Influencer marketing is a proven tactic to help companies reach new audiences, build brand awareness, and increase trust. If done right, an influencer marketing strategy can be one of the best ways to grow your business.

Anaita Sakar and Vik Davé came home one day to find their kids playing in piles of plastic wrapping material left over from their business. They were disgusted. “It made me feel sick,” Anaita says. “I knew we had to do something differently.”. The couple couldn’t find any sustainable alternatives, so they experimented with their home compost bin and different materials. The result? One hundred percent home-compostable shipping packages and a new brand, Hero Packaging. Anaita and Vik’s idea has been such a hit that just last year the company received more than $1 million in investment funding, and served their 50,000th customer.

Did you know the average person spends 147 minutes per day on social media? Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to market your business on social media.

To succeed in ecommerce, you need three things: high-demand products to sell, the skills to market them, and the drive to succeed. You already have a winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s why we update this list every year to help you find trending products online.

Allbirds co-founders Joey Zwillinger and Tim Brown decided to leap into the shoe business while on a walk together in Marin Hills. They were surrounded by nature and sweeping views of the Pacific, just across the bridge from San Francisco, a city known for innovation. Combining natural materials and tech was their ticket to building a sustainable shoe company. Allbirds exploded onto the scene in 2016 with a novel wool sneaker that sold more than a million pairs in its first two years. From its soles to its new resale platform, Allbirds has pushed sustainability forward on every front.

Learning how to start a dropshipping business, like any type of venture, isn’t easy. Nevertheless, it’s a great first step into the world of entrepreneurship. You can sell to customers without holding any inventory. You don’t need to pay for products upfront. And if you’re serious about your new venture, you can build a sustainable source of income in the long run.