Ideas, inspiration; as well as how, why, and what type of gift cards you should sell through your online store. Your customers probably have at least one friend or family member who’s hard to shop for, which can make gift-giving stressful. A gift card could be just the ticket.

Ecommerce success starts with a robust website for your brand. With myriad possibilities for website building—from professional web developers to DIY website builders—there’s an option for nearly any budget. Here’s an overview of the typical expenses associated with small-business websites.

For any important business decision, you need to weigh the pros and cons, risks, and potential return on investment. A business requirements document is the place to thoroughly describe a project in an organized format. Below are some guidelines for writing a comprehensive business requirements document (known as BRDs) that you can use to articulate the rationale, goals, and shared vision for your next business endeavor.

A business strategy is a blueprint for building your company. And a clear strategy helps businesses achieve their goals, collaborate efficiently, and stay on message. In this article, we’ll walk you through the ideal outline for a business strategy, as well as examples to guide you as you craft your own.

Jacob Winter picked up a new hobby during the pandemic. He discovered he was good at making tufted rugs—and people loved watching him create his designs on TikTok. After his rug-making videos went viral, Jacob transformed his hobby into a full blown business.

Pilgrim got its start 40 years ago, with one woman who had a passion for jewelry. In 1983, designer Annemette Markvad turned her creativity into a collection of handmade jewelry that she sold at music festivals throughout Europe