![\"How](\"https://cdn.shopify.com/s/files/1/0070/7032/files/Kula.png?format=webp&v=1684674752\")
Did you know the average person spends 147 minutes per day on social media?
\nWhether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to market your business on social media.
\nHere are 15 top ways to grow your following and earn more sales for your small business.
\nCreating a social media marketing plan helps to align, coordinate, and focus an organization’s marketing and communications teams. It also ensures everyone is working toward the same goals and resources are being used efficiently.
\nStart by identifying your campaign’s overall objectives and goals. Common business goals you can set include:
\nNext, figure out your target audience’s favorite social media platform. You can post content that’s tailored to each platform once you know where they are. If you know your audience is on TikTok, a short-form video strategy is critical to your social media success.
\nCheck out your competitors and see which channels they succeed on. Determine what formats are working best for them and what they’re missing from their social media strategy (which you can fill in!).
\nLearn more: How to Create a Social Media Marketing Strategy
\nIt’s easier to make content that resonates with your audience if you know who they are. The more you understand your audience’s needs and wants, the more likely you are to convert them into customers or clients.
\nTo find your audience on social, take a look at your current buyers and understand who they are. A few questions you’ll want to answer are:
\nThere are a few ways you can learn about your social media audience:
\nLearn more: Finding Your Ideal Customer: How To Define and Reach Your Target Audience
\nNow that you have all this insight about your audience, it’s time to choose your channels. Here are a few popular ones for ecommerce merchants.
\nInstagram’s visual focus is perfect for promoting products. Around 500 million Instagram users are on the app every day. Any brand would do well to share its products on this network.
\nThere are several ways to use Instagram to promote your store. You can share captivating images of your products, post a stop-motion video of one of your products in action, run a contest, or reach out to influential Instagram accounts and ask them to share your product.
\nMonthly active users: 1 billion
\nAudience profile: 18–34 year olds
\nLearn more: The Beginner’s Guide to Instagram Marketing
\nFacebook is a social networking website where people can post updates, photos, and messages, as well as interact with groups. You can create a Facebook page and share images and video content with fans. Facebook also lets you run ads, livestream, create short-form videos, and sell products.
\nMonthly active users: 2.98 billion
\nAudience profile: Men and women aged 18–44
\nLearn more: Facebook Marketing: 11-Step Guide for Your Business
\nTikTok users are highly engaged, spending an average of 46 minutes per day on the app. They’re also highly receptive to marketing messages, with saying they’ve made a purchase after seeing a product on TikTok. This makes TikTok an ideal platform for businesses looking to generate sales and drive conversions.
\nTikTok is all about creative, engaging content, so if that’s something you don’t have the time or resources to produce, TikTok may not be the right platform for you.
\nYou’ll also want to think long term when planning a TikTok strategy. TikTok isn’t a platform where you can just post a few videos and hope for the best. You need to produce frequent content and engage with your audience on a regular basis.
\nMonthly active users: 1.4 billion
\nAudience profile: Ages 18–34
\nLearn more: TikTok Marketing: Your Beginner’s Guide (+ Video)
\nPinterest is the place to be if you want to buy or sell products online. Eighty-three percent of weekly Pinterest users make purchases based on what they see from brands on the platform. Not surprisingly, many people use Pinterest to build wish lists. This makes it a great place to promote products—especially well-designed products that photograph well.
\nPlus, pins tend to stick around for a long time. It’s not uncommon for pins to get viewed for months after they’re posted. Optimize your pins by posting when more people are online, using the right keywords, and using captivating images. You can even run contests to extend your reach.
\nMonthly active users: 450 million
\nAudience profile: Largely female aged 18–34
\nLearn more: The Complete Pinterest Marketing Guide
\nLinkedIn is a great way to connect with other professionals and potential customers, especially for B2B marketing. By creating a company page and sharing relevant content, you can reach a wide audience of people who may be interested in your products or services. It’s also helpful for connecting with influencers in your industry.
\nMonthly active users: 875 million users; active user count unknown
\nAudience profile: Business professionals aged 25–34
\nYouTube has become one of the world’s largest search engines for finding fresh content. What’s more, YouTube videos can also rank in traditional search engines like Google. This presents a huge traffic opportunity.
\nYou don’t need to create a viral video to get results on YouTube. You can still promote your products with interesting or helpful videos. Many social media users may already be looking for your products or brand on YouTube. By creating a branded channel with your own videos, you can control the narrative.
\nMonthly active users: 2.68 billion
\nAudience profile: Mostly men aged 25–44
\nLearn more: Your Starter Guide to YouTube Marketing: Tips, Strategies, and Tools
\nSnapchat is a messaging app that allows people to send and receive photos and videos. These images and videos are called “snaps.” Snapchat also allows people to add text and drawings to their snaps.
\nYou can use Snapchat to market your business by creating snaps that promote your products. Many retailers use Snapchat to give customers a behind-the-scenes look at their brand. For example, you could create a snap that shows customers how your products are made.
\nDaily active users: 383 million
\nAudience profile: Ages 13–24
\nLearn more: What to Post on Snapchat: 21 Fun and Creative Ideas
\nYour social media bios are a great place to promote your website and branded hashtags. Most platforms allow for the inclusion of at least one URL, so make good use of it. Sustainable fashion brand Kūla sends Instagram users to its website, for example:
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Many brands link directly to their homepage, but you may have a dedicated landing page for social traffic or any current campaigns or promotions.
\nYou may also have a branded hashtag to promote your product or brand.
Branded hashtags help create a sense of community and connection among customers and followers. They can easily connect with each other and share their experiences within the hashtags thread.
\nSee how fast fashion retailer Fashion Nova uses the hashtag #NovaBabe to build community around its brand. Women regularly share their Instagram content with the branded hashtags, which enters them into a feed with more than 1.7 million posts. All this user-generated content is free, advertising Fashion Nova at zero cost.
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![\"fashion](\"https://cdn.shopify.com/s/files/1/0070/7032/files/fashion-nova_46877651-45d7-4965-b7c1-fadc6bbc769f.png?format=webp&v=1666893317\")
Shoppers can browse the different looks and see real people wearing the brand’s clothes, then continue on to Fashion Nova’s store to purchase.
\nCross promotion is a marketing technique you can use to promote your brand on different social media channels. It helps you reach a wider audience using less resources. For example, you can record a video on TikTok, publish it there, then repost the same video on Instagram and Twitter.
\nManifesto Mocktail & Coffee Bar, for example, repurposes its Instagram Reels on its TikTok channel:
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While most businesses don’t use Reddit ads, they can be quite effective. In fact, sometimes the least-used advertising networks are the most profitable, because the cost is lower and there’s more opportunity to stand out.
\nTry advertising on Reddit to promote your product. You can create a sponsored post in subreddits related to your business. Use it to talk about your product and offer a discount. The key is to make sure it blends in with the other posts in the subreddit.
\nFacebook ads are a form of social media advertising that lets you promote your business on Facebook and Instagram. You can target these ads to specific groups of people based on interests, demographics, and behaviors.
\nThe ads can appear in:
\nYou can run ads for many reasons, like growing your email list, building brand awareness, or creating hype for a new product launch, like the Pura Vida Bracelets ad below.
\n![\"pura](\"https://cdn.shopify.com/s/files/1/0070/7032/files/pura-vida-fb-ad_480x480.png?format=webp&v=1666893377\")
When creating your ads, remember to be authentic. Show real people using your products, test different ad types, and identify the metrics that matter most to your business. You’ll want to make sure all your ad elements tie in to your main advertising objectives.
\nLearn more: 8 Facebook Ad Templates for Building Campaigns
\nYou can take your social media marketing a step further by adding a Facebook and Instagram shop to your profile. This option makes it easier for people who discover your products on Facebook and Instagram to buy them.
\n![\"instagram](\"https://cdn.shopify.com/s/files/1/0070/7032/files/instagram-shop.png?format=webp&v=1666893407\")
If you have a Shopify store, add Facebook as a sales channel. You’ll be able to create your own Shop on your profiles where fans can learn about your products, look at pictures, and click the Buy button to make a purchase.
\n![\"shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-fb-channel.png?format=webp&v=1666893431\")
Shoppable posts are Instagram posts that include a product catalog and a Shop Now button. Retailers can use shoppable posts to showcase their products and make it easy for customers to purchase them.
\nFor example, a retailer could post a picture of a model wearing a new piece of clothing from their collection and include a product tag. Shoppers can then click the tag to be taken directly to the product page, where they can learn more about the product and make a purchase.
\n![\"taggable](\"https://cdn.shopify.com/s/files/1/0070/7032/files/tagged-products.png?format=webp&v=1666893479\")
Sustainable athletic apparel brand Girlfriend Collective leverages product tagging on Instagram to promote the products it sells on its Shopify site. Users can tap through to purchase the items they see in the photo.
\n![\"How](\"https://cdn.shopify.com/s/files/1/0070/7032/files/Girlfriend.png?format=webp&v=1684675654\")
Many businesses are already promoting themselves with livestreaming tools. Although you’ll no longer be an early adopter, fewer companies do short, live video well versus, say, posting tweets or Facebook updates.
\nThere are many ways you can use livestreaming to promote a product. In particular, you can use Facebook Live, Instagram Live, Twitch, or TikTok LIVE to offer a demo of your product, answer questions through a Q&A, and even take your customers behind the scenes to show them what’s special about the way you do things.
\n![\"instagram](\"https://cdn.shopify.com/s/files/1/0070/7032/files/ig-live_480x480.png?format=webp&v=1666893502\")
Contests are an easy and affordable way to get your brand in front of a lot of people. By giving away your product, you can make sure your contest gets in front of the right kind of people: potential customers.
\nHowever, many contests fail. There are a few key mistakes to avoid when running a contest to promote your business. Make sure the platform, the timing, the messaging, and the steps people have to take to enter your contest are well thought out.
\nRead more: How to Run an Instagram Giveaway: Ideas + Tips
\nResearch from Glossy and Launchmetrics found that micro-influencers (accounts with less than 100,000 followers) offer the most social media value. Coming out of the pandemic, people are looking for real connections when it comes to brands and products.
\nPartnering with influencers helps you tap into their follower base, whether they have 5,000 or five million followers. When a follower sees an account they follow promote your products, it’s more likely they’ll buy. It also creates a positive association with your brand.
\nExplore more influencer marketing examples from Shopify store owners:
\nIt’s hard to keep up with the pace of social media without social media management tools. These tools help automate posts, track engagement, and analyze data to help you better understand your audience and how to reach them.
\nSome top tools we recommend are:
\nAs a small business owner, you’re busy enough as it is. Using the above social media tools can help you find, engage, and convert your audience on various social platforms.
\nGetting publicity is a great way to reach new customers and help more people discover your brand. Mainstream journalists are inundated with press releases and pitches for stories. Improve your odds by targeting bloggers instead.
\nInstead of sending bloggers press releases, reach out with a personal email and ask if you can send them a sample. You can also direct message them on Instagram or TikTok to set up a partnership. Target bloggers in your industry, product-focused websites, and even social media influencers.
\nSocial media is a fast-paced environment, and what works today may not work tomorrow. By tracking performance on a regular basis, you can quickly adapt your social media marketing strategy to stay ahead of the curve.
\nAnalytics can provide valuable insights into the demographics of your customer base, which can be used to tailor future social media campaigns. For example, if you notice that a particular social media campaign is popular with a certain age group, you can target future campaigns specifically at that age group.
\nTools like Sprout Social can give you insight into how each social profile performs. For example, you can easily check how your Instagram Business Profiles are doing.
\n![\"How](\"https://cdn.shopify.com/s/files/1/0070/7032/files/sprout-social_dcb23e04-2e0c-40b1-9912-1cc54c35f1fa.png?format=webp&v=1666893539\")
Reaching a large number of potential customers through social media is very cost effective. To maximize the return on investment for social media marketing, it’s important to track which campaigns work best for reaching, engaging, and converting.
\nProducts don’t sell themselves. Fortunately, there are many ways to build your social media presence and make sales online. With the social media marketing tips above, you’ll be well on your way to creating high-quality content that converts—and growing your business.
\nhttps://www.shopify.com/blog/69319365-20-highly-effective-ways-to-promote-a-product
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A new AI service for “parsing” music tracks.
\nThe Mikrotakt neural engine can split any track into vocals, instrumentals, bass, drums, and other audio tracks.
\nIn addition, you can upscale vocal tracks to clean up the voice and adjust the pitch. This feature is ideal for musicians and content makers.
\nThe new Chinese model DeepSeek-V3 becomes a competitor to ChatGPT:
\n– registration requires only your email and password
\n– the neural is quite fast: answers are generated in seconds
\n– Thinking mode, where AI turns into an academic on any topic
\n– the model can read diagrams and generate any texts
\n– files of different sizes can be uploaded
\n– the neuron is good at working with code
\n– absolutely free
\nHailuo AI from China can clone any voice without censorship in a few seconds. Its library includes more than 300 voices in different languages and intonations. The model also allows for full customization: you can change the tone, speed, and timbre and add sound effects.
\nThe Chinese have released a worthy competitor to ChatGPT.
\nThe Qwen2.5-Plus chatbot provides accurate answers, can read documents and images, and is completely free of charge.
\nKrea allows rotating models in its “Photoshop”
\nKrea developers have come up with an incredible feature for their neuro-Photoshop: you can drop any object and edit its position in 3D space.
\nThe Upscayl neuron has received a 16x upscale, so now it can save even the most hopeless photos. The download is free.
\nThe Wegic neural network has become even cooler.
\nNow websites are generated in seconds, and all your edits can be made with simple queries.
\nYou just throw in a promo and you have a perfectly(?) designed website.
\nA working AI meme generator.
\nThe Brainrot neuron follows trends, selects relevant images, and produces memes that are even funny to read. And all this is free.
\nGoogle has released a top free guide to AI agents.
\nIt contains everything: basic knowledge, tools, architecture, training methods, and a step-by-step recipe for creating agents on LangChain and LangGraph.
\nIt is a cool service for learning languages with an AI interlocutor.
\nThe Lingocat neuron imitates the native speaker, gives feedback, and has tasks to improve skills. And all this is free of charge.
\nThe free neural from the Chinese outperforms(?) ChatGPT.
\nA new model called R1 has been released that outperforms the best version of ChatGPT. R1 is twice as powerful as the previous version and it has literally everything you need: programming, math, rewriting, and everything else. It’s worth noting that if you look at the graph of how it “outperforms”, it doesn’t encourage you to switch from OpenAI to the Chinese neural.
\nUniversal AI photo editor.
\nGenerating, replacing, or deleting details, styling, changing the background, and upscaling – and this is not the whole list of functions of the new and free Dzine neural.
\nPrompt generator for ChatGPT
\nPromptEngine works according to the official recommendations of OpenAI. The service also supports other language models: Claude, Gemini, LLama, and Mistral, which can be selected from a list.
\nOpenAI President showed a feature for the o1 model.
\nAccording to Greg Brockman, the o1 model works a bit differently than other types of AI, and to achieve high performance, you need to follow a certain plan in writing promos:
\nthe goal, response format, warning, and context.
\n(The Anatomy of an o1 Prompt attached an example image)
\nChatGPT can now write first.
\nThe neuron will remind you of important things like a real assistant. For example, in the morning, it can provide a ready-made excuse for being late for work, and in the evening, a convincing explanation for a deadline shift.
\nSo far, only 10 regular tasks are available, but by the end of the week, all paid users will receive the new feature.
\nOpenAI offers free tokens for ChatGPT.
\nHowever, there is a caveat: in exchange, they ask for permission to use your promos to train models.
\nThe offer lasts until the end of February. Pro users can get up to 1 million tokens per day, and mini-version users can get up to 10 million!
\nTrump has canceled Biden’s decree on control over AI development.
\nThe document, signed in 2023, required developers to share test results with the government to reduce risks. However, Republicans insisted that this restricted freedom of speech and hindered progress. Now, AI development is unrestricted again.
\nChina will organize a competition between robots and humans
\nIn April, China will host the world’s first half marathon where people will compete with robots. The race will involve 12,000 runners and dozens of androids. Technology versus biology is a real race of the era.
\nAI tokens soar after the Stargate project announcement.
\nOn January 23, Trump announced a $500 billion investment from the private sector in the development of AI infrastructure in the United States. As part of this project, OpenAI, SoftBank, and Oracle will create a joint venture called Stargate. Immediately after this announcement, the AI and big data token market showed significant growth:
\n– AI16Z and AI Rig Complex (ARC) grew by 30% per day
\n– GRIFFAIN and ZEREBRO tokens doubled in price
\n– MetamonkeyAi (MMAI) showed an increase of 152.25%
\n– FLock.io (FLOCK) – by 57%
\nThe smartest o3-mini model will be free!
\nSam Altman said that this neural will be able to solve complex problems in programming, math, and data analysis – all for free.
\nFeatures of o3-mini:
\n– advanced analytical abilities
\n– accelerated data processing speed
\n– ease of use for everyone
\nThe release is planned for the near future.
\nOracle founder supports AI totalitarianism
\nBillionaire Larry Ellison stated that the total surveillance system with artificial intelligence based on cameras, drones, and police recorders will force citizens to “behave in the best way possible”.
\nOracle has recently entered into a partnership with OpenAI and Softbank. Digital dystopia is becoming a reality.
\nThe first Chinese base for robot training was opened in Shanghai
\nThey will learn to help around the house, play football, and assemble cars.
\nThe data obtained in the process will be shared with various companies.
\nCurrently, the center has more than 100 androids and plans to expand to a thousand by 2027.
\nChatGPT can now create any kind of application – a new Canvas feature has been released that runs the code right in the browser.
\n– There are no limits to ideas – we invent and ask AI to draw up a detailed project description.
\n– Copy and paste the request into the chat with the neuron, but add the “/canvas” command at the end.
\n– AI will produce a fully working application in React and HTML in a second – you can test it right away!
\n– There are no limits or restrictions – you can even clone YouTube in your browser.
\nThe feature is free.
\nTop 5 promos for working with any amount of information – the neural will squeeze out all the “water” from the source and give you only concise, verified facts:
\n![\"\"](\"/static/f0c3865203f0eb84451f04f5379021f7/85b06/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png)
![\"\"](\"/static/11ec55989bfb8fbe249559f786b70c9c/85b06/AI-NEWS-2.png)