![\"Example](\"https://cdn.shopify.com/s/files/1/0070/7032/files/ogham-shopify-email-example.jpg?v=1683558239\")
Email marketing is one of the most effective ways for businesses to build relationships with their customers, so it’s no surprise this element of digital marketing is high on many entrepreneurs’ to-do lists when starting out. But what tools do you need to make email a profitable part of your marketing strategy?
\nWhen you’re building on Shopify, Shopify Email is ready and waiting for you with all the essentials for email marketing in commerce.
\nTable of Contents
\nShopify Email is email marketing built for commerce, by Shopify. You can create, send, and manage your email marketing in the same system you use to run your business. Start with pre-made email templates, email automations you can set up with a few clicks, and your first 10,000 emails free every month—and scale easily with flexible designs, custom automations, and campaign management.
\nShopify Email has everything you need to start and scale your email marketing strategy:
\nCreate branded emails in minutes with Shopify Email
\nWith Shopify Email, you can easily create, send, automate, and track email campaigns all from your Shopify admin—no coding required.
\nDiscover Shopify Email
\nHere’s a selection of email marketing strategies from the experts who built these tools. Ensure you’re delivering the best experience for every one of your email subscribers, whether they’ve just signed up or have been a loyal customer for years.
\nTo make the most of every visit you get to your store, you’ll want to offer ways to connect that aren’t just making a purchase—lots of people aren’t ready to buy right away. That’s why it’s smart to always have a lead-capture form enabled.
\nIf you’re new to lead capture, here’s a quick explainer. Any time you see a sign-up form promising a discount on your next order in exchange for your email address, that’s lead capture. When you’re thinking about what to offer visitors in exchange for their email, here are some ideas:
\nShopify Forms is a free app to help you create engaging lead capture forms for your store with just a few clicks—no code or design expertise needed. It connects with your email marketing automations with no extra setup required, so once you get your form up and running, your email tools are immediately boosted.
\nWhen someone opens your email, you want them to know it was from you—and be crystal clear as to what they should do next, whether that’s visit your store or add that hot new product to their cart. Shopify Email gives you design flexibility without needing to touch a line of code, leaving your emails looking great on desktop and mobile.
\nHere are some pro tips from Shopify Email’s lead designer, Laura Forbes, that you might want to consider to make your emails stand out. Laura spends her days thinking about great email design while building these tools, so she knows her stuff.
\nWhen you add products to an email, Shopify pulls in the information directly from your product listing to save you time—but that might be too much detail for your chosen layout. You can hide the product description, title, and price, or edit down a too-long title to line up nicely in a grid.
\nShopify Email integrates with Burst, Shopify’s free stock image library, so you can add stock photos directly to your emails with a single click.
\nWhether you want to display products in a new way, share different value props for a single product, or highlight multiple promotions, consider alternating images and text to keep things interesting. You can use this section to highlight your store’s hours, introduce yourself to your subscribers, and sign off with an image of your signature at the end of an email.
\nSometimes it’s as much about what you don’t include as what you do. If you use a background color in your emails, try adding spacers using the same color between sections to create sections in your email.
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There’s plenty more you can do to create emails that get results in Shopify Email. Why not try using the multi-column layout to highlight your recent blog posts, create side-by-side CTAs, or even just do a two-column text layout? You can also include an express checkout section to add urgency for a hot new product, and send your subscribers right to the checkout page.
\nWhen you have only a few subscribers, it makes sense to email everyone on your list, but as you grow—especially once you have more than 100 subscribers—you’ll probably see higher open rates, click-through rates, and sales if you target your emails to a specific audience.
\nYou can create dozens of segments directly in Shopify using the customer data you already have, including what, when, and where people buy. Start with templated segments and then add filters as needed to make them your own, and email your customers with different offers. That might include giving your VIP customers early access to your annual sale, or sending a compelling discount offer to people who haven’t yet made their first purchase.
\nAutomating your email marketing is one of the most powerful things you can do for your business. Once your automations are set up, they’re going to work for you in the background and show up at exactly the right time for each customer.
\nHere are some ecommerce automations to start with, all of which you’ll find templates for in Shopify’s marketing automations:
\nYou can customize any of the templates available, or build your own flow to deliver the exact email you want, to the exact customer you want, at the time that’s right for everyone involved.
\nPro tip: To turn any template into an email series, include a new wait step and then add another marketing email.
\nSuccessful brands use Shopify every day to create polished marketing campaigns with email. Get inspired by these examples of marketing emails created using Shopify Email. And, borrow from their effective tactics for your own brand to turn email subscribers into customers.
\nFeature used: Express checkout buttons
\nWhy it works: Ogham reduces friction by letting customers purchase the featured product with one click from the email.
Feature used: Automations
\nWhy it works: Saltspring Kitchen Co. combined great storytelling content with a template that lets the brand shine.
![\"Example](\"https://cdn.shopify.com/s/files/1/0070/7032/files/saltspring-email-example.jpg?v=1683558273\")
Feature used: Automations
\nWhy it works: Sam James used automation features to pull discounts directly from Shopify into a marketing email.
![\"Example](\"https://cdn.shopify.com/s/files/1/0070/7032/files/sam-james-email-example.jpg?v=1683558289\")
Feature used: Automations
\nWhy it works: Wood Wood Toys used automation features to pull products directly from Shopify into a marketing email.
![\"Example](\"https://cdn.shopify.com/s/files/1/0070/7032/files/wood-toys-email-example.jpg?v=1683558307\")
Whether you’re just getting started and want to send your first email campaign, or you’re looking to set up more advanced marketing with automations and segmentation, Shopify Email was built for you and your business.
\nShopify Email is a powerful email marketing tool you can use directly in the Shopify admin to create, send, and track your email marketing. To find it, just search “Shopify Email” in the top bar of Shopify, select the app, and open it. Shopify Email will pull in your store’s brand colors to dozens of email templates, and you can quickly add products and discounts from your store to emails to drive more sales.
\nTo send an email marketing campaign in Shopify:
\nYes, you can automate email marketing in Shopify. Marketing automations are included on Shopify’s Basic plan and above, and you can use pre-built templates to automate key marketing moments like welcome emails, post-purchase upsells, abandoned carts, and more based on the data you have about your customers.
\nShopify offers two key ways to build your email marketing list. You can install Shopify Forms to create lead capture forms, like overlays on your store or standalone pages to capture customers’ email, name, phone number, and more. You can also use Shopify Inbox to build your list, since customers can opt into email marketing directly from the chat window.
\nhttps://www.shopify.com/blog/shopify-email
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A new AI service for “parsing” music tracks.
\nThe Mikrotakt neural engine can split any track into vocals, instrumentals, bass, drums, and other audio tracks.
\nIn addition, you can upscale vocal tracks to clean up the voice and adjust the pitch. This feature is ideal for musicians and content makers.
\nThe new Chinese model DeepSeek-V3 becomes a competitor to ChatGPT:
\n– registration requires only your email and password
\n– the neural is quite fast: answers are generated in seconds
\n– Thinking mode, where AI turns into an academic on any topic
\n– the model can read diagrams and generate any texts
\n– files of different sizes can be uploaded
\n– the neuron is good at working with code
\n– absolutely free
\nHailuo AI from China can clone any voice without censorship in a few seconds. Its library includes more than 300 voices in different languages and intonations. The model also allows for full customization: you can change the tone, speed, and timbre and add sound effects.
\nThe Chinese have released a worthy competitor to ChatGPT.
\nThe Qwen2.5-Plus chatbot provides accurate answers, can read documents and images, and is completely free of charge.
\nKrea allows rotating models in its “Photoshop”
\nKrea developers have come up with an incredible feature for their neuro-Photoshop: you can drop any object and edit its position in 3D space.
\nThe Upscayl neuron has received a 16x upscale, so now it can save even the most hopeless photos. The download is free.
\nThe Wegic neural network has become even cooler.
\nNow websites are generated in seconds, and all your edits can be made with simple queries.
\nYou just throw in a promo and you have a perfectly(?) designed website.
\nA working AI meme generator.
\nThe Brainrot neuron follows trends, selects relevant images, and produces memes that are even funny to read. And all this is free.
\nGoogle has released a top free guide to AI agents.
\nIt contains everything: basic knowledge, tools, architecture, training methods, and a step-by-step recipe for creating agents on LangChain and LangGraph.
\nIt is a cool service for learning languages with an AI interlocutor.
\nThe Lingocat neuron imitates the native speaker, gives feedback, and has tasks to improve skills. And all this is free of charge.
\nThe free neural from the Chinese outperforms(?) ChatGPT.
\nA new model called R1 has been released that outperforms the best version of ChatGPT. R1 is twice as powerful as the previous version and it has literally everything you need: programming, math, rewriting, and everything else. It’s worth noting that if you look at the graph of how it “outperforms”, it doesn’t encourage you to switch from OpenAI to the Chinese neural.
\nUniversal AI photo editor.
\nGenerating, replacing, or deleting details, styling, changing the background, and upscaling – and this is not the whole list of functions of the new and free Dzine neural.
\nPrompt generator for ChatGPT
\nPromptEngine works according to the official recommendations of OpenAI. The service also supports other language models: Claude, Gemini, LLama, and Mistral, which can be selected from a list.
\nOpenAI President showed a feature for the o1 model.
\nAccording to Greg Brockman, the o1 model works a bit differently than other types of AI, and to achieve high performance, you need to follow a certain plan in writing promos:
\nthe goal, response format, warning, and context.
\n(The Anatomy of an o1 Prompt attached an example image)
\nChatGPT can now write first.
\nThe neuron will remind you of important things like a real assistant. For example, in the morning, it can provide a ready-made excuse for being late for work, and in the evening, a convincing explanation for a deadline shift.
\nSo far, only 10 regular tasks are available, but by the end of the week, all paid users will receive the new feature.
\nOpenAI offers free tokens for ChatGPT.
\nHowever, there is a caveat: in exchange, they ask for permission to use your promos to train models.
\nThe offer lasts until the end of February. Pro users can get up to 1 million tokens per day, and mini-version users can get up to 10 million!
\nTrump has canceled Biden’s decree on control over AI development.
\nThe document, signed in 2023, required developers to share test results with the government to reduce risks. However, Republicans insisted that this restricted freedom of speech and hindered progress. Now, AI development is unrestricted again.
\nChina will organize a competition between robots and humans
\nIn April, China will host the world’s first half marathon where people will compete with robots. The race will involve 12,000 runners and dozens of androids. Technology versus biology is a real race of the era.
\nAI tokens soar after the Stargate project announcement.
\nOn January 23, Trump announced a $500 billion investment from the private sector in the development of AI infrastructure in the United States. As part of this project, OpenAI, SoftBank, and Oracle will create a joint venture called Stargate. Immediately after this announcement, the AI and big data token market showed significant growth:
\n– AI16Z and AI Rig Complex (ARC) grew by 30% per day
\n– GRIFFAIN and ZEREBRO tokens doubled in price
\n– MetamonkeyAi (MMAI) showed an increase of 152.25%
\n– FLock.io (FLOCK) – by 57%
\nThe smartest o3-mini model will be free!
\nSam Altman said that this neural will be able to solve complex problems in programming, math, and data analysis – all for free.
\nFeatures of o3-mini:
\n– advanced analytical abilities
\n– accelerated data processing speed
\n– ease of use for everyone
\nThe release is planned for the near future.
\nOracle founder supports AI totalitarianism
\nBillionaire Larry Ellison stated that the total surveillance system with artificial intelligence based on cameras, drones, and police recorders will force citizens to “behave in the best way possible”.
\nOracle has recently entered into a partnership with OpenAI and Softbank. Digital dystopia is becoming a reality.
\nThe first Chinese base for robot training was opened in Shanghai
\nThey will learn to help around the house, play football, and assemble cars.
\nThe data obtained in the process will be shared with various companies.
\nCurrently, the center has more than 100 androids and plans to expand to a thousand by 2027.
\nChatGPT can now create any kind of application – a new Canvas feature has been released that runs the code right in the browser.
\n– There are no limits to ideas – we invent and ask AI to draw up a detailed project description.
\n– Copy and paste the request into the chat with the neuron, but add the “/canvas” command at the end.
\n– AI will produce a fully working application in React and HTML in a second – you can test it right away!
\n– There are no limits or restrictions – you can even clone YouTube in your browser.
\nThe feature is free.
\nTop 5 promos for working with any amount of information – the neural will squeeze out all the “water” from the source and give you only concise, verified facts:
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