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You just started your ecommerce business and want to grow and get new customers. Spreading the word about your small business to a large audience, such as the approximately two billion people on Facebook every day, is a good place to start. On it, you can promote your company and Facebook’s services, and let potential customers know exactly where to find you.
\nBut first, you need to create a Facebook business page and use it to its best advantage.
\nTable of Contents
\nA Facebook business page is a public Facebook account that includes pertinent details about your business (hours, location, etc.) and allows you to market your business and interact with your followers on Facebook through posts, videos, images, and advertisements.
\nA Facebook business page allows your business to access Facebook’s advertising platform and Facebook Shops, where you can sell directly to customers without them having to leave the site or app. Facebook also offers the free Audience Insights tool, where you can get business page analytics to see impressions and shares on specific posts, as well as follower demographic information.
\nCreating a Facebook page for your business as part of a larger social media marketing strategy can expose your product or service to new audiences, and increase clicks to your website and visits to your online store.
\nHere is a step-by-step guide to setting up a new Facebook business page so you can start marketing, selling, or gathering data.
\nCreating a business page requires a personal Facebook account, so if you don’t have one of those, be sure to set one up first. Once you’re logged in to your personal account, navigate to the menu on the left side and click Pages then Create New Page.
\nA window will pop up asking you for some basic business information—your business name, your category or industry, and a brief bio. Input these and then click Create Page and your business profile will go live on Facebook.
\nThe next step is to add a profile photo and a cover photo or video to your Facebook business page. The profile picture is typically the logo for your business and will be cropped into a circle. The Facebook cover image, which acts as a header on your main page, must be at least 400 by 150 pixels. This could be a picture of your store or something playful and fun related to your business, such as a photo of your staff or a product in action. If you’re using a photo, be sure that any text on it is centered so it doesn’t get cut off.
\nFacebook also has the option to upload a video to the header that will play on a loop. Videos have to be between 20 and 90 seconds and a maximum of 1080 pixels in .mov or .mp4 format. Because it loops, be sure that the video has content that will make sense when repeated. Once you’ve uploaded your photos or video, click the Save button.
\nNear the top of your Facebook business page, click the Manage button, then navigate to the Set Your Page up for Success section. Here, Facebook asks you to fill in important details about your business, such as your website, address, business hours, and more.
\nYou can also take this opportunity to add action buttons to your page, which allow Facebook users to do things like message you through WhatsApp or Facebook Messenger, book an appointment, order from you, or visit your Facebook Shop.
\nOnce your page has been built, your photos uploaded, and your information filled in, it’s time to start populating your profile with content. Your first post should be an introduction of some kind welcoming followers to your page, explaining your business and the types of content you plan to post in the future.
\nBehind-the-scenes photos or videos of your business, product launches or other events, or links to longer written content on your website all can be engaging and perform well, depending on your business and audience. A florist, for example, might post a photo of the new bouquets they just assembled for the start of spring; a drone company might share footage captured using their drones.
\nCreating a page for your business is just the first step. Here are a few ways to create an engaging Facebook business page once it’s up and running.
\nThis might seem obvious, but make sure you have all the relevant and up-to-date information listed on your page. Nothing is more frustrating for followers than being unable to find a business address, website, or phone number for a business they want to contact.
\nYou can choose a custom username for your profile, which can help your page stand out in search results and make it easier for customers to type directly into their browser. To do so, click Settings and Privacy, then Settings in the drop down menu at the top right hand corner of the screen on your Facebook business page. In the username section, click Edit to choose a custom username for your profile.
\nReviews are a convenient way to get feedback from customers, as well as communicate to potential customers that you are a trusted and respected business. To enable reviews on your page, from your account menu, click the Settings button. From there, click on the Templates and Tabs section and toggle the Reviews option on.
\nTabs are like tabs in your website browser but within the Facebook page itself. They help your audience navigate your business page. To enable tabs, navigate to Template and Tabs and scroll to the list of current and available tabs. These include Offers, which you can use to highlight ongoing sales or promotions, as well as Events, which show what’s happening next at your business.
\nDemonstrate your business is healthy and thriving by consistently adding new content to your business page. Fresh posts keep your business relevant in their minds and keep followers returning to your business page since your posts will pop up in their feeds. They can also draw in potential customers, since the more content you post, the higher the chance that it gets shared widely to new audiences. New photos, explainer videos, promotion shoutouts, even memes and jokes can be great ways to engage people on your Facebook business page.
\nMeta Business Suite offers Facebook page insights, a free service that provides the performance analytics of your business page. From your business page profile, click the Insights tab to get to a professional dashboard that displays metrics like your page views and followers. Facebook Insights gives you the option to zoom in on specific posts to see how they’re performing in terms of views, likes, shares, and negative feedback such as users that opted to hide your post or unfollow your page.
\nInsights also allows you to discover when your followers are most active on Facebook to know when to schedule posts for maximum impact. Having this information can help shape your social media content strategy so you can drive more audience engagement.
\nYes. However, none of the information on your personal profile will ever be shared on your Facebook business page or vice versa unless you choose to do so.
\nNo. Once you create a Facebook business page through your personal account, there is no way to unlink the two except to delete one or the other.
\nBuilding a Facebook business page is free. However, if you want to utilize services such as launching Facebook Ads through your business page, that will cost money.
\nYes. In the Facebook page settings, click People, which will show you a list of your Facebook friends, then select the person you want to give access to. Next, click on Add Assets, and select the business page you’d like to grant them access to. Finally, click Save Changes.
\nYes, Facebook allows you to connect your Facebook business page to your Instagram account. Under settings, click on Instagram and select Connect Account, and then enter your Instagram handle.
\nhttps://www.shopify.com/blog/create-facebook-business-page
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A new AI service for “parsing” music tracks.
\nThe Mikrotakt neural engine can split any track into vocals, instrumentals, bass, drums, and other audio tracks.
\nIn addition, you can upscale vocal tracks to clean up the voice and adjust the pitch. This feature is ideal for musicians and content makers.
\nThe new Chinese model DeepSeek-V3 becomes a competitor to ChatGPT:
\n– registration requires only your email and password
\n– the neural is quite fast: answers are generated in seconds
\n– Thinking mode, where AI turns into an academic on any topic
\n– the model can read diagrams and generate any texts
\n– files of different sizes can be uploaded
\n– the neuron is good at working with code
\n– absolutely free
\nHailuo AI from China can clone any voice without censorship in a few seconds. Its library includes more than 300 voices in different languages and intonations. The model also allows for full customization: you can change the tone, speed, and timbre and add sound effects.
\nThe Chinese have released a worthy competitor to ChatGPT.
\nThe Qwen2.5-Plus chatbot provides accurate answers, can read documents and images, and is completely free of charge.
\nKrea allows rotating models in its “Photoshop”
\nKrea developers have come up with an incredible feature for their neuro-Photoshop: you can drop any object and edit its position in 3D space.
\nThe Upscayl neuron has received a 16x upscale, so now it can save even the most hopeless photos. The download is free.
\nThe Wegic neural network has become even cooler.
\nNow websites are generated in seconds, and all your edits can be made with simple queries.
\nYou just throw in a promo and you have a perfectly(?) designed website.
\nA working AI meme generator.
\nThe Brainrot neuron follows trends, selects relevant images, and produces memes that are even funny to read. And all this is free.
\nGoogle has released a top free guide to AI agents.
\nIt contains everything: basic knowledge, tools, architecture, training methods, and a step-by-step recipe for creating agents on LangChain and LangGraph.
\nIt is a cool service for learning languages with an AI interlocutor.
\nThe Lingocat neuron imitates the native speaker, gives feedback, and has tasks to improve skills. And all this is free of charge.
\nThe free neural from the Chinese outperforms(?) ChatGPT.
\nA new model called R1 has been released that outperforms the best version of ChatGPT. R1 is twice as powerful as the previous version and it has literally everything you need: programming, math, rewriting, and everything else. It’s worth noting that if you look at the graph of how it “outperforms”, it doesn’t encourage you to switch from OpenAI to the Chinese neural.
\nUniversal AI photo editor.
\nGenerating, replacing, or deleting details, styling, changing the background, and upscaling – and this is not the whole list of functions of the new and free Dzine neural.
\nPrompt generator for ChatGPT
\nPromptEngine works according to the official recommendations of OpenAI. The service also supports other language models: Claude, Gemini, LLama, and Mistral, which can be selected from a list.
\nOpenAI President showed a feature for the o1 model.
\nAccording to Greg Brockman, the o1 model works a bit differently than other types of AI, and to achieve high performance, you need to follow a certain plan in writing promos:
\nthe goal, response format, warning, and context.
\n(The Anatomy of an o1 Prompt attached an example image)
\nChatGPT can now write first.
\nThe neuron will remind you of important things like a real assistant. For example, in the morning, it can provide a ready-made excuse for being late for work, and in the evening, a convincing explanation for a deadline shift.
\nSo far, only 10 regular tasks are available, but by the end of the week, all paid users will receive the new feature.
\nOpenAI offers free tokens for ChatGPT.
\nHowever, there is a caveat: in exchange, they ask for permission to use your promos to train models.
\nThe offer lasts until the end of February. Pro users can get up to 1 million tokens per day, and mini-version users can get up to 10 million!
\nTrump has canceled Biden’s decree on control over AI development.
\nThe document, signed in 2023, required developers to share test results with the government to reduce risks. However, Republicans insisted that this restricted freedom of speech and hindered progress. Now, AI development is unrestricted again.
\nChina will organize a competition between robots and humans
\nIn April, China will host the world’s first half marathon where people will compete with robots. The race will involve 12,000 runners and dozens of androids. Technology versus biology is a real race of the era.
\nAI tokens soar after the Stargate project announcement.
\nOn January 23, Trump announced a $500 billion investment from the private sector in the development of AI infrastructure in the United States. As part of this project, OpenAI, SoftBank, and Oracle will create a joint venture called Stargate. Immediately after this announcement, the AI and big data token market showed significant growth:
\n– AI16Z and AI Rig Complex (ARC) grew by 30% per day
\n– GRIFFAIN and ZEREBRO tokens doubled in price
\n– MetamonkeyAi (MMAI) showed an increase of 152.25%
\n– FLock.io (FLOCK) – by 57%
\nThe smartest o3-mini model will be free!
\nSam Altman said that this neural will be able to solve complex problems in programming, math, and data analysis – all for free.
\nFeatures of o3-mini:
\n– advanced analytical abilities
\n– accelerated data processing speed
\n– ease of use for everyone
\nThe release is planned for the near future.
\nOracle founder supports AI totalitarianism
\nBillionaire Larry Ellison stated that the total surveillance system with artificial intelligence based on cameras, drones, and police recorders will force citizens to “behave in the best way possible”.
\nOracle has recently entered into a partnership with OpenAI and Softbank. Digital dystopia is becoming a reality.
\nThe first Chinese base for robot training was opened in Shanghai
\nThey will learn to help around the house, play football, and assemble cars.
\nThe data obtained in the process will be shared with various companies.
\nCurrently, the center has more than 100 androids and plans to expand to a thousand by 2027.
\nChatGPT can now create any kind of application – a new Canvas feature has been released that runs the code right in the browser.
\n– There are no limits to ideas – we invent and ask AI to draw up a detailed project description.
\n– Copy and paste the request into the chat with the neuron, but add the “/canvas” command at the end.
\n– AI will produce a fully working application in React and HTML in a second – you can test it right away!
\n– There are no limits or restrictions – you can even clone YouTube in your browser.
\nThe feature is free.
\nTop 5 promos for working with any amount of information – the neural will squeeze out all the “water” from the source and give you only concise, verified facts:
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