Latest Articles: Stay Informed
How To Turn TikTok Videos Into Big Sales
Jacob Winter picked up a new hobby during the pandemic. He discovered he was good at making tufted rugs—and people loved watching him create his designs on TikTok. After his rug-making videos went viral, Jacob transformed his hobby into a full blown business.
Pilgrim Saves Time Using Shopify to Streamline Order Fulfillment
Pilgrim got its start 40 years ago, with one woman who had a passion for jewelry. In 1983, designer Annemette Markvad turned her creativity into a collection of handmade jewelry that she sold at music festivals throughout Europe
Wolfpak Grows From Lone Wolf to a Pack of Many Thanks to Shopify
WOLFpak is a functional backpack brand that empowers people to not only carry their gear, but also share their stories. WOLFpak CEO Michael Henderson was inspired to create the company during a challenging time in his life.
How To Build a Martech Stack for Your Business
A tech stack is the set of technology tools used to run your business. For instance, if you run a bakery that accepts credit card payments, your payment processor is part of your tech stack.
10 Branding Tools for Your Business and Why You Need Them
It’s a familiar problem in ecommerce: Your online store lets you reach potential clients all over the world, but the lack of a physical location keeps you from interfacing with customers directly. How do you catch the attention of and connect with your audience?
Social Selling: Tips and Strategies for Success
Social selling uses trust built through personal connections to sell products or services. The industry has pivoted to the digital realm, and most social selling now relies on social media platforms to create that trusting, organic connection with potential customers.