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Voice of the Customer: Definition & Program Methodologies
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General Articles|24.05.2023

Voice of the Customer: Definition & Program Methodologies

Successful companies prioritize customers. They design products that meet customer needs, provide exceptional customer service, and build marketing campaigns around customer behaviors.

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What Is Total Factor Productivity? Definition & Formula
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General Articles|24.05.2023

What Is Total Factor Productivity? Definition & Formula

All businesses strive for growth. Growth means you can expand your team, pay better wages, and share stronger profits with owners and shareholders. How can businesses achieve growth? One of the most important ways is through higher productivity.

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7 Essential UI Design Principles for an Effective User Interface
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General Articles|24.05.2023

7 Essential UI Design Principles for an Effective User Interface

User experience (UX) and user interface (UI) design date back to the very first inventions—when a prehistoric human first attached a rock to a stick, they made the stone easier to swing (and hopefully got a promotion in the process). As a coherent discipline, though, UI was codified in the 1970s at companies like Xerox and popularized in the 1990s with the wider adoption of the home computer.

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What Is Accounts Receivable (AR)? And How Does It Work
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General Articles|24.05.2023

What Is Accounts Receivable (AR)? And How Does It Work

The best way to keep your cash flowing and maintain financial stability is to effectively manage accounts receivable. A company's accounts receivable (AR) are its outstanding invoices and money owed to its clients. Essentially, it’s a claim for payment held by a business for products or services provided on credit.

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Compare Data to Stores Like Yours With Benchmarks
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General Articles|24.05.2023

Compare Data to Stores Like Yours With Benchmarks

Understanding and analyzing data and key metrics for your online store can be challenging, especially when there are no industry standards or comparative data available. If your store's conversion rate is 4%, is that good? How does it compare to other stores in the same industry? Should you invest in improving your conversion rate?

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Double-Entry Bookkeeping: Guide for Small Business Owners
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General Articles|24.05.2023

Double-Entry Bookkeeping: Guide for Small Business Owners

It’s a common bookkeeping problem for small-business owners: You review your monthly bank statements and check them against a handwritten log of sales and expenses. The log and bank statements don’t always match, however. Sometimes the bank says you have more money than your records show, sometimes less.

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