The state of play today is unprecedented due to the ever-changing technological, societal and behavioral norms of this generation.Access to diverse narratives, robust tools, and research have empirically proven the power and importance of play.

In our lives, we have seen an evolutionary cadance that began with sport-performance, scaled through digital technology or “quantified self,” and a returned to balance and humanness through the practice of mindfulness.We now have arrived at the final stage of this evolution; an intrinsic desire to return to play.

Involvement in play stimulates a child’s drive for exploration and discovery. This motivates the child to gain mastery over their environment, promoting focus and concentration. It also enables the child to engage in the flexible and higher-level thinking processes deemed essential for the 21st century learner. These include inquiry processes of problem solving, analyzing, evaluating, applying knowledge and creativity.

We believe that these core attributes significantly contribute to the “spirit of persistence and strength” that is highly regarded as a sought after soft-skill in early childhood education.

FROM THE GROUND UP

No detail spared. From the sidewall traction ridges, to the dual density midsole technology, every aspect of the TMBLR v1 is designed to work in sync with kids’ movements and built to take on multiple surfaces. Inspired by nature’s armour, gear up to take on any mission.

PLAY IS GOOD FOR THE SOUL

Our products are designed for play, to aid movement rather than restrict it. We believe in the power of play. Play has the ability to help kids grow their confidence and their imagination. Give them the right tools and there’s no limit to what they can do.

The onus is now on us to manifest our collective innovations ethically, responsibly, intentionally, and with great amounts of integrity and joy.

When oneself creates with joy, he/she redefines what it means to be a child in the context of the digital age; thus, unleashing the unbound, fearless potential of the creative youth.

Harshal Sisodia — Super Heroic’s CMO and Co-Founder — happened to be facing his own life-changing health issues around the same time.

A massive heart attack during his tenure as Nike’s Global Digital Brand Director forced Sisodia to take leave from work and reevaluate the direction his life and career were heading in.

As Sisodia contemplated his next steps, he recognized that the consequences of serious illnesses and health scares were two-fold in situations such as his. The thought of having almost left his son behind was devastating; equally jarring was the thought that younger generations simply weren’t being given the tools or the opportunity to take control of their own health.

Sisodia’s heart attack and newfound perspective catalyzed a radical shift in his attitude and goals, and he knew he had to address this deficiency in society once he was back on his feet.

In a serendipitous turn of events, Sisodia received a life-changing call from Mayden during which he was invited to be a part of Super Heroic and join the mission. Sisodia felt that fate had led him to this moment; he accepted Mayden’s invitation and never looked back.