When you think of the word “pitch,” you may think of the TV show Shark Tank. There’s a carpet, a line of potential investors, and glaring lights as someone presents their idea in 90 seconds. However, pitching goes beyond seeking funding for your business—it also applies to communicating with potential customers, partners, and team members.

While wellness has achieved buzz-level status, fueled by an estimated $1.5 trillion global market, it’s by no means a new concept. Upon its formation in 1948, the World Health Organization defined “health” to include mental and social wellness—not merely the physical.

Influencer marketing is a proven tactic to help companies reach new audiences, build brand awareness, and increase trust. If done right, an influencer marketing strategy can be one of the best ways to grow your business.

Anaita Sakar and Vik Davé came home one day to find their kids playing in piles of plastic wrapping material left over from their business. They were disgusted. “It made me feel sick,” Anaita says. “I knew we had to do something differently.”. The couple couldn’t find any sustainable alternatives, so they experimented with their home compost bin and different materials. The result? One hundred percent home-compostable shipping packages and a new brand, Hero Packaging. Anaita and Vik’s idea has been such a hit that just last year the company received more than $1 million in investment funding, and served their 50,000th customer.

Did you know the average person spends 147 minutes per day on social media? Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to market your business on social media.

To succeed in ecommerce, you need three things: high-demand products to sell, the skills to market them, and the drive to succeed. You already have a winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s why we update this list every year to help you find trending products online.