Despite only launching internationally in 2017, TikTok has become the authority on what’s hot in culture, politics, fashion, and beyond. TikTok is a force, growing rapidly year over year, and is expected to reach two billion users by 2024. The short form video app has attracted a sizable Gen Z user base, and for entrepreneurs, that’s a lot of marketing potential. If you want to leverage TikTok’s massive user base in building your audience, here’s a look at the strategies of some of the social media platform’s top creators and marketers. Get tips on how to make money on TikTok, from fan merch sales to paid subscriptions.

Today, beauty influencers are everywhere, sharing secret hacks and their latest go-to products. But in 2010, Luxy Hair was one of the first companies to use its YouTube channel as a platform for organically growing its brand.

Many video creators, whether professional YouTubers or brands on YouTube, regard the YouTube algorithm as a complete mystery—a higher power that rules over their view counts, completely outside of their control.

Imagine you could focus more of your efforts on product design and innovation, beautifying your brand, or streamlining operations instead of finding customers and worrying about sales.

Creating a TikTok strategy for a brand takes legwork. Aside from figuring out the best type of content to post, you’ll also need to find the best time to post on TikTok to maximize engagement. Luckily, data can help make sense of this, so you can reach the right audience at the right time. Below, learn the best times to post for each day of the week. We’ll also walk through how to analyze your own TikTok data to discover the optimal posting schedule for your target audience.

It’s no secret that great video editing software can help you produce professional grade videos for platforms like Instagram, TikTok, Vimeo, or YouTube. If you’re a content marketer, you’ll know that well-produced product videos are a more engaging form of media than photographs alone and can reduce a customer’s hesitation in making a purchase.