Being your own boss starts with the decision to make the big leap. If you’ve found us here, you’ve already taken that crucial first step. Congratulations! Now you’re ready to learn how to start a business from scratch. But where do you begin?

Heidi Zak spent the past decade thinking about bras so millions of women and bra wearers don’t have to. That’s the idea behind ThirdLove, the San Francisco–based lingerie brand Heidi started in 2012 with co-founders Ra’el Cohen and David Spector.

It’s easy for them to forget why they came to a store in the first place, and for them to quickly get distracted in favor of the newest, shiniest thing. It happens to the best of us. Because of this, brands are tasked with winning back shoppers who have shown interest in their products in the past—and remarketing is a successful way to do this.

Long wait times, grating hold music, and huge phone bills are a thing of the past. These days, consumers expect brands to provide support on their favorite social platforms.

If you’ve thought about starting an ecommerce store, you’ve heard of dropshipping. It’s a streamlined approach to order fulfillment where you don’t own or ship any inventory.

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