![\"How](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image13_191ed84e-c442-4a75-a80a-7b594b572263.png?format=webp&v=1659561781\")
It might seem like just another standard link in the navigation menu, but an online store’s Contact Us page is often one of the most under-optimized locations on its entire site.
\nWhile you’ve probably put a lot of thought into making your homepage or landing page represent your brand and personality, other web pages tend to get a lot less love. This is a mistake. By making your Contact page more personable and more inviting, you’ll be giving customers who need to talk to you a better experience.
\nTrust is the most important currency ecommerce stores have. New visitors are more likely to purchase when they trust your brand, and existing customers are more likely to recommend you and make repeat purchases when they trust you.
\nBeing approachable and easy to talk to is a simple way of building trust with your website visitors. It’s easier to trust someone new who seems friendly right from the start. Brands are no different. When customers are reminded there’s a real person (or a team of people) powering your ecommerce store, they are much more likely to trust you compared to a faceless logo.
\nContact Us forms also help reassure customers there’s someone listening to complaints and feedback. Making it easy for customers to contact you if something goes wrong can save a sale (and a customer) who’s had a bad experience through a missing shipment or damaged product. Mistakes happen, and customers want to know you’ll be there to help when it does.
\nFinally, being available to answer questions can convert curious website visitors into customers. When a customer delays a purchase, it’s often because they have lingering questions or need to come to a decision on a final important detail. Unfortunately, that sometimes means they’ll decide to leave empty-handed. If you’re easy to contact, customers can get the answers they need quickly.
\nIf there are ways your customers can contact you other than email, it’s important to include them on the page as well. For example, if you have a business phone number, a physical location, or a Twitter account, list them here.
\nOther information you can convey to customers on your Contact page include:
\nInevitably, someone will land on your Contact Us page and not fill out the form to contact you. This is a great opportunity to invite them to do something else, such as sign up for your newsletter, check out your sale products or follow you on social media.
\nThe bottom of a Contact Us page is the perfect place for an inviting CTA (call to action).
\nYou’ll find that a lot of shoppers have similar questions. They might want to know how long delivery times are, what your shipping costs are, or whether they need any additional products to go with their initial purchase.
\nAdding an FAQs section to your Contact Us page can help customers self-serve and get their questions answered without having to wait for a response from your team.
\nIf the FAQ isn’t enough, shoppers might look for guides they can work through to find answers to their questions. Link out to your help center or support videos, or direct shoppers to specific blog posts that answer their questions.
\nWhen a shopper visits your Contact Us page, they are either trying to solve a problem or they’re partway through the sales cycle and need some clarification. Adding positive customer reviews to your Contact Us page will add a dose of social proof and reassure shoppers that they’ve made the right decision by buying from you.
\nCombining all the traits listed above into a beautiful on-brand Contact page can seem daunting. But it’s easier than you think. By using the Contact pages already included in their Shopify themes (or going even just a little out of the box), the stores below have transformed the simple Contact Us form into a valuable resource for their customers.
\nThe best thing about these pages is their uniqueness to each brand. It just shows that you can take the basic traits of a Contact Us page and make it something special for your store to better serve your customers.
\nThis Contact page manages to fit a lot of information into a simple, clean layout. KeySmart provides a ton of options for different contact methods depending on your question. It also sets clear expectations on response times (a very reasonable one-business-day turnaround on emails!).
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It’s just a simple form but ban.do does a great job of encouraging its customers to get in touch if there’s anything they need. The copy is very on brand—fun, light-hearted, and welcoming.
\n![\"Ban.do](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image15_86404667-7ceb-4bce-b7d0-78bd4af685e0.png?format=webp&v=1659561882\")
Kettle & Fire helps customers find the right team to contact (and potentially find an answer themselves along the way) by suggesting four topics on its Contact Us page. Customers can find their way to online documentation or contact information alongside a beautiful product image.
\n![\"Kettle](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image1_8a2de46f-9f8a-4437-a078-9e33fc1e9697.png?format=webp&v=1659562136\")
By embedding its Zendesk contact form and offering live chat directly on its Contact Us page, Tommy John makes it easy for customers to talk to the brand. There are also links and further information to make sure every visitor gets exactly what they need.
\n![\"Tommy](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image9_ac929076-c900-4a3b-aafe-90aeb19611fb.png?format=webp&v=1659562228\")
Skims offers shoppers a selection of ways to get in touch so they can choose their preferred method. Down the side of the page, it provides links to relevant information and FAQs.
\n![\"Skims](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image2_c9b19cb8-6d80-422e-b353-55e8dd4a0ffe.png?format=webp&v=1659562345\")
Holland Cooper keeps its Contact Us page simple with an illustrated guide to the different ways customers can reach support. It also offers a What’s Next section to keep shoppers on site.
\n![\"Holland](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image7_9e657a47-adde-4aa9-9d31-402fa118f660.png?format=webp&v=1659562469\")
Allbirds provides a text number and a phone number for customers. It also has an extensive FAQ and a robust help center.
\n![\"Allbirds](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image16_bff12910-42ec-4525-83cf-d13c6af7e9b0.png?format=webp&v=1659562204\")
Blender Bottle acknowledges that it gets a lot of similar questions and provides three options for customers to get them answered. If that doesn’t do the job, there are a number of different contact options and a form below.
\n![\"Blender](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image4_b91bfe76-c86a-4313-b02b-1cce547f8f6b.png?format=webp&v=1659562609\")
Magnolia Market splits its FAQ into categories to make it easier for shoppers to find what they’re looking for. Below that, there’s an illustrated guide to the different contact options.
\n![\"Magnolia](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image3_8121b125-fba5-4cf7-82e4-54c85104ba41.png?format=webp&v=1659562739\")
Sticking to these five tips will help you make the most of your contact page to convert prospects into customers, and unhappy customers into advocates.
\nIf no one can find your Contact Us page, there’s no point in having one. Being accessible means customers can navigate to your Contact page when they need to talk to you. There are two places that work really well: your main navigation bar and the footer at the bottom of every page.
\n![\"Example](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image12_4d58acdb-f3d6-4b0c-9c5a-bef93e2f066c.png?format=webp&v=1659562841\")
Once site visitors find your website’s Contact Us page, do they know if you welcome emails, phone calls, and feedback? Or does your contact page resemble a series of hurdles designed to keep trespassers out? It sounds obvious, but depending on what your page actually says, your customers might not follow through with contacting you.
\nAt the top of the default Shopify Contact page, it’s possible to add copy to provide additional information and help customers complete the form. Including a request for customers to let you know if they need anything makes your brand feel approachable. Here are a few examples you can adapt to suit your needs:
\nNot every Contact Us page serves the same purpose. Plus, you have other pages that serve different purposes, including a homepage and About Us page template. Deciding the potential audience of your Contact Us page helps determine what features or fields to include.
\nHere are a few common purposes for Contact Us pages:
\nGlossier does a great job of speaking to every type of visitor on its Contact Us page. Whether you’re a customer, a potential partner, or the media, it’s very clear how to get in touch with the displayed contact info.
\n![\"Glossier](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image5_1f183ac5-86c8-45b9-9d82-1bcbe366c4f7.png?format=webp&v=1659562989\")
1. In your Shopify admin dashboard, go to Online Store > Pages and click Add page.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image6_0fb44998-423b-43cc-a3c8-3d29cb998ebc.png?format=webp&v=1659563284\")
2. Add a title for your page, such as Contact Us or Get In Touch.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image8_8c3879d9-df41-4d88-becf-c454dab53fa2.png?format=webp&v=1659563359\")
3. Enter any text you want to show above the contact form in the Content box (you can leave it blank if you don’t want any text).
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image14_ca357e9e-7b8f-43ad-a2b9-dde8b759603e.png?format=webp&v=1659563443\")
4. In the Online store section, choose “Contact” from the theme template dropdown menu.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image10_9bb9c6b6-18db-4e40-bd62-f4d56236d42a.png?format=webp&v=1659563501\")
5. Click save.
\nShopify’s built-in simple contact form includes three fields: Name, Email, and Message. This might be enough for you if you’re just starting out because it easily captures enough information for you to respond to the customer and have a productive conversation.
\nIf you’d like to route contact requests to different departments or capture more information, you might want to customize your form fields.
\nFor example, if you use a help desk to keep track of your incoming customer requests, embedding their ticket form on your Contact page can automatically tag and route incoming emails to the right department.
\nYou have a few options available for customizing the Contact Us form. While the default Shopify form fields require some basic code editing to update fields, you can also embed the ticket forms from your help desk directly into a page, or use a Shopify App to design a more full-featured contact form. Here are a few of our favorite apps:
\nThese apps allow you to add as many fields as you’d like to your forms, so you can ask for order details and other information to respond to customers more effectively.
\nBut beware: make your forms too long and you end up creating a barrier for customers to contact you. No one wants to answer 20 potentially irrelevant questions before getting to talk to a human. Find a balance between asking for the information you need (like an email address) and making it easy for customers to get in touch.
\nYour customers are field-testing your overall shopping experience at every stage, and they surface problems and opportunities you might never encounter on your own.
\nA boring or confusing Contact page will only weigh you down, whereas a great page will put customers at ease and help them find solutions or provide better feedback when they have something to say. Making it easy for customers to get in touch is essential to building trust and learning how to create a better customer experience, which makes your Contact Us page one of your most valuable pages.
\nA Contact Us page is a dedicated page on a website where visitors can find out how to get in touch with the company.
\n","title":"What is a Contact Us page?"},{"body":"Having a Contact page makes it easy for shoppers to get in touch if they have a question or issue. This helps build trust and relationships with your customers and ensures they get their questions answered before buying from you.
\n","title":"Does my online store need a Contact Us page?"},{"body":"Many business Contact pages include one or more of the following elements: a contact form, an email address, a contact phone number, a live chat option, a text number, an FAQ, and links to a help center or guides. Local companies often include a map and a physical address.
\n","title":"What should be included on my Contact Us page?"},{"body":"Yes, you can use phrases like “get in touch” or “reach out to us.” You want to make sure the phrase is something customers understand, so we recommend keeping it simple.
\n","title":"Are there alternative phrases to “contact us” we can use?"},{"body":"\n
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A new AI service for “parsing” music tracks.
\nThe Mikrotakt neural engine can split any track into vocals, instrumentals, bass, drums, and other audio tracks.
\nIn addition, you can upscale vocal tracks to clean up the voice and adjust the pitch. This feature is ideal for musicians and content makers.
\nThe new Chinese model DeepSeek-V3 becomes a competitor to ChatGPT:
\n– registration requires only your email and password
\n– the neural is quite fast: answers are generated in seconds
\n– Thinking mode, where AI turns into an academic on any topic
\n– the model can read diagrams and generate any texts
\n– files of different sizes can be uploaded
\n– the neuron is good at working with code
\n– absolutely free
\nHailuo AI from China can clone any voice without censorship in a few seconds. Its library includes more than 300 voices in different languages and intonations. The model also allows for full customization: you can change the tone, speed, and timbre and add sound effects.
\nThe Chinese have released a worthy competitor to ChatGPT.
\nThe Qwen2.5-Plus chatbot provides accurate answers, can read documents and images, and is completely free of charge.
\nKrea allows rotating models in its “Photoshop”
\nKrea developers have come up with an incredible feature for their neuro-Photoshop: you can drop any object and edit its position in 3D space.
\nThe Upscayl neuron has received a 16x upscale, so now it can save even the most hopeless photos. The download is free.
\nThe Wegic neural network has become even cooler.
\nNow websites are generated in seconds, and all your edits can be made with simple queries.
\nYou just throw in a promo and you have a perfectly(?) designed website.
\nA working AI meme generator.
\nThe Brainrot neuron follows trends, selects relevant images, and produces memes that are even funny to read. And all this is free.
\nGoogle has released a top free guide to AI agents.
\nIt contains everything: basic knowledge, tools, architecture, training methods, and a step-by-step recipe for creating agents on LangChain and LangGraph.
\nIt is a cool service for learning languages with an AI interlocutor.
\nThe Lingocat neuron imitates the native speaker, gives feedback, and has tasks to improve skills. And all this is free of charge.
\nThe free neural from the Chinese outperforms(?) ChatGPT.
\nA new model called R1 has been released that outperforms the best version of ChatGPT. R1 is twice as powerful as the previous version and it has literally everything you need: programming, math, rewriting, and everything else. It’s worth noting that if you look at the graph of how it “outperforms”, it doesn’t encourage you to switch from OpenAI to the Chinese neural.
\nUniversal AI photo editor.
\nGenerating, replacing, or deleting details, styling, changing the background, and upscaling – and this is not the whole list of functions of the new and free Dzine neural.
\nPrompt generator for ChatGPT
\nPromptEngine works according to the official recommendations of OpenAI. The service also supports other language models: Claude, Gemini, LLama, and Mistral, which can be selected from a list.
\nOpenAI President showed a feature for the o1 model.
\nAccording to Greg Brockman, the o1 model works a bit differently than other types of AI, and to achieve high performance, you need to follow a certain plan in writing promos:
\nthe goal, response format, warning, and context.
\n(The Anatomy of an o1 Prompt attached an example image)
\nChatGPT can now write first.
\nThe neuron will remind you of important things like a real assistant. For example, in the morning, it can provide a ready-made excuse for being late for work, and in the evening, a convincing explanation for a deadline shift.
\nSo far, only 10 regular tasks are available, but by the end of the week, all paid users will receive the new feature.
\nOpenAI offers free tokens for ChatGPT.
\nHowever, there is a caveat: in exchange, they ask for permission to use your promos to train models.
\nThe offer lasts until the end of February. Pro users can get up to 1 million tokens per day, and mini-version users can get up to 10 million!
\nTrump has canceled Biden’s decree on control over AI development.
\nThe document, signed in 2023, required developers to share test results with the government to reduce risks. However, Republicans insisted that this restricted freedom of speech and hindered progress. Now, AI development is unrestricted again.
\nChina will organize a competition between robots and humans
\nIn April, China will host the world’s first half marathon where people will compete with robots. The race will involve 12,000 runners and dozens of androids. Technology versus biology is a real race of the era.
\nAI tokens soar after the Stargate project announcement.
\nOn January 23, Trump announced a $500 billion investment from the private sector in the development of AI infrastructure in the United States. As part of this project, OpenAI, SoftBank, and Oracle will create a joint venture called Stargate. Immediately after this announcement, the AI and big data token market showed significant growth:
\n– AI16Z and AI Rig Complex (ARC) grew by 30% per day
\n– GRIFFAIN and ZEREBRO tokens doubled in price
\n– MetamonkeyAi (MMAI) showed an increase of 152.25%
\n– FLock.io (FLOCK) – by 57%
\nThe smartest o3-mini model will be free!
\nSam Altman said that this neural will be able to solve complex problems in programming, math, and data analysis – all for free.
\nFeatures of o3-mini:
\n– advanced analytical abilities
\n– accelerated data processing speed
\n– ease of use for everyone
\nThe release is planned for the near future.
\nOracle founder supports AI totalitarianism
\nBillionaire Larry Ellison stated that the total surveillance system with artificial intelligence based on cameras, drones, and police recorders will force citizens to “behave in the best way possible”.
\nOracle has recently entered into a partnership with OpenAI and Softbank. Digital dystopia is becoming a reality.
\nThe first Chinese base for robot training was opened in Shanghai
\nThey will learn to help around the house, play football, and assemble cars.
\nThe data obtained in the process will be shared with various companies.
\nCurrently, the center has more than 100 androids and plans to expand to a thousand by 2027.
\nChatGPT can now create any kind of application – a new Canvas feature has been released that runs the code right in the browser.
\n– There are no limits to ideas – we invent and ask AI to draw up a detailed project description.
\n– Copy and paste the request into the chat with the neuron, but add the “/canvas” command at the end.
\n– AI will produce a fully working application in React and HTML in a second – you can test it right away!
\n– There are no limits or restrictions – you can even clone YouTube in your browser.
\nThe feature is free.
\nTop 5 promos for working with any amount of information – the neural will squeeze out all the “water” from the source and give you only concise, verified facts:
\n![\"\"](\"/static/f0c3865203f0eb84451f04f5379021f7/85b06/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png)
![\"\"](\"/static/11ec55989bfb8fbe249559f786b70c9c/85b06/AI-NEWS-2.png)