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","squaredImage":{"altText":"How To Turn TikTok Videos Into Big Sales","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#284898","images":{"fallback":{"src":"/static/e492e3af4e5aca2f4b1c3272f5e33a05/98549/Masters_MushStudios_01_2.webp","srcSet":"/static/e492e3af4e5aca2f4b1c3272f5e33a05/2b35b/Masters_MushStudios_01_2.webp 750w,\n/static/e492e3af4e5aca2f4b1c3272f5e33a05/98549/Masters_MushStudios_01_2.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.423828125}}}},"metaData":{"title":null,"description":"Discover the inspiring journey of Mush Studios, a rug-making business that skyrocketed to success through social media. 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After his rug-making videos went viral, Jacob transformed his hobby into a full blown business.</p>\n<p>Jacob and his team at Mush Studios are challenging conventional designs by creating playful rugs in fluid abstract shapes. The result? Standout décor statement pieces that are undeniably Mush designs. “We felt like we were missing this otherworldly, unconventional, not that serious, kind of aesthetic within rugs,” Jacob says. “People wanted something they had never seen before in terms of shape and texture.”</p>\n<p>Ahead, learn how Jacob created social media content that directly grew his business, and the strategy behind his long-term partnerships and unique collaborations with established retailers and brands.</p>\n<figure><img decoding=\"async\" class=\" lazyloaded\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/DSC02226-Edit_2.jpg?v=1682373878\" alt=\"The Dune Rug in color ecru above the Dune Rug in a dark purple color. \" data-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/DSC02226-Edit_2.jpg?v=1682373878\" /><figcaption>The Dune Rug comes in seven colors and four size options.<em>Mush Studios</em></figcaption></figure>\n<p><iframe loading=\"lazy\" src=\"https://player.simplecast.com/538e5c13-1cf3-4b9d-9179-09b3300c965d?dark=true\" width=\"100%\" height=\"200px\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" data-mce-fragment=\"1\"></iframe></p>\n<div><strong>Don&#8217;t miss an episode! Subscribe to Shopify Masters.</strong></div>\n<h2><strong>Diversifying content to become more than a “TikTok brand”</strong></h2>\n<p>Mush Studios’ TikTok videos racked up 23 million views in just 12 months. Jacob didn’t want the business’s success to be truncated, and knew the brand would have more opportunities to grow if they expanded past their TikTok virality. “We didn’t want to just be associated with TikTok, or known as a DIY fast fashion brand,” Jacob explains.</p>\n<p>To achieve that, the brand expanded its range of content on the platform. “We thought it would be the best idea to showcase how we were going to operate as a brand, what our day-to-day work life was like, and who we are as people,” Jacob says.</p>\n<p>As Mush Studios’ content on social media shifted, it attracted an audience that appreciated the product as much as the process—and the brand’s sales grew as a result.</p>\n<h2><strong>Developing strategic partnerships with other brands </strong></h2>\n<p>Since launching in 2020, Mush Studios has collaborated with luxury retailers and brands like SSENSE, MRKT, and Frankie’s Bikinis.</p>\n<figure><img decoding=\"async\" class=\" lazyloading\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/MRKT_NK_W1_2.jpg?v=1682374252\" alt=\"Four large custom Mush rugs laying on the floor of MRKT, a clothing store in Miami, Florida. \" data-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/MRKT_NK_W1_2.jpg?v=1682374252\" /><figcaption>Mush Studios worked with MRKT in Miami, Florida, to design custom rugs for the store. <em>Mush Studios</em></figcaption></figure>\n<p>“We’re big believers in manifestation, so early on we layed out who we wanted to collaborate with, what brands we wanted to work with, and what retailers we’d want to share our essence with,” says Jacob. His vision from the start included partnering with retailers and brands he had looked up to since childhood. When companies started to reach out to him, he was more than ready.</p>\n<p>These companies not only had to share similar design values, they had to believe in the longevity of Mush Studios and be willing to invest. “For any retailer [we work with], we have to make sure we’re aligned visually,” says Jacob. “Since we were such a young and new company, we had to know these retailers were going to fight for us by investing in our brand.”</p>\n<p>Through their love of interior design and fashion, Jacob and his co-founder, Franki Peroff, have found these unique collaborations to be one of their favorite parts of growing the brand. “Once you have a partnership, it’s important to keep it,” Jacob says. “There are always more projects to come, or they could tell someone else about you, so always show you’re invested back.”</p>\n<p>The co-founders have put every part of themselves into the business, and have seen the brand grow as a result of their authenticity and willingness to experiment and think outside the box when it comes to traditional design and content creation.</p>\n<p>Tune in to the full <em>Shopify Masters</em> episode to hear Jacob share how the team transitioned their viral success to sales, built partnerships with major brands, and scaled their production.</p>\n<p>https://www.shopify.com/blog/mush-studios-tik-tok-partnerships</p>\n"}]},"page_header":{"background":null,"backgroundOpacity":100,"color":null,"fieldGroupName":"page_header","title":"Convert TikTok to Sales","opacity":100,"position":"on","size":{"desktop":64,"tablet":null,"mobile":null},"spaces":{"top":null,"bottom":null,"leftright":null,"units":"em"}},"link":"/blog/how-to-turn-tiktok-videos-into-big-sales"},"allCategory":{"title":"Blog","link":"/blog"},"relatedPosts":{"subtitle":"You Will Be Interested","title":"Starting up starts here","posts":[{"id":"cG9zdDoxNjA3Nw==","title":"Shopify Updates 01/20/2025 – 01/27/2025","date":"30.01.2025","slug":"shopify-updates-01-20-2025-01-27-2025","categories":{"nodes":[{"id":"dGVybTox","name":"General Articles"}]},"levels":{"nodes":[]},"acfPost":{"fieldGroupName":"acfPost","excerpt":"Discover Shopify's latest updates! 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256w,\n/static/f0c3865203f0eb84451f04f5379021f7/bc282/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png 512w,\n/static/f0c3865203f0eb84451f04f5379021f7/f1720/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png 1024w,\n/static/f0c3865203f0eb84451f04f5379021f7/437a1/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png 1536w,\n/static/f0c3865203f0eb84451f04f5379021f7/88b03/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><img loading=\"eager\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"/static/f0c3865203f0eb84451f04f5379021f7/85b06/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png 256w,\n/static/f0c3865203f0eb84451f04f5379021f7/bc282/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png 512w,\n/static/f0c3865203f0eb84451f04f5379021f7/f1720/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png 1024w,\n/static/f0c3865203f0eb84451f04f5379021f7/437a1/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png 1536w,\n/static/f0c3865203f0eb84451f04f5379021f7/88b03/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png 1920w\" src=\"/static/f0c3865203f0eb84451f04f5379021f7/f1720/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"/></picture></noscript></span></p>\n<p>&nbsp;</p>\n<h3 style=\"text-align: center;\"><strong>Shopify Updates 01/20/2025 &#8211; 01/27/2025</strong></h3>\n<h4><span style=\"font-weight: 400;\"><strong>Collective retailers can show multiple shipping rates and transit times at checkout</strong>.<br />\nRetailers can now display multiple shipping rates with estimated shipping dates at checkout. By default, you can automatically retrieve all rates provided by vendors, or customize the number of rates and their descriptions according to the store&#8217;s general policy.</span></h4>\n<h4><span style=\"font-weight: 400;\"><strong>File picker is now available on the variant detail page in admin</strong>.<br />\nShopify has added a unified file picker to select images on the variant detail page in admin, allowing merchants to access all images in their store when managing product variants.</span></h4>\n<h4><span style=\"font-weight: 400;\"><strong>Flow: New actions for working with metaobjects.</strong><br />\nFlow has more tools for working with metaobjects in workflows. In addition to the recent Metaobject entry created trigger Flow now offers the Get metaobject entries and “Get metaobject entry” actions. These actions make it easier to store data in metaobjects and retrieve them for use in workflows. For example, a metaobject can be used to manage a fraud denial list, which is then queried from Flow and used for the next steps sending internal email alerts or canceling orders. The Get metaobject entries action retrieves the list of entries for a metaobject from your store. In addition to the usual query fields, such as display name or update date, metaobjects can be queried by value. The Get metaobject entries action retrieves one record per handle.</span></h4>\n"}]},"page_header":{"background":null,"backgroundOpacity":100,"color":null,"fieldGroupName":"page_header","title":"Shopify Updates 01/20/2025 - 01/27/2025","opacity":100,"position":"on","size":{"desktop":64,"tablet":48,"mobile":32},"spaces":{"top":null,"bottom":null,"leftright":null,"units":"em"}},"link":"/blog/shopify-updates-01-20-2025-01-27-2025"},{"id":"cG9zdDoxNjA2Mw==","title":"AI Innovations: Music Analysis, DeepSeek-V3, and More","date":"28.01.2025","slug":"ai-innovations-music-analysis-deepseek-v3-and-more","categories":{"nodes":[{"id":"dGVybTox","name":"General Articles"}]},"levels":{"nodes":[]},"acfPost":{"fieldGroupName":"acfPost","excerpt":"Discover the latest AI advancements, including Mikrotakt's ability to dissect music tracks into individual components and China's DeepSeek-V3, a powerful AI model rivaling ChatGPT. From innovative image editing tools like Krea and Dzine to advanced language learning with Lingocat, explore the cutting-edge technologies transforming various industries.","squaredImage":{"altText":"","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#080818","images":{"fallback":{"src":"/static/9c207ed3c32f480a4c3502b2d7c00448/ae1c8/AI-NEWS-1.png","srcSet":"/static/9c207ed3c32f480a4c3502b2d7c00448/f054e/AI-NEWS-1.png 750w,\n/static/9c207ed3c32f480a4c3502b2d7c00448/ae1c8/AI-NEWS-1.png 1080w","sizes":"100vw"},"sources":[{"srcSet":"/static/9c207ed3c32f480a4c3502b2d7c00448/4f03f/AI-NEWS-1.webp 750w,\n/static/9c207ed3c32f480a4c3502b2d7c00448/4f506/AI-NEWS-1.webp 1080w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":1}}}},"metaData":{"title":"AI Innovations: Mikrotakt, DeepSeek-V3, and More","description":"Explore the latest AI advancements in December 2024! 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style=\"position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;object-position:center;opacity:1;transition:opacity 500ms\"/></picture><noscript><picture><source srcset=\"/static/11ec55989bfb8fbe249559f786b70c9c/85b06/AI-NEWS-2.png 256w,\n/static/11ec55989bfb8fbe249559f786b70c9c/bc282/AI-NEWS-2.png 512w,\n/static/11ec55989bfb8fbe249559f786b70c9c/f1720/AI-NEWS-2.png 1024w,\n/static/11ec55989bfb8fbe249559f786b70c9c/37bb0/AI-NEWS-2.png 1456w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><img loading=\"eager\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"/static/11ec55989bfb8fbe249559f786b70c9c/85b06/AI-NEWS-2.png 256w,\n/static/11ec55989bfb8fbe249559f786b70c9c/bc282/AI-NEWS-2.png 512w,\n/static/11ec55989bfb8fbe249559f786b70c9c/f1720/AI-NEWS-2.png 1024w,\n/static/11ec55989bfb8fbe249559f786b70c9c/37bb0/AI-NEWS-2.png 1456w\" src=\"/static/11ec55989bfb8fbe249559f786b70c9c/f1720/AI-NEWS-2.png\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"/></picture></noscript></span></p>\n<p><strong>A new AI service for “parsing” music tracks.</strong></p>\n<p><span style=\"font-weight: 400;\">The Mikrotakt neural engine can split any track into vocals, instrumentals, bass, drums, and other audio tracks.</span></p>\n<p>In addition, you can upscale vocal tracks to clean up the voice and adjust the pitch. This feature is ideal for musicians and content makers.</p>\n<p><strong>The new Chinese model DeepSeek-V3 becomes a competitor to ChatGPT:</strong></p>\n<p><span style=\"font-weight: 400;\"> &#8211; registration requires only your email and password</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; the neural is quite fast: answers are generated in seconds</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; Thinking mode, where AI turns into an academic on any topic</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; the model can read diagrams and generate any texts</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; files of different sizes can be uploaded</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; the neuron is good at working with code</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; absolutely free</span></p>\n<p><strong>Hailuo AI from China</strong> can clone any voice without censorship in a few seconds. Its library includes more than 300 voices in different languages and intonations. The model also allows for full customization: you can change the tone, speed, and timbre and add sound effects.</p>\n<p><strong>The Chinese have released a worthy competitor to ChatGPT.</strong></p>\n<p><span style=\"font-weight: 400;\">The Qwen2.5-Plus chatbot provides accurate answers, can read documents and images, and is completely free of charge.</span></p>\n<p><span style=\"font-weight: 400;\"><strong>Krea</strong> allows rotating models in its “Photoshop”</span></p>\n<p><span style=\"font-weight: 400;\">Krea developers have come up with an incredible feature for their neuro-Photoshop: you can drop any object and edit its position in 3D space.</span></p>\n<p><span style=\"font-weight: 400;\"><strong>The Upscayl neuron</strong> has received a 16x upscale, so now it can save even the most hopeless photos. The download is free.</span></p>\n<p><span style=\"font-weight: 400;\"><strong>The Wegic neural</strong> network has become even cooler.</span></p>\n<p><span style=\"font-weight: 400;\">Now websites are generated in seconds, and all your edits can be made with simple queries.</span></p>\n<p><span style=\"font-weight: 400;\">You just throw in a promo and you have a perfectly(?) designed website.</span></p>\n<p><strong>A working AI meme generator.</strong></p>\n<p><span style=\"font-weight: 400;\">The Brainrot neuron follows trends, selects relevant images, and produces memes that are even funny to read. And all this is free.</span></p>\n<p><span style=\"font-weight: 400;\"><strong>Google has released a top free guide to AI agents</strong>.</span></p>\n<p><span style=\"font-weight: 400;\">It contains everything: basic knowledge, tools, architecture, training methods, and a step-by-step recipe for creating agents on LangChain and LangGraph.</span></p>\n<p><strong>It is a cool service for learning languages with an AI interlocutor.</strong></p>\n<p><span style=\"font-weight: 400;\">The Lingocat neuron imitates the native speaker, gives feedback, and has tasks to improve skills. And all this is free of charge.</span></p>\n<p><strong>The free neural from the Chinese outperforms(?) ChatGPT.</strong></p>\n<p><span style=\"font-weight: 400;\">A new model called R1 has been released that outperforms the best version of ChatGPT. R1 is twice as powerful as the previous version and it has literally everything you need: programming, math, rewriting, and everything else. It&#8217;s worth noting that if you look at the graph of how it “outperforms”, it doesn&#8217;t encourage you to switch from OpenAI to the Chinese neural.</span></p>\n<p><strong>Universal AI photo editor.</strong></p>\n<p><span style=\"font-weight: 400;\">Generating, replacing, or deleting details, styling, changing the background, and upscaling &#8211; and this is not the whole list of functions of the new and free Dzine neural.</span></p>\n<p><strong>Prompt generator for ChatGPT</strong></p>\n<p><span style=\"font-weight: 400;\">PromptEngine works according to the official recommendations of OpenAI. The service also supports other language models: Claude, Gemini, LLama, and Mistral, which can be selected from a list.</span></p>\n<p><strong>OpenAI President showed a feature for the o1 model.</strong></p>\n<p><span style=\"font-weight: 400;\">According to Greg Brockman, the o1 model works a bit differently than other types of AI, and to achieve high performance, you need to follow a certain plan in writing promos:</span></p>\n<p><span style=\"font-weight: 400;\"> the goal, response format, warning, and context.</span></p>\n<p><span style=\"font-weight: 400;\">(The Anatomy of an o1 Prompt attached an example image)</span></p>\n<p><strong>ChatGPT can now write first.</strong></p>\n<p><span style=\"font-weight: 400;\">The neuron will remind you of important things like a real assistant. For example, in the morning, it can provide a ready-made excuse for being late for work, and in the evening, a convincing explanation for a deadline shift.</span></p>\n<p><span style=\"font-weight: 400;\">So far, only 10 regular tasks are available, but by the end of the week, all paid users will receive the new feature.</span></p>\n<p><strong>OpenAI offers free tokens for ChatGPT.</strong></p>\n<p><span style=\"font-weight: 400;\">However, there is a caveat: in exchange, they ask for permission to use your promos to train models.</span></p>\n<p><span style=\"font-weight: 400;\">The offer lasts until the end of February. Pro users can get up to 1 million tokens per day, and mini-version users can get up to 10 million!</span></p>\n<p><strong>Trump has canceled Biden&#8217;s decree on control over AI development.</strong></p>\n<p><span style=\"font-weight: 400;\">The document, signed in 2023, required developers to share test results with the government to reduce risks. However, Republicans insisted that this restricted freedom of speech and hindered progress. Now, AI development is unrestricted again.</span></p>\n<p><strong>China will organize a competition between robots and humans</strong></p>\n<p><span style=\"font-weight: 400;\">In April, China will host the world&#8217;s first half marathon where people will compete with robots. The race will involve 12,000 runners and dozens of androids. Technology versus biology is a real race of the era.</span></p>\n<p><strong>AI tokens soar after the Stargate project announcement.</strong></p>\n<p><span style=\"font-weight: 400;\">On January 23, Trump announced a $500 billion investment from the private sector in the development of AI infrastructure in the United States. As part of this project, OpenAI, SoftBank, and Oracle will create a joint venture called Stargate. Immediately after this announcement, the AI and big data token market showed significant growth:</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; AI16Z and AI Rig Complex (ARC) grew by 30% per day</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; GRIFFAIN and ZEREBRO tokens doubled in price</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; MetamonkeyAi (MMAI) showed an increase of 152.25%</span></p>\n<p><span style=\"font-weight: 400;\">&#8211; FLock.io (FLOCK) &#8211; by 57%</span></p>\n<p><strong>The smartest o3-mini model will be free!</strong></p>\n<p><span style=\"font-weight: 400;\">Sam Altman said that this neural will be able to solve complex problems in programming, math, and data analysis &#8211; all for free.</span></p>\n<p><strong>Features of o3-mini:</strong></p>\n<p><span style=\"font-weight: 400;\"> &#8211; advanced analytical abilities</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; accelerated data processing speed</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; ease of use for everyone</span></p>\n<p><span style=\"font-weight: 400;\"> The release is planned for the near future.</span></p>\n<p><strong>Oracle founder supports AI totalitarianism</strong></p>\n<p><span style=\"font-weight: 400;\">Billionaire Larry Ellison stated that the total surveillance system with artificial intelligence based on cameras, drones, and police recorders will force citizens to “behave in the best way possible”.</span></p>\n<p><span style=\"font-weight: 400;\">Oracle has recently entered into a partnership with OpenAI and Softbank. Digital dystopia is becoming a reality.</span></p>\n<p><strong>The first Chinese base for robot training was opened in Shanghai</strong></p>\n<p><span style=\"font-weight: 400;\">They will learn to help around the house, play football, and assemble cars.</span></p>\n<p><span style=\"font-weight: 400;\">The data obtained in the process will be shared with various companies.</span></p>\n<p><span style=\"font-weight: 400;\">Currently, the center has more than 100 androids and plans to expand to a thousand by 2027.</span></p>\n<p><span style=\"font-weight: 400;\"><strong>ChatGPT can now create any kind of application</strong> &#8211; a new Canvas feature has been released that runs the code right in the browser.</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; There are no limits to ideas &#8211; we invent and ask AI to draw up a detailed project description.</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; Copy and paste the request into the chat with the neuron, but add the “/canvas” command at the end.</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; AI will produce a fully working application in React and HTML in a second &#8211; you can test it right away!</span></p>\n<p><span style=\"font-weight: 400;\"> &#8211; There are no limits or restrictions &#8211; you can even clone YouTube in your browser.</span></p>\n<p><span style=\"font-weight: 400;\">The feature is free.</span></p>\n<p><span style=\"font-weight: 400;\"><strong>Top 5 promos for working with any amount of information</strong> &#8211; the neural will squeeze out all the “water” from the source and give you only concise, verified facts:</span></p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Select the most important points from the text.<br />\n</span>What are the most important facts, data, or formulas related to (topic)? Help me create a memorization technique to remember them easily.</li>\n<li><span style=\"font-weight: 400;\">Analyze your mistakes. </span>I made a mistake while practicing (skill). Can you explain what went wrong and how I can avoid making the same mistake in the future?</li>\n<li><span style=\"font-weight: 400;\">Apply knowledge in practice.<br />\n</span>Use your knowledge of (topic) to solve a real-world problem. Explain your thought process and share your solution</li>\n<li><span style=\"font-weight: 400;\"> Clearly distinguish between concepts and data.<br />\n</span>Compare and contrast (concept 1) and (concept 2) to understand their similarities and differences better. Use examples to illustrate your points.</li>\n<li><span style=\"font-weight: 400;\"> Get only relevant data.<br />\n</span>Help me stay updated on the latest developments and trends in (topic). What are some trustworthy resources I can follow to stay informed?</li>\n</ol>\n"}]},"page_header":{"background":null,"backgroundOpacity":100,"color":null,"fieldGroupName":"page_header","title":"AI Innovations: Music Analysis, DeepSeek-V3, and More","opacity":100,"position":"on","size":{"desktop":64,"tablet":48,"mobile":32},"spaces":{"top":null,"bottom":null,"leftright":null,"units":"em"}},"link":"/blog/ai-innovations-music-analysis-deepseek-v3-and-more"}]}}},
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