How To Write an Elevator Pitch in 2023 (+ 3 Free Templates)
When introducing yourself, your business, or a new project, you have a limited amount of time to make an impression. You need to find the best words to describe what you do, and you need to do it quickly. This is where a compelling elevator pitch comes in—a quick, 30-second pitch that immediately grabs somebody’s attention. Finding the right words and also holding the attention of your audience can, however, be tricky.
Facebook Advertising: A Beginner’s Guide for 2023
Facebook’s advertising tool is an accessible platform used by many ecommerce entrepreneurs and marketers, especially those just starting out who don’t have much advertising experience or a big ad budget. Anyone can fuel their small business on Facebook with ads, as long as they’re willing to learn the basics. But that’s also led to increased competition, higher rates, and diminishing returns on ad spend. Despite waning confidence in Facebook ads, there are still ways to take advantage of this social media advertising tactic.
26 Sustainable Clothing Brands Making Garments for Good (2023)
The fashion industry has more than a few dirty secrets. According to a UN report, producing a single pair of jeans requires 2,000 gallons of water, and a garbage-truck-sized pile of textile waste is hitting landfills every second. Fast fashion—trendy clothing produced cheaply—is a major culprit, often contributing not only to environmental damage but also to terrible labor practices. With consumers waking up to these sobering stats, many are now demanding brands do better—and they’re making those demands with their dollars. Consumers now seek out brands with clear sustainability missions and make purchase decisions accordingly. For clothing brands, sustainable practices are no longer a nice-to-have. Ahead, meet 26 sustainable clothing brands taking responsibility through fair labor practices, using sustainable materials, and minimizing impact to meet customer expectations.
What’s the Best Email Marketing Software? 11 Tools to Try in 2023
Email marketing continues to drive incredible results for businesses across the spectrum. It’s no wonder, then, that the email marketing software space continues to become more competitive by the day. As a business owner, your email list is one of your most powerful assets. An email list gives you a direct line to your customers as well as the opportunity to supercharge your marketing automation efforts. While SEO and social media have their place, email marketing tools make it so you’re not at the mercy of any one platform or update. Given the amazing benefits of this marketing tactic, there’s no shortage of email marketing platforms to choose from. But which one is right for your brand’s needs? In this guide, we’ll cover the best email marketing software, from simple tools with free plans to complex apps with advanced features.
Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify
Ruby Friel always knew she wanted to start her own shop. Her entrepreneurial journey began as a teenager working as a florist for small business owners and began to take shape as a product designer, where she traveled the world to research trends, and drew inspiration from small boutiques and stores she found. But it wasn't until 2020, when a friend offered her an affordable space above their business in Stockport, UK that she decided to take the leap. In March 2020, with all £3,000 of her personal savings, Ruby opened Still Life Story, one week before the first UK lockdown.
Made with Metafields (part 1)
Metafields sound technical, but with a bit of time they can be simple to understand. At the core, they’re about adding additional information into your admin or storefront that doesn’t come standard across Shopify’s platform. Many businesses have specific needs that are unique to what they sell, their customers and their business goals. We created Metafields to help you customize and manage the information you need to grow your business to match your ambition.