![\"\"](\"/static/f0c3865203f0eb84451f04f5379021f7/85b06/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png)
As the world’s most popular search engine, Google has access to decades of information on what users are looking for online—and that information is accessible via the Google Trends tool. Researchers have used Google Trends search data for everything from predicting the stock market to monitoring the spread of disease. Read on to learn how you can put this powerful free tool to work for your business.
\nGoogle Trends is a website that shares anonymous, aggregated data about what people search for on the web. Using a random sample of billions of daily searches, Google Trends measures the relative volume of search queries over time, stretching back to 2004.
\nTake note: Google Trends only provides relative search volume, not absolute search volume—or the total number of Google searches a term received. Google Trends data is indexed to 100, meaning that the maximum search volume for a particular query over a set timeframe is 100. If you look at trends over time, 100 is the day with the highest search traffic for your keyword. If you explore Google Trends by region, the location with the most search interest within a set timeframe has a value of 100.
\n\n\n
As a business owner, you can use Google Trends for more than just staying on top of the zeitgeist. Here’s how it can help you with keyword research, competitive analysis, and more.
\nIf you use Google Ads, you know that Google provides you with the monthly average search volume for search terms on the platform. The difference between Google Ads and Google Trends is that Trends provides real-time data rather than a monthly average, so you can use it to pinpoint searches around particular events or to see how searches change over time. These insights allow you to plan ahead for seasonal marketing campaigns that promote products during the time when searches for related keywords spike.
\n“Hiking sandals” is an example of a seasonal keyword. Every year from 2004 to 2022, search interest for the term “hiking sandals” in the US peaked in June and dipped in November. To capitalize on this pattern, you can increase your ad spend in late spring and early summer, when most people search for hiking sandals.
\nYou can use Google Trends to see if your search term performs better on certain days of the week. For example, both “hiking sandals” and “walking sandals” receive the most traffic on the weekend, so consider running more ads and leaning into content marketing campaigns that land on Fridays, Saturdays, and Sundays.
\nYou can get more specific with search volume data by selecting a location and narrowing your parameters from, for example, worldwide to the US—or even further to just California. If you select California, you’ll see search volume sorted by metro area. For example, in 2022 the term “hiking sandals” had the highest concentration of searches in the San Diego metro region. You can use this information to localize advertising and to improve the targeting of your content marketing efforts. For instance, you might consider publishing a blog post on the top hiking trails near San Diego to promote your walking sandals.
\nUse Google Trends to conduct keyword research for SEO by viewing related search topics. When you use Google Trends to explore a term, you can scroll down past the “interest over time” and “interest by region” data to a section of related search topics. Toggle between “rising” (highest increase in search frequency over a given period of time) and “top” (highest overall search frequency) for a clearer picture of each term’s performance.
\nIn 2022, rising related topics for “hiking sandals” in California included “ankle” and “backpack,” while some of the top related topics were “sandal” and “hiking boot.” If you sell hiking sandals, looking at topics can help you brainstorm what other products your customer may be looking for—such as hiking boots and backpacks. You can click on those topics to assess if they are worth pursuing. Exploring trends by topic can give you additional information about search interest that you may not have discovered otherwise.
\nRising related queries usually have a percentage next to them, indicating how Google search volume has grown. However, some queries and topics won’t show a percentage increase in search volume. Instead, you’ll see the word “breakout,” which is Google’s way of indicating that search volume for this term grew by over 5,000%. For a search term to experience that much short-term growth, it likely initially had very low search volume. These newly popular keywords can be an important part of your SEO strategy.
\nGoogle Trends’ “compare” feature can help you choose the perfect phrasing for your search term. For example, in the US in 2022, “walking sandals” got slightly more interest than “hiking sandals”—except in Montana, Idaho, Nevada, Utah, Colorado, New Mexico, and Arizona, where “hiking sandals” was the preferred term. This feature can help you decide which keywords to prioritize in your marketing efforts. A brand selling sandals might use the term “hiking sandals” in the Southwest and “walking sandals” elsewhere.
\nGoogle Trends gives ecommerce store owners the option to refine search volume data by type of search. Web search is the default, but you can also see trends in image search, news search, shopping search, and YouTube search. Benefits include seeing how the trends for shopping search and image search differ from web search. For example, popular web searches for “walking sandals” include the word “best,” while image and shopping searches are more likely to contain the words “for women.” If you want to rank for web search, consider compiling a list of the best walking shoes. If you want to make sure your product page ends up on image and shopping pages, know that searchers are looking for products that work for their body and gender identity.
\nOne handy feature of Google Trends is the ability to compare up to four different search terms at once. Once you’ve decided on a region and time period for your first search query, click “+ compare” in the light blue box to the right of your original search term to see how these two terms compare. You can add up to two more terms, which can be helpful when conducting competitor analysis. Compare your brand name to your three biggest competitors to better understand your niche and improve your marketing efforts.
\nYes, Google launched Trends in 2006 as a free tool for the general public.
\nGoogle trends data is accurate, but it doesn’t provide absolute search volume. Since Google performs billions of searches daily, including every single search in its data set would take a long time. So, Google Trends uses a sample of searches. Google notes that its Trends data “is not scientific and might not be a perfect mirror of search activity.” Some searches will report with a search volume of zero, but that may mean that the search volume was too low for Google to consider it significant; the actual volume may be higher than zero—but still low.
\nGoogle Trends data shows global search queries, so it’s a solid option for international data. Depending on the region, you can search for data by country, state, or metro area.
\nGoogle Trends determines search popularity by taking a random sample of daily searches for a particular query and then translating that sample into a number out of 100. The term with the highest search volume at a particular moment in time is the benchmark for 100, and every other query’s popularity is shown relative to the most popular search.
\nIf you see the number “100” next to a search term, that doesn’t mean it has an absolute Google search volume of 100. Since Google uses normalized values, a score of 100 means the term in question has the highest relative search volume.
\n\n
\n
\n
A new AI service for “parsing” music tracks.
\nThe Mikrotakt neural engine can split any track into vocals, instrumentals, bass, drums, and other audio tracks.
\nIn addition, you can upscale vocal tracks to clean up the voice and adjust the pitch. This feature is ideal for musicians and content makers.
\nThe new Chinese model DeepSeek-V3 becomes a competitor to ChatGPT:
\n– registration requires only your email and password
\n– the neural is quite fast: answers are generated in seconds
\n– Thinking mode, where AI turns into an academic on any topic
\n– the model can read diagrams and generate any texts
\n– files of different sizes can be uploaded
\n– the neuron is good at working with code
\n– absolutely free
\nHailuo AI from China can clone any voice without censorship in a few seconds. Its library includes more than 300 voices in different languages and intonations. The model also allows for full customization: you can change the tone, speed, and timbre and add sound effects.
\nThe Chinese have released a worthy competitor to ChatGPT.
\nThe Qwen2.5-Plus chatbot provides accurate answers, can read documents and images, and is completely free of charge.
\nKrea allows rotating models in its “Photoshop”
\nKrea developers have come up with an incredible feature for their neuro-Photoshop: you can drop any object and edit its position in 3D space.
\nThe Upscayl neuron has received a 16x upscale, so now it can save even the most hopeless photos. The download is free.
\nThe Wegic neural network has become even cooler.
\nNow websites are generated in seconds, and all your edits can be made with simple queries.
\nYou just throw in a promo and you have a perfectly(?) designed website.
\nA working AI meme generator.
\nThe Brainrot neuron follows trends, selects relevant images, and produces memes that are even funny to read. And all this is free.
\nGoogle has released a top free guide to AI agents.
\nIt contains everything: basic knowledge, tools, architecture, training methods, and a step-by-step recipe for creating agents on LangChain and LangGraph.
\nIt is a cool service for learning languages with an AI interlocutor.
\nThe Lingocat neuron imitates the native speaker, gives feedback, and has tasks to improve skills. And all this is free of charge.
\nThe free neural from the Chinese outperforms(?) ChatGPT.
\nA new model called R1 has been released that outperforms the best version of ChatGPT. R1 is twice as powerful as the previous version and it has literally everything you need: programming, math, rewriting, and everything else. It’s worth noting that if you look at the graph of how it “outperforms”, it doesn’t encourage you to switch from OpenAI to the Chinese neural.
\nUniversal AI photo editor.
\nGenerating, replacing, or deleting details, styling, changing the background, and upscaling – and this is not the whole list of functions of the new and free Dzine neural.
\nPrompt generator for ChatGPT
\nPromptEngine works according to the official recommendations of OpenAI. The service also supports other language models: Claude, Gemini, LLama, and Mistral, which can be selected from a list.
\nOpenAI President showed a feature for the o1 model.
\nAccording to Greg Brockman, the o1 model works a bit differently than other types of AI, and to achieve high performance, you need to follow a certain plan in writing promos:
\nthe goal, response format, warning, and context.
\n(The Anatomy of an o1 Prompt attached an example image)
\nChatGPT can now write first.
\nThe neuron will remind you of important things like a real assistant. For example, in the morning, it can provide a ready-made excuse for being late for work, and in the evening, a convincing explanation for a deadline shift.
\nSo far, only 10 regular tasks are available, but by the end of the week, all paid users will receive the new feature.
\nOpenAI offers free tokens for ChatGPT.
\nHowever, there is a caveat: in exchange, they ask for permission to use your promos to train models.
\nThe offer lasts until the end of February. Pro users can get up to 1 million tokens per day, and mini-version users can get up to 10 million!
\nTrump has canceled Biden’s decree on control over AI development.
\nThe document, signed in 2023, required developers to share test results with the government to reduce risks. However, Republicans insisted that this restricted freedom of speech and hindered progress. Now, AI development is unrestricted again.
\nChina will organize a competition between robots and humans
\nIn April, China will host the world’s first half marathon where people will compete with robots. The race will involve 12,000 runners and dozens of androids. Technology versus biology is a real race of the era.
\nAI tokens soar after the Stargate project announcement.
\nOn January 23, Trump announced a $500 billion investment from the private sector in the development of AI infrastructure in the United States. As part of this project, OpenAI, SoftBank, and Oracle will create a joint venture called Stargate. Immediately after this announcement, the AI and big data token market showed significant growth:
\n– AI16Z and AI Rig Complex (ARC) grew by 30% per day
\n– GRIFFAIN and ZEREBRO tokens doubled in price
\n– MetamonkeyAi (MMAI) showed an increase of 152.25%
\n– FLock.io (FLOCK) – by 57%
\nThe smartest o3-mini model will be free!
\nSam Altman said that this neural will be able to solve complex problems in programming, math, and data analysis – all for free.
\nFeatures of o3-mini:
\n– advanced analytical abilities
\n– accelerated data processing speed
\n– ease of use for everyone
\nThe release is planned for the near future.
\nOracle founder supports AI totalitarianism
\nBillionaire Larry Ellison stated that the total surveillance system with artificial intelligence based on cameras, drones, and police recorders will force citizens to “behave in the best way possible”.
\nOracle has recently entered into a partnership with OpenAI and Softbank. Digital dystopia is becoming a reality.
\nThe first Chinese base for robot training was opened in Shanghai
\nThey will learn to help around the house, play football, and assemble cars.
\nThe data obtained in the process will be shared with various companies.
\nCurrently, the center has more than 100 androids and plans to expand to a thousand by 2027.
\nChatGPT can now create any kind of application – a new Canvas feature has been released that runs the code right in the browser.
\n– There are no limits to ideas – we invent and ask AI to draw up a detailed project description.
\n– Copy and paste the request into the chat with the neuron, but add the “/canvas” command at the end.
\n– AI will produce a fully working application in React and HTML in a second – you can test it right away!
\n– There are no limits or restrictions – you can even clone YouTube in your browser.
\nThe feature is free.
\nTop 5 promos for working with any amount of information – the neural will squeeze out all the “water” from the source and give you only concise, verified facts:
\n![\"\"](\"/static/11ec55989bfb8fbe249559f786b70c9c/85b06/AI-NEWS-2.png)