A business strategy is a blueprint for building your company. And a clear strategy helps businesses achieve their goals, collaborate efficiently, and stay on message. In this article, we’ll walk you through the ideal outline for a business strategy, as well as examples to guide you as you craft your own.

Jacob Winter picked up a new hobby during the pandemic. He discovered he was good at making tufted rugs—and people loved watching him create his designs on TikTok. After his rug-making videos went viral, Jacob transformed his hobby into a full blown business.

Pilgrim got its start 40 years ago, with one woman who had a passion for jewelry. In 1983, designer Annemette Markvad turned her creativity into a collection of handmade jewelry that she sold at music festivals throughout Europe

WOLFpak is a functional backpack brand that empowers people to not only carry their gear, but also share their stories. WOLFpak CEO Michael Henderson was inspired to create the company during a challenging time in his life.

A tech stack is the set of technology tools used to run your business. For instance, if you run a bakery that accepts credit card payments, your payment processor is part of your tech stack.

It’s a familiar problem in ecommerce: Your online store lets you reach potential clients all over the world, but the lack of a physical location keeps you from interfacing with customers directly. How do you catch the attention of and connect with your audience?