Credibility is important in marketing. It’s better to have someone else vouch for you than preach credibility yourself. Backlinks that point from one site to another are ranking factors in many search engine algorithms. These backlinks act as a vote of confidence: another website owner is stating your page offers value and that your domain has authority on the article topic. Knowing how to get backlinks is an important part of search engine optimization (SEO), as it helps your website rank higher in search engine results pages (SERP) and delivers a steady stream of traffic. Realistically, there are likely hundreds—if not millions—of sites very similar to yours. How do search engines choose which to show on the first page?

Ruby Friel always knew she wanted to start her own shop. Her entrepreneurial journey began as a teenager working as a florist for small business owners and began to take shape as a product designer, where she traveled the world to research trends, and drew inspiration from small boutiques and stores she found. But it wasn't until 2020, when a friend offered her an affordable space above their business in Stockport, UK that she decided to take the leap. In March 2020, with all £3,000 of her personal savings, Ruby opened Still Life Story, one week before the first UK lockdown.