Learning how to start a dropshipping business, like any type of venture, isn’t easy. Nevertheless, it’s a great first step into the world of entrepreneurship. You can sell to customers without holding any inventory. You don’t need to pay for products upfront. And if you’re serious about your new venture, you can build a sustainable source of income in the long run.

The fashion industry has more than a few dirty secrets. According to a UN report, producing a single pair of jeans requires 2,000 gallons of water, and a garbage-truck-sized pile of textile waste is hitting landfills every second. Fast fashion—trendy clothing produced cheaply—is a major culprit, often contributing not only to environmental damage but also to terrible labor practices. With consumers waking up to these sobering stats, many are now demanding brands do better—and they’re making those demands with their dollars. Consumers now seek out brands with clear sustainability missions and make purchase decisions accordingly. For clothing brands, sustainable practices are no longer a nice-to-have. Ahead, meet 26 sustainable clothing brands taking responsibility through fair labor practices, using sustainable materials, and minimizing impact to meet customer expectations.

Ruby Friel always knew she wanted to start her own shop. Her entrepreneurial journey began as a teenager working as a florist for small business owners and began to take shape as a product designer, where she traveled the world to research trends, and drew inspiration from small boutiques and stores she found. But it wasn't until 2020, when a friend offered her an affordable space above their business in Stockport, UK that she decided to take the leap. In March 2020, with all £3,000 of her personal savings, Ruby opened Still Life Story, one week before the first UK lockdown.

Credibility is important in marketing. It’s better to have someone else vouch for you than preach credibility yourself. Backlinks that point from one site to another are ranking factors in many search engine algorithms. These backlinks act as a vote of confidence: another website owner is stating your page offers value and that your domain has authority on the article topic. Knowing how to get backlinks is an important part of search engine optimization (SEO), as it helps your website rank higher in search engine results pages (SERP) and delivers a steady stream of traffic. Realistically, there are likely hundreds—if not millions—of sites very similar to yours. How do search engines choose which to show on the first page?

Email marketing continues to drive incredible results for businesses across the spectrum. It’s no wonder, then, that the email marketing software space continues to become more competitive by the day. As a business owner, your email list is one of your most powerful assets. An email list gives you a direct line to your customers as well as the opportunity to supercharge your marketing automation efforts. While SEO and social media have their place, email marketing tools make it so you’re not at the mercy of any one platform or update. Given the amazing benefits of this marketing tactic, there’s no shortage of email marketing platforms to choose from. But which one is right for your brand’s needs? In this guide, we’ll cover the best email marketing software, from simple tools with free plans to complex apps with advanced features.