Understanding and analyzing data and key metrics for your online store can be challenging, especially when there are no industry standards or comparative data available. If your store's conversion rate is 4%, is that good? How does it compare to other stores in the same industry? Should you invest in improving your conversion rate?

It’s a common bookkeeping problem for small-business owners: You review your monthly bank statements and check them against a handwritten log of sales and expenses. The log and bank statements don’t always match, however. Sometimes the bank says you have more money than your records show, sometimes less.

Google Chrome is the most widely used web browser in the world—by a mile. Chances are, you’re using the Chrome browser to work on your business or personal life. But are you taking advantage of the best Google Chrome extensions to help you operate smarter?

Payments are a key part of the shopping experience, no matter where and what you’re selling—but they’re especially important online, where trust and security are top of mind.

An omnichannel approach to selling can help your brand reach more customers in more places. If you already run a Shopify store, layering on a marketplace like eBay can improve customer acquisition and drive sales. That’s because you’re showing up in search results where your target customer is already hanging out.

Ecommerce gives business owners the opportunity to find new customers in other markets and scale more quickly. That can be crucial for businesses that don’t start in large markets. Take Riley. It’s a clean period products company that was founded in Ireland, a country with a population of just over seven million.