An omnichannel approach to selling can help your brand reach more customers in more places. If you already run a Shopify store, layering on a marketplace like eBay can improve customer acquisition and drive sales. That’s because you’re showing up in search results where your target customer is already hanging out.

Ecommerce gives business owners the opportunity to find new customers in other markets and scale more quickly. That can be crucial for businesses that don’t start in large markets. Take Riley. It’s a clean period products company that was founded in Ireland, a country with a population of just over seven million.

From TikTok to Instagram Stories and Reels to YouTube, video has undeniably become an essential tool for marketing your business. In fact, in an independent study performed by Wyzowl, 91% of businesses said they’re incorporating video marketing into their strategy in 2023.

At every point in the life cycle of a product, humans have a choice. Each choice can contribute to the massive effort to conserve resources, protect the environment, and slow down the impact of consumerism. Or, it can lead the product on a one-way trip to the island of plastic.

What we now call members of the creator economy, we also call artists and entrepreneurs. Roman gladiators earned money for endorsing olive oils and wines that promised (presumably) that gladiator glow, and Leonardo da Vinci reportedly earned the contemporary equivalent of several million dollars a year for art sales and commissions.

A clear snapshot of your business’s financial performance can help you secure funding, obtain loans, and, for so many reasons, reduce headaches. For that, your balance sheet is crucial. After all, scrambling through piles of receipts or scrolling for emails is stressful with a deadline looming or an auditor watching over you. You don’t want to miss an opportunity for an acquisition, investment, or loan because your financial records are unorganized or unbalanced.