive report, either. Ask five to 10 questions and create a mini report with the findings. Low effort, high impact!
\n\n
Mike Brown, Director of Communications at Breeze, took this approach and published 16 data-driven reports in one year.
\n“I create original research reports, whether it’s a survey or from publicly available data resources, and pitch these to the media/high-quality websites in the hopes they cover the data and link back to meetbreeze.com,” Mike says. “It’s an incredibly affordable way to build a ton of high-quality backlinks and rapidly increase your site’s domain rating.”
\nThe content strategy has paid off. Talking about Breeze’s survey on remote work, Mike says, “As of today, this has built 133 unique backlinks for the low survey cost of $1,350—$10 per backlink.”
\n![\"Ahrefs](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image6.png?format=webp&v=1659470793\")
Breeze’s original research has backlinks from major news sites in the industry.
\nFor extra brownie points, design an infographic that summarizes the original data you’ve collected. Site owners often embed these on their website to cater to visual learners, while crediting the original source (i.e., your website) with a backlink.
\nSpeaking of statistics, you don’t have to invest resources into producing data. Round up existing data from other sources and compile them into a statistical roundup.
\nWriters and journalists often search for data to support their stories. Make their job easier with a roundup page that compiles external data from third-party sources. There’s a strong chance the writer will link to your roundup page instead of the original source.
\nTo find this data:
\n![\"How](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image2.png?format=webp&v=1659470905\")
“This strategy works incredibly well because journalists are likely to link back to data as a point of reference, and they always need fresh data,” says Holly Lawton, Sales and Marketing Head at Pearl Scan.
\n“As long as you can do an initial outreach blast of your statistics page to relevant journalists and then ensure that your page ranks highly, there isn’t actually a lot of effort required aside from actually building the page itself.”
\nThe stronger the reason to link to your website, the easier it’ll be to get backlinks to your website. Free tools are amongst the strongest reasons. By linking to your tools, other site owners are achieving their own goals: providing value to their readers … even if that means directing them elsewhere. That includes:
\nWhile producing free tools can be an expensive investment (both in terms of time to create and money to maintain), they speed up your link building efforts (answering your question about how to get backlinks) and can help new websites rank quickly.
\nLet’s take a look at some examples of free tools and their backlink profiles:
\n![\"Ahrefs](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image9.png?format=webp&v=1659471017\")
If your website has been around for a while, there’s a good chance people already talk about your brand. Reach out to them and ask the website owner to turn that mention into a backlink.
\nTo find unlinked brand mentions:
\n![\"Google](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image7.png?format=webp&v=1659471057\")
Once you’ve found them, find the contact information for the website owner. Use this template to turn the unlinked mention into a backlink:
\nHi [name],
\nThanks for mentioning [brand] in your article on [topic]. It was a superb read that we shared with our audience on [social media platform].
\nOver the mention of our brand name, could you please link to our website? It’d help your audience find us where you’ve recommended [reason surrounding their brand mention].
\nHere’s the link to our website: [link]
\nThanks!
\nDepending on how established your brand is, this list can be long. Prioritize those with the highest domain authority. They’ll have the biggest SEO impact on your website.
\nClaiming unlinked mentions is a low-effort, high success backlink building strategy. There’s no need to convince a website owner to mention you; all that’s required, on their part, is turning an existing line of text into a link.
\nWhen you request these backlinks, add in an exact match anchor text that points toward your homepage. Should someone search for your brand name and this anchor text in a search engine like Google, you improve the chances of your website coming up top.
\nPages are deleted, links are edited, content is replaced. There are many reasons why a once fully functioning backlink can end up broken. Don’t let your previous link-building efforts go to waste.
\nUse an SEO tool like Ahrefs to uncover broken links pointing to your website. For each one:
\n![\"Ahrefs](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image10.png?format=webp&v=1659471100\")
Aaron Anderson, Link Building Strategist at LinkPitch, used this broken-link-building strategy for an attorney client: “We found some pages in legal dictionaries that were broken, so we recreated the pages of those definitions and then did outreach to all the sites linking to the broken pages,” he says.
\n“The results were really awesome. Even without building any links to priority or ‘money’ pages, that site saw a significant increase in organic traffic. Those pages weren’t even necessarily related to the attorney’s area of expertise, but, as an attorney, it made sense for him to be able to clarify legal terms.”
\n![\"Ahrefs](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image3.png?format=webp&v=1659471151\")
While you fix broken links on your website—point to either an external website or another page on your own domain. It’s these small user experience factors that influence a search engine’s ranking position.
\nSearching for new backlink opportunities? Look no further than your competitors, many of which have already done the hard work for you. Some 72% of SEOs said links from sites specifically related to your niche are more likely to positively influence organic rankings.
\nCreating something better than your competitors have—be that a higher-quality product, free tool, or piece of content—can influence the website owner to replace a competitor’s link with yours.
\nEnter your competitor’s domain into an SEO tool like Ahrefs, Moz, or Semrush. Comb through each backlink profile and determine which popularly linked-to pages you can improve on.
\n![\"Ahrefs](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image4.jpg?v=1659470993\")
Let’s put that into practice. Say your competitor has a handful of backlinks pointing to its “how to make your own candles” blog post … but it’s only 1,000 words long. If your content team has the expertise to expand on their blog post and add even more value to readers, you have a shot at competing for this backlink.
\nCreate a better content piece and reach out to the website that linked to your competitor’s weaker version using this template:
\nHi [name],
\nI’m reaching out because you link to a page on [competitor’s] website that talks about [topic]. We just published a more comprehensive guide to this topic—it covers [extra detail] and more. Here’s the link: [link]
\nI’m sure your readers would appreciate this added information. Feel free to update the link on your website to point them in our direction.
\nThanks!
\nExamine your business network and see if there are some reasonable ways your contacts can backlink to your site. After all, links represent relationships.
\nPay especially close attention to people in your network who:
\nReach out to each person on your list and offer something in exchange for a backlink—be that a guest post, free tool that’s useful to their audience, or reciprocal backlink.
\n“We’re all struggling with rankings and updates, so by offering a collaboration opportunity, you’re not just opening the door for long-term relationships, you’re actually offering a benefit that your partners can leverage.” —Estrella Alvarado, SEO Specialist at Brafton
\nFreelance SEO Consultant Daniel Foley adds, “In addition to developing ties with other professionals in your industry, you should interact with and engage your audience. This strategy won’t work overnight, but you can start immediately by introducing yourself via email, engaging with people on social media, and giving real comments on the stuff that others provide.
\n“There is a very high likelihood that others in your network will link to your content due to their personal connection, mutual respect, and admiration for your work.”
\nBacklinks obviously provide domain authority, but it’s not just SEO that benefits when you build links to your website. You can drive higher quality traffic—people with a genuine interest in your content or are more likely to convert—through backlinks.
\nUncover these link building opportunities by analyzing existing referral traffic through Google Analytics. Do most visitors arrive from sponsored reviews, directories, or company news announcements? Double down on what works best.
\nSimilarly, if you’re doing SEO for an ecommerce store, use Google Analytics segments to see where your highest converting customers come from. For example: if backlinks from influencers’ blogs convert 20% better than those on publications like Vogue, prioritize influencer marketing as a backlink strategy that raises conversions and rankings.
\n![\"Google](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image12.png?format=webp&v=1659471264\")
Website owners publish resource pages to build topical relevance and improve user experience. The reason is, it’s better to satisfy user intent with a resource page than to miss out on the touchpoint altogether.
\n\nIn a time where no one hands out free links anymore, you need to approach link building with an account-based relationship. No matter how big or small your company, your cold outreach should be more about giving than receiving. Take the time to understand what publishers and editors are looking for.
\n\n
Take advantage of resource pages by pitching your products, services, or free tools. Explain why their readers would find the resource helpful for the best chance at securing a backlink.
\nHere’s a quick template to get you started:
\nHi [name],
\nI came across your resource page on [topic]. I loved how you mentioned [linked-to resource]—I also find that useful when [use case].
\nSpeaking of helpful resources, I wanted to share [your resource] in case it’s useful for your readers. Our customers say [USP]. I’d love to see it included in your roundup if readers would feel the same.
\nThanks!
\nIf you’re building backlinks for an online store, you have one advantage over non-ecommerce websites: the ability to send products to authors.
\nOne of the most popular ways to get backlinks and drive high-quality traffic to your website is to reach out to bloggers with a free sample of your product. These written testimonials will naturally garner a link back to your site, especially if combined with an added incentive (such as affiliate commission).
\n![\"Food](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image8.png?format=webp&v=1659471311\")
Familiarize yourself with the blogs in your niche and their relative size. Spend some time getting to know the authors and engage with their current posts to get on their radar. Once you’ve built some rapport with the authors, pitch them on your product.
\nUse the outreach email template below by making some minor modifications to it.
\nHi [name],
\nMy name is [name], and I’m a fan of your blog. I’ve been a reader for [X weeks/months/years] and especially enjoyed a recent post on [similar topic].
\nWe’ve recently opened an online store to sell [products]. They’re special because [your value proposition].
\nI’ve sent a sample of [product] to the address listed on your contact page. If you love it as much as I do, perhaps you’ll consider sharing with your audience? Please let me know if you’re interested in learning anything at all about these.
\nThanks!
\nCommunities are secret havens for link builders because the people within them all have one thing in common: their interest.
\nFind communities in your niche across Facebook Groups, Slack channels, or Reddit forums. Be active in the community by starting conversations and responding to others. An increase in brand awareness often correlates with an uplift in backlinks since more people are aware of your content.
\n“The biggest mindset shift for me with link building has been moving away from cold outreach and into link building and digital marketing communities,” says Jakub Rudnik, Head of Content at Scribe. “I invest roughly two hours each morning and build more links than my full-time link builders in a week at past companies.
\nJakub takes this approach because “these people are online and actively seeking to build their own links. No more guessing who is the right contact at a company or waiting for an email response. I’m often able to make a connection and build a backlink within minutes.
\n“Our blog is brand new, and I’ve been able to build 150+ do-follow referring domains in our first two months, mostly using communities.”
\n![\"Ahrefs](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How_to_Get_Backlinksimage1.png?format=webp&v=1659471250\")
Podcasts have exploded in popularity in recent years, with an estimated 424.4 million worldwide listeners. Capitalize on the trend by appearing as a guest on someone else’s podcast. It’s common practice to link to a podcast guest’s website in the show notes.
\n\n“I believe you can advertise your company and obtain a brand new link by appearing on podcasts. Although you might be tempted, relevance to your issue is more crucial because engagement is what you desire above all else.
\n\n
The best part about this link building strategy is that you can get several links off the back of a single podcast appearance. Many podcasters syndicate episodes—and subsequently, the show notes containing your backlink—to streaming sites like Spotify, YouTube, and Apple Podcasts.
\n![\"Spotify’s](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image14.png?format=webp&v=1659471378\")
If you have more cash than time, go the sponsorship route. Research shows it costs $18 to reach 1,000 listeners through a 30-second podcast advert, or $25 for a 60-second shoutout. Make a backlink to your website part of the deal.
\nBacklinks from external websites aren’t the only types of links your website should build. Internal links that point from one page on your site to another also tell search engines what the page is about and what it should rank for. It can get new web pages ranked quickly, too.
\nTo find internal linking opportunities, do a site: search for the topic you’re writing about. Find a natural mention of that keyword and link to your new content over it.
\nFor example, there are opportunities to build internal links that point toward this article from existing, already-indexed content:
\n![\"Google](\"https://cdn.shopify.com/s/files/1/0070/7032/files/How-to-Get-Backlinks-image5.png?format=webp&v=1659471427\")
“Internal links are an essential component in the efficient operation of a blog,” says Gerrid Smith, Ecommerce Growth Specialist at Joy Organics.
\n“They are directing link juice in your direction, and you are free to use your anchor texts. You may help people easily navigate across your website by having a good internal linking structure, which will boost the overall quality of the experience for users of your website.”
\nLink building is one of the most important elements of any website’s long-term SEO strategy. There’s only so much you can do to tell search engines you have a great store, content, and products. You need others to vouch for you. That’s exactly what backlinks do.
\nSet a goal and devote a few hours to link building each week. Over time, you’ll build more domain authority, will rank for more keywords, and will deliver an ever-growing steady stream of organic traffic, day in and day out.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleAccordions","title":"Backlinks FAQ","accordion":[{"body":"Backlinks are connections between your website and another. Also known as incoming or inbound links, they divert traffic between two sites and influence search engine rankings.
\n","title":"What are backlinks?"},{"body":"Backlinks are important because they prove to search engines that your website is trustworthy and, therefore, should rank higher in search results. Quality is better than quantity when building backlinks, since the reputation of one website passes through to another when they’re linked.
\n","title":"Why are backlinks important?"},{"body":"The easiest ways to get backlinks to your website include:
\n![\"What’s](\"/static/f514663d11f7298482d705b6cbbff2b3/e9b08/keyboard-laptop.webp)
![\"What’s](\"/static/44f1d518ff3855c90648616a9ffc9fbb/e9b08/email-envelopes.webp)
![\"What’s](\"/static/701cca59fab8c70bae01632f4757b907/e9b08/shopifyt_email-2.webp)
![\"What’s](\"/static/50f3ed75699a95581c1326102fbfe1b2/e9b08/shopify_email-3.webp)
![\"What’s](\"/static/079654b1de24e6c7beb3e843f5f8f65e/e9b08/activecampaign.webp)
![\"What’s](\"/static/a43753f9c373e544c1c6ef72448e6af9/e9b08/privy_b4ae70e4-53ed-47cb-bfb3-cbb1fcd86499.webp)
![\"What’s](\"/static/5ec969cbef151dbe9cf1e4bcc178905b/e9b08/klaviyo.webp)
![\"What’s](\"/static/c481ab5b5d022b96e70b625daaa1a058/e9b08/omnisend.webp)
![\"What’s](\"/static/29cf658cf31cccbaf57851473681da27/e9b08/drip_2.webp)
![\"What’s](\"/static/19bd510028b1cb098d0c2257d1261a25/e9b08/constant-contact.webp)
![\"What’s](\"/static/cdff25de5cab92fbf6f11d2f8b6b32e2/e9b08/cmcommerce-2.webp)
![\"What’s](\"/static/1ea2d82a918fb491452daafba4d59d73/e9b08/convertkit3.webp)
![\"What’s](\"/static/f34b4237111953575b62a9cb50c358d6/e9b08/mailchimp_54fe9c28-2f15-4420-bd48-a1b71bd30a40.webp)