Photography doesn’t have to be a mere hobby. Professional photographers are needed in fields such as journalism, real estate marketing, and travel reporting. If you have a passion for photography and an appetite to start your own business, it’s worth exploring how to merge the two.

We all need help sometimes. In your daily life, you may hire a dog walker, employ the services of a house cleaner, or have a tutor come help your child out with their math homework. All these services could be considered outsourcing. Paying for professional help frees up your time to focus on tasks better suited to your skill set. It’s much the same when it comes to marketing: Outsourcing is a way to access new talent, reduce costs, and save time.

Shoppers often rely on unadulterated opinions of former customers to judge whether or not they want to make a purchase. This makes online reviews a key factor in people’s purchasing journey—and it’s why there are so many review websites where customers go to share their experiences with both local businesses and national brands.

As the world’s most popular search engine, Google has access to decades of information on what users are looking for online—and that information is accessible via the Google Trends tool. Researchers have used Google Trends search data for everything from predicting the stock market to monitoring the spread of disease. Read on to learn how you can put this powerful free tool to work for your business.

When you think of the word “pitch,” you may think of the TV show Shark Tank. There’s a carpet, a line of potential investors, and glaring lights as someone presents their idea in 90 seconds. However, pitching goes beyond seeking funding for your business—it also applies to communicating with potential customers, partners, and team members.

While wellness has achieved buzz-level status, fueled by an estimated $1.5 trillion global market, it’s by no means a new concept. Upon its formation in 1948, the World Health Organization defined “health” to include mental and social wellness—not merely the physical.