If you’re thinking of starting an ecommerce business, don’t let the macroeconomics of it scare you. Despite falling valuations of public and private companies, it’s still possible to raise money from venture capital firms. Jon Sakoda is a founder of Decibel Partners, a venture capital firm specializing in infrastructure software, and he’s worked in the industry for more than 15 years. Ahead, hear Jon’s insights about starting a company—and getting it funded—in 2023.

Affiliate marketing is a great way to generate some additional income. You can become an affiliate marketer and recommend other brands, or you can start an affiliate program to start promoting your own existing brand. This complete guide will walk you through how to become an affiliate marketer who promotes other brands. We’ll go over how to start making money in affiliate marketing, online marketing tips to help you succeed, and tricks to help you earn more money.

Despite only launching internationally in 2017, TikTok has become the authority on what’s hot in culture, politics, fashion, and beyond. TikTok is a force, growing rapidly year over year, and is expected to reach two billion users by 2024. The short form video app has attracted a sizable Gen Z user base, and for entrepreneurs, that’s a lot of marketing potential. If you want to leverage TikTok’s massive user base in building your audience, here’s a look at the strategies of some of the social media platform’s top creators and marketers. Get tips on how to make money on TikTok, from fan merch sales to paid subscriptions.

Today, beauty influencers are everywhere, sharing secret hacks and their latest go-to products. But in 2010, Luxy Hair was one of the first companies to use its YouTube channel as a platform for organically growing its brand.

Many video creators, whether professional YouTubers or brands on YouTube, regard the YouTube algorithm as a complete mystery—a higher power that rules over their view counts, completely outside of their control.

Imagine you could focus more of your efforts on product design and innovation, beautifying your brand, or streamlining operations instead of finding customers and worrying about sales.