Refine Your Storefront with Allure
More About Allure Theme
Introducing Allure — a refined, versatile, and fashion-forward Shopify Theme. Built on over a decade of experience in designing top-tier Shopify Themes, Storefronts, and Apps, Allure embodies our dedication to thoughtful design and ecommerce performance. This elegant, high-performing, mobile-first theme blends aesthetics with strategy—engineered to elevate user experience, increase average order value, and boost conversions through smart upselling and cross-selling features. Allure isn’t just a theme—it’s a complete solution, crafted through deep industry research, real user insights, and rigorous A/B testing to help your brand stand out and succeed.
Documentation
Our in-depth Allure Theme documentation covers every section and page, offering clear guidance for both merchants and developers. It’s packed with helpful details to ensure you can unlock the full potential of Allure’s powerful features and customization tools.
Accessibility (ADA Compliant)
Allure has been thoughtfully built with accessibility in mind, creating an inclusive shopping experience for users of all abilities. By adhering to A11y standards (Levels A and AA), the theme not only improves usability but also helps protect your business by aligning with legal accessibility requirements.
Feature Highlights
Allure empowers you to customize every detail of your storefront with ease—no coding required. Built for flexibility, the theme offers dynamic layouts, refined design controls, and powerful features that adapt to your brand’s needs. We continually enhance Allure with updates inspired by e-commerce trends and real merchant feedback. It's clean code, intuitive structure, and built-in sales tools reduce your dependence on third-party apps, helping you save time, cut costs, and grow with confidence. Plus, you’ll always have expert support by your side.
Smart Features Designed
to Drive Sales!
Engaging Product Showcases
Allure offers refined, customizable product displays that draw the eye and spark interaction. With elegant hover animations, image zoom, and versatile layout options, your products are presented in a way that feels both immersive and polished. These thoughtful visual elements keep customers engaged longer – helping to increase conversions and drive more sales.
Built to Grow with You
From emerging brands to established retailers, Allure adjusts effortlessly to your business’s scale. Its flexible structure and powerful capabilities support seamless growth – whether you’re managing a focused product line or a high-traffic, multi-category store. No matter your size, Allure delivers the performance and adaptability your store needs to thrive.
Optimized for Speed
Allure is built for fast performance, ensuring your store loads quickly on every device. A swift browsing experience not only keeps your customers engaged but also supports better SEO and lower bounce rates. With Allure, you deliver a seamless shopping journey that helps guide visitors smoothly toward purchase.
Designed for Mobile Excellence
Allure’s mobile-first approach guarantees your store looks stunning and operates flawlessly on smartphones and tablets. Its responsive design offers effortless navigation, quick checkout, and fast loading times – capturing the expanding mobile shopper audience and boosting both sales and customer loyalty.
Benefits
Seamless Responsive Design
Allure ensures your store looks flawless and functions perfectly across all devices—desktop, tablet, and mobile – for a consistently excellent shopping experience.
Extensive Layout Customization
With a broad array of flexible layout options, Allure empowers you to craft a distinctive, intuitive storefront tailored to your brand’s personality.
SEO-Friendly Structure
Designed with SEO best practices, Allure helps elevate your search rankings, attracting more organic visitors and increasing your store’s online visibility.
Exceptional Customer Support
Our expert support team is ready to guide you at every step – from installation to daily operations – making your experience smooth and hassle-free.
Fully Customizable Sections
Allure features numerous editable sections, giving you the creative freedom to build a storefront that truly reflects your brand’s identity and business goals.
Risk-Free Trial Period
Explore Allure with confidence through our unlimited free trial, allowing you to test every feature and ensure it’s the right match for your store.
Continuous Improvements & Updates
Keep your store cutting-edge with regular updates that introduce new features, enhancements, and Shopify compatibility improvements.
Optimized for Speed
Allure is fine-tuned for fast loading times, providing shoppers with a smooth, enjoyable browsing experience that helps lower bounce rates and increase satisfaction.
Standard sections
Marketing & conversion
Blogs
Customizable contact form
FAQ page & Section
Product labels
Promo banners
Promo popups
Promo tiles
Quick view & Quick buy
Recommended products
Stock counter
Store Locator
Promo timers
Ticker
Gift card
Merchandising
Animation
Color swatches
High-resolution images
Image galleries
Image rollover
Image zoom
Shop the look
Product options
Product tabs
Product videos
Shipping/delivery information
Size guide
Slideshow
Product discovery
Breadcrumbs
Collection page navigation
Enhanced search
Mega menu
Drop down menu
Product filtering and sorting
Recommended products
Sticky header
Cart & checkout
Cart notes
In-store pickups
Quick buy
Cart notification
Slide-out cart
Cart page
For developers
Custom events
With exposed events and a standalone file for custom scripts, you can start adding functionality to the theme without editing any unfamiliar JavaScript files.
Custom Liquid
The Custom Liquid Section lets you add a custom drag-and-drop section using Liquid code directly in the theme editor on any page.
Editable JS
Allure comes with the original classic build file if you need to make edits to the theme JavaScript.
App Extension Compatible
Theme app extensions allow merchants to easily add dynamic elements to their themes without having to interact with Liquid templates or code.
Documentation