A user journey is a path taken by someone (a customer) moving toward a goal, such as purchasing your product or getting product support. Along the way, the customer discovers your brand, enters your website, decides to buy (or not), completes the transaction, and comes back for support.

Many ecommerce businesses start out with little to spend on marketing. That’s why they’re increasingly turning to an influencer marketing strategy. Brand partnerships for influencers is an affordable, effective, and precise way for ecommerce businesses to grow their brand.

Think of every ad you’ve seen today. Where were they? Depending on your day’s activities, you might have spotted advertising on billboards, broadcast television, social media channels, websites, physical newspapers, search results, or any number of media outlets. Now, consider the fact that each of those ads represents a transaction between a company (the advertiser) and an ad vendor (such as a platform, media outlet, or advertising agency).

Say you’ve met someone you really like. How do you get to know them and build a rapport? You could ask their friends if they’re single, attend a few meetings of their Bruce Springsteen fan club, or double-tap on all of their Instagram posts. Or, you could walk right up and ask if they’d like to go on a date.

As a merchant, handling business payments, managing vendor relationships, and dealing with accounting software can take more of your time than it should. Oftentimes you may find yourself hopping between systems to pay invoices or upload payments to your accounting software. That time spent on administrative work adds up and takes you away from what’s important: growing your business.

Founded on the belief that clothing production shouldn’t negatively impact the world we live in, ANIÁN uses recycled natural fiber textiles from landfills to create timeless, lifelong clothing. Based in Canada, ANIÁN is on a mission to change the fast-consumption fashion industry, providing clothing that people can enjoy and feel good about.