Heidi Zak spent the past decade thinking about bras so millions of women and bra wearers don’t have to. That’s the idea behind ThirdLove, the San Francisco–based lingerie brand Heidi started in 2012 with co-founders Ra’el Cohen and David Spector.

It’s easy for them to forget why they came to a store in the first place, and for them to quickly get distracted in favor of the newest, shiniest thing. It happens to the best of us. Because of this, brands are tasked with winning back shoppers who have shown interest in their products in the past—and remarketing is a successful way to do this.

Long wait times, grating hold music, and huge phone bills are a thing of the past. These days, consumers expect brands to provide support on their favorite social platforms.

If you’ve thought about starting an ecommerce store, you’ve heard of dropshipping. It’s a streamlined approach to order fulfillment where you don’t own or ship any inventory.

Bringing to your attention a beautiful, fully customizable, and modern premium Shopify Theme. Our company has been developing Theme, Storefront, and Shopify apps for over 10 years. We put all of our knowledge, research, and innovation from the eCommerce world into this beautiful, fast, mobile-first Theme and named it Gain. It's not just a name, it's what our Theme Gain was created for. We've incorporated all the research into it from the psychology of user behavior, focused specifically on increasing average check value, increasing conversion rates, cross-selling, and up-selling, and conducted hundreds of A and B tests to achieve the best results.

A user journey is a path taken by someone (a customer) moving toward a goal, such as purchasing your product or getting product support. Along the way, the customer discovers your brand, enters your website, decides to buy (or not), completes the transaction, and comes back for support.