![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/Add_a_market.png?format=webp&v=1685736098\")
Congratulations on activating Shopify Markets Pro! You’ve just taken a step toward global greatness. We understand that venturing into international markets can be daunting, but with Markets Pro in your corner, it’s now easier than ever before. To accelerate your journey to international selling success, we’ve put together a comprehensive checklist of best practices. Follow these top tips to maximize your success when selling internationally with Markets Pro.
\nStart optimizing your store
\nAll international orders must be fulfilled using a Markets Pro–generated shipping label from our partner carrier accounts. This is to ensure correct duties handling, as Markets Pro guarantees duties amounts, collects them on your behalf, and remits them to carriers and customs agencies. While you have to use Markets Pro labels on international orders (this does not apply to domestic orders), how you fulfill those orders is up to you. Here are your options:
\nMake sure your warehouse staff know how to retrieve labels in your admin.
\nShopify Markets Pro orders can be fulfilled through compatible fulfillment services. The list of compatible partners continues to grow and will be updated in help docs.
\nIf you or your 3PL require an integration, make sure to follow the integration steps and exclusively use Markets Pro labels for non-domestic orders.
\nAt activation, Markets Pro automatically creates an International market that includes all global regions you can sell to. This is to ensure you’re set up to sell everywhere from day one. To apply additional localization settings to specific regions, you can set up single country markets. For example, you can set up a single country market called “Canada,” while the long tail of countries (the dozens of countries from which you get less frequent sales), remain in the new International market that Markets Pro created for you.
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Go into your store’s analytics and take a look at where you’re getting organic traffic. To better convert this traffic into sales, make sure you’ve set up markets for these regions. You can do this by adding these countries to the International market or by creating one or more additional markets.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/Sessions_over_time.png?format=webp&v=1685736209\")
A subfolder is a localized extension to your URL that will optimize SEO in that country. Organic search volume grows by more than 10% on average when subfolders are enabled.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/Domains_and_launguages.png?format=webp&v=1685736436\")
While subfolders help with organic search exposure, be mindful not to create too many unique URLs. We recommend creating single-country markets with subfolders for countries or regions where you are specifically focusing on growth and/or have unique experiences or different content.
\nHaving unique subfolders based on the presence of a local currency or local language alone is not recommended; the experience should be differentiated based on unique content or structure of the site. For example, if you’re based in the US, and you sell to Canada (where there are two dominant languages, English and French) and you also sell in France (where the dominant language is French), you’re better off targeting Canadian French and France French on a single shop.com/fr subfolder. Only if you had different experiences between the two (for instance different pricing, images, or different product catalogs) would you want a unique country-language subfolder pair like shopxyz.com/fr-ca and shopxyz.com/fr-fr.
\nLearn more about subfolders and SEO strategy in the Help Center.
\nBoost traffic, improve your SEO, and build trust with audiences around the world by localizing the content on your Shopify store for different markets. On average, brands see a 13% increase in conversion rate when a storefront is translated into a buyer’s local language.
\nThe Translate & Adapt app is built by Shopify, specifically for Shopify. It lets you auto-translate up to two languages for free and manually add as many translations as you wish. The side-by-side editor makes it easy to compare and review your translations, and can also be used to adjust content between markets that speak the same language to ensure cultural, seasonal, and regional relevance.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/Translations.png?format=webp&v=1685736544\")
Download the app here.
\nSee more localization options here.
\nAt activation, Markets Pro will suggest what shipping rates to charge customers across different countries. You will have the option to select flat rates that are calculated based on your expected label costs on average, or dynamic rates that cover your label costs per order. You can also choose to opt out of those options and set shipping rates yourself. If you decide to set your own rates, consider your business goals:
\nIf your goal is to protect your margins, then you may decide to pass the entire cost of the label to the buyer using flat rates (to cover your average label cost) or dynamically calculated rates (to pass along the cost on a per order basis).
\nWe generally recommend the flat rate approach, as this provides the best buyer experience; customers know what they are going to be charged for shipping upfront and can factor that into their buying decision, rather than waiting until they get to checkout. Flat rates encourage buyers to increase cart size and boost average order value, with peace of mind that the shipping rate will not change.
\nIf you choose the flat rate strategy and sell a wide range of product sizes (e.g., 1 to 20 pounds), consider setting two flat rates to cover the increased cost for higher weight products (e.g., 1 to 8 pounds and 9 to 20 pounds).
\nLearn more about how to configure shipping rates here.
\nIf your goal is to increase global sales volume, then keeping shipping costs low could help boost conversion at checkout. Consider subsidizing the shipping rates (charging the buyer less for shipping than your label cost). You can do this by creating subsidized shipping flat rates and/or free shipping rates.
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\nA common practice is to subsidize label cost, keeping shipping rates low while increasing international product prices to offset the subsidy. This approach encourages higher checkout conversion and also protects margins. If you’re transitioning from offering standard shipping methods to express shipping, this approach is especially recommended.
Learn more about how to adjust product prices by market here.
\nUpdate your store’s shipping policies so customers know the new benefits of your online store. For example:
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/Page_market.png?format=webp&v=1685736671\")
Now that Markets Pro is handling the operational complexity and buyer experience for your global business, it’s up to you to grow brand awareness in these new markets. Start investing in marketing campaigns in your top secondary markets to build a customer base and drive international sales.
\nCreate region-specific campaigns: To optimize advertising in new regions, we recommend splitting your campaigns and localizing both their copy and imagery. If you use dynamic retargeting in Facebook, Google, or Pinterest, localize information like language, pricing and stock availability to the buyer’s regional preferences. There are many options when it comes to displaying the local currency and language with your social advertising and retargeting. Here are a few recommendations that work well with Shopify Markets:
\nCheck these guides to learn more about advertising on social media platforms:
\nMake sure to review the advertising policies on your chosen ad platform based on industry and region.
\nFind and partner with regional influencers: Regional influencers can help you drive traffic, convert new buyers, and sell your products in the new regions you’re expanding to. Connecting with the right influencers is easily done with Shopify Collabs, Shopify’s influencer marketing tool built right into your admin. Install Collabs in the app store, set up your brand profile, and get started recruiting creators by clicking on Recruit.
\nThere you’ll find a huge database of influencers you can search and filter by location, keywords, social platform, audience size, and more. Sending samples, incentivizing with affiliate commissions, tracking performance, and paying commission can all be done right from Shopify, and Collabs is also free to install with your Shopify plan.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/CKPd3N-Yzf4CEAE.png?format=webp&v=1685736814\")
Create first-purchase promotions for international customers: Check your current customer list to see if you have any customers who live in your new countries already (i.e., signed up to be on your email list, but haven’t made a purchase because you didn’t sell there at the time.) Save that segment, set up an exclusive discount that can only be used by that segment, and then send a Shopify Email to that segment promoting the discount and your new availability there.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/Email_55edc9f5-14dc-4279-84b2-e2074812a225.png?format=webp&v=1685736975\")
Add or update an instant answer in Shopify Inbox: Let international customers know your new shipping availability in the new countries by updating the automatic answers customers can find in your Shopify Inbox online store chat.
\nAdd Shopify Forms to your store to build your email list: When you’re promoting your store in a new market, you’re spending time and money getting people to your store, and it’s important to make the most of every visit you get. Shopify Forms is a free lead capture tool that lets you easily promote discounts or other benefits of being on your list, so even if someone isn’t ready to buy, you can email them and build a relationship.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/CJL_1bSI3vwCEAE_1.png?format=webp&v=1685737115\")
You can download the Shopify Forms app here.
\nShopify Forms works with Shopify Email’s double opt-in, and won’t trigger any marketing automations from Shopify until an email is confirmed. However, we don’t yet support multiple languages on a form, so localized stores can only show a form in one language for now.
\nWhile Markets Pro is GDPR compliant with the information it accesses through Shopify’s checkout, it does not imply compliance on behalf of the merchant or the data/cookies merchants have access to when a consumer visits their storefront.
\nMerchants should use explicit opt-ins in order to comply with UK and EU consumer privacy rules. Consider installing Shopify Privacy and Compliance to manage consent and data sharing, and build trust with your online store visitors.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/CPLhz6iCsf4CEAE.png?format=webp&v=1685737240\")
For more options, see third-party cookie tracking apps that block tracking or provide data/cookie management.
\nMarkets Pro payments are made four times per month, with “Flow Commerce”appearing as the depositor on your banking statement. You can find payout details in your admin by taking the following steps:.
\nThe breakdown of fees include taxes, duties, remitted VAT, shipping costs, and the Markets Pro processing fee. For accounting purposes, refer to the fee breakdown by clicking on each order.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/Payout.png?format=webp&v=1685737332\")
Only fulfilled orders with valid tracking numbers are eligible for payouts. Transactions will be shown as pending until the next payout is issued.
\nMore detailed information about payouts is available in the Help Center.
\nWe hope that this checklist of best practices will help you make the most of your experience with Markets Pro. Remember, expanding your business globally is a journey—one that can be accelerated with the right combination of steps.
\nFor more motivation to reach for global greatness, check out a merchant success story from WOLFpak— a brand that leveraged Markets Pro to grow cross-border revenue by 528%.
\nhttps://www.shopify.com/blog/markets-pro-optimization
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A new AI service for “parsing” music tracks.
\nThe Mikrotakt neural engine can split any track into vocals, instrumentals, bass, drums, and other audio tracks.
\nIn addition, you can upscale vocal tracks to clean up the voice and adjust the pitch. This feature is ideal for musicians and content makers.
\nThe new Chinese model DeepSeek-V3 becomes a competitor to ChatGPT:
\n– registration requires only your email and password
\n– the neural is quite fast: answers are generated in seconds
\n– Thinking mode, where AI turns into an academic on any topic
\n– the model can read diagrams and generate any texts
\n– files of different sizes can be uploaded
\n– the neuron is good at working with code
\n– absolutely free
\nHailuo AI from China can clone any voice without censorship in a few seconds. Its library includes more than 300 voices in different languages and intonations. The model also allows for full customization: you can change the tone, speed, and timbre and add sound effects.
\nThe Chinese have released a worthy competitor to ChatGPT.
\nThe Qwen2.5-Plus chatbot provides accurate answers, can read documents and images, and is completely free of charge.
\nKrea allows rotating models in its “Photoshop”
\nKrea developers have come up with an incredible feature for their neuro-Photoshop: you can drop any object and edit its position in 3D space.
\nThe Upscayl neuron has received a 16x upscale, so now it can save even the most hopeless photos. The download is free.
\nThe Wegic neural network has become even cooler.
\nNow websites are generated in seconds, and all your edits can be made with simple queries.
\nYou just throw in a promo and you have a perfectly(?) designed website.
\nA working AI meme generator.
\nThe Brainrot neuron follows trends, selects relevant images, and produces memes that are even funny to read. And all this is free.
\nGoogle has released a top free guide to AI agents.
\nIt contains everything: basic knowledge, tools, architecture, training methods, and a step-by-step recipe for creating agents on LangChain and LangGraph.
\nIt is a cool service for learning languages with an AI interlocutor.
\nThe Lingocat neuron imitates the native speaker, gives feedback, and has tasks to improve skills. And all this is free of charge.
\nThe free neural from the Chinese outperforms(?) ChatGPT.
\nA new model called R1 has been released that outperforms the best version of ChatGPT. R1 is twice as powerful as the previous version and it has literally everything you need: programming, math, rewriting, and everything else. It’s worth noting that if you look at the graph of how it “outperforms”, it doesn’t encourage you to switch from OpenAI to the Chinese neural.
\nUniversal AI photo editor.
\nGenerating, replacing, or deleting details, styling, changing the background, and upscaling – and this is not the whole list of functions of the new and free Dzine neural.
\nPrompt generator for ChatGPT
\nPromptEngine works according to the official recommendations of OpenAI. The service also supports other language models: Claude, Gemini, LLama, and Mistral, which can be selected from a list.
\nOpenAI President showed a feature for the o1 model.
\nAccording to Greg Brockman, the o1 model works a bit differently than other types of AI, and to achieve high performance, you need to follow a certain plan in writing promos:
\nthe goal, response format, warning, and context.
\n(The Anatomy of an o1 Prompt attached an example image)
\nChatGPT can now write first.
\nThe neuron will remind you of important things like a real assistant. For example, in the morning, it can provide a ready-made excuse for being late for work, and in the evening, a convincing explanation for a deadline shift.
\nSo far, only 10 regular tasks are available, but by the end of the week, all paid users will receive the new feature.
\nOpenAI offers free tokens for ChatGPT.
\nHowever, there is a caveat: in exchange, they ask for permission to use your promos to train models.
\nThe offer lasts until the end of February. Pro users can get up to 1 million tokens per day, and mini-version users can get up to 10 million!
\nTrump has canceled Biden’s decree on control over AI development.
\nThe document, signed in 2023, required developers to share test results with the government to reduce risks. However, Republicans insisted that this restricted freedom of speech and hindered progress. Now, AI development is unrestricted again.
\nChina will organize a competition between robots and humans
\nIn April, China will host the world’s first half marathon where people will compete with robots. The race will involve 12,000 runners and dozens of androids. Technology versus biology is a real race of the era.
\nAI tokens soar after the Stargate project announcement.
\nOn January 23, Trump announced a $500 billion investment from the private sector in the development of AI infrastructure in the United States. As part of this project, OpenAI, SoftBank, and Oracle will create a joint venture called Stargate. Immediately after this announcement, the AI and big data token market showed significant growth:
\n– AI16Z and AI Rig Complex (ARC) grew by 30% per day
\n– GRIFFAIN and ZEREBRO tokens doubled in price
\n– MetamonkeyAi (MMAI) showed an increase of 152.25%
\n– FLock.io (FLOCK) – by 57%
\nThe smartest o3-mini model will be free!
\nSam Altman said that this neural will be able to solve complex problems in programming, math, and data analysis – all for free.
\nFeatures of o3-mini:
\n– advanced analytical abilities
\n– accelerated data processing speed
\n– ease of use for everyone
\nThe release is planned for the near future.
\nOracle founder supports AI totalitarianism
\nBillionaire Larry Ellison stated that the total surveillance system with artificial intelligence based on cameras, drones, and police recorders will force citizens to “behave in the best way possible”.
\nOracle has recently entered into a partnership with OpenAI and Softbank. Digital dystopia is becoming a reality.
\nThe first Chinese base for robot training was opened in Shanghai
\nThey will learn to help around the house, play football, and assemble cars.
\nThe data obtained in the process will be shared with various companies.
\nCurrently, the center has more than 100 androids and plans to expand to a thousand by 2027.
\nChatGPT can now create any kind of application – a new Canvas feature has been released that runs the code right in the browser.
\n– There are no limits to ideas – we invent and ask AI to draw up a detailed project description.
\n– Copy and paste the request into the chat with the neuron, but add the “/canvas” command at the end.
\n– AI will produce a fully working application in React and HTML in a second – you can test it right away!
\n– There are no limits or restrictions – you can even clone YouTube in your browser.
\nThe feature is free.
\nTop 5 promos for working with any amount of information – the neural will squeeze out all the “water” from the source and give you only concise, verified facts:
\n![\"\"](\"/static/f0c3865203f0eb84451f04f5379021f7/85b06/A-weekly-inspirational-newsletter-1080-x-1080-px-1920-x-800-px-3.png)
![\"\"](\"/static/11ec55989bfb8fbe249559f786b70c9c/85b06/AI-NEWS-2.png)