Latest Articles: Stay Informed
Social Media Customer Service: Strategy, Tools, and Examples (2023)
Long wait times, grating hold music, and huge phone bills are a thing of the past. These days, consumers expect brands to provide support on their favorite social platforms.
What Is Dropshipping and How Does It Work? (2023)
If you’ve thought about starting an ecommerce store, you’ve heard of dropshipping. It’s a streamlined approach to order fulfillment where you don’t own or ship any inventory.
Gain is the new Top Shopify Theme.
Bringing to your attention a beautiful, fully customizable, and modern premium Shopify Theme. Our company has been developing Theme, Storefront, and Shopify apps for over 10 years. We put all of our knowledge, research, and innovation from the eCommerce world into this beautiful, fast, mobile-first Theme and named it Gain. It's not just a name, it's what our Theme Gain was created for. We've incorporated all the research into it from the psychology of user behavior, focused specifically on increasing average check value, increasing conversion rates, cross-selling, and up-selling, and conducted hundreds of A and B tests to achieve the best results.
User Journey Maps: What They Are and How To Make Them
A user journey is a path taken by someone (a customer) moving toward a goal, such as purchasing your product or getting product support. Along the way, the customer discovers your brand, enters your website, decides to buy (or not), completes the transaction, and comes back for support.
Brand Partnerships With Influencers: Benefits and Ways To Partner
Many ecommerce businesses start out with little to spend on marketing. That’s why they’re increasingly turning to an influencer marketing strategy. Brand partnerships for influencers is an affordable, effective, and precise way for ecommerce businesses to grow their brand.
What Is Media Buying? Overview and How It Works
Think of every ad you’ve seen today. Where were they? Depending on your day’s activities, you might have spotted advertising on billboards, broadcast television, social media channels, websites, physical newspapers, search results, or any number of media outlets. Now, consider the fact that each of those ads represents a transaction between a company (the advertiser) and an ad vendor (such as a platform, media outlet, or advertising agency).