To succeed in ecommerce, you need three things: high-demand products to sell, the skills to market them, and the drive to succeed. You already have a winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s why we update this list every year to help you find trending products online.

Allbirds co-founders Joey Zwillinger and Tim Brown decided to leap into the shoe business while on a walk together in Marin Hills. They were surrounded by nature and sweeping views of the Pacific, just across the bridge from San Francisco, a city known for innovation. Combining natural materials and tech was their ticket to building a sustainable shoe company. Allbirds exploded onto the scene in 2016 with a novel wool sneaker that sold more than a million pairs in its first two years. From its soles to its new resale platform, Allbirds has pushed sustainability forward on every front.

Learning how to start a dropshipping business, like any type of venture, isn’t easy. Nevertheless, it’s a great first step into the world of entrepreneurship. You can sell to customers without holding any inventory. You don’t need to pay for products upfront. And if you’re serious about your new venture, you can build a sustainable source of income in the long run.

When introducing yourself, your business, or a new project, you have a limited amount of time to make an impression. You need to find the best words to describe what you do, and you need to do it quickly. This is where a compelling elevator pitch comes in—a quick, 30-second pitch that immediately grabs somebody’s attention. Finding the right words and also holding the attention of your audience can, however, be tricky.

Facebook’s advertising tool is an accessible platform used by many ecommerce entrepreneurs and marketers, especially those just starting out who don’t have much advertising experience or a big ad budget. Anyone can fuel their small business on Facebook with ads, as long as they’re willing to learn the basics. But that’s also led to increased competition, higher rates, and diminishing returns on ad spend. Despite waning confidence in Facebook ads, there are still ways to take advantage of this social media advertising tactic.

The fashion industry has more than a few dirty secrets. According to a UN report, producing a single pair of jeans requires 2,000 gallons of water, and a garbage-truck-sized pile of textile waste is hitting landfills every second. Fast fashion—trendy clothing produced cheaply—is a major culprit, often contributing not only to environmental damage but also to terrible labor practices. With consumers waking up to these sobering stats, many are now demanding brands do better—and they’re making those demands with their dollars. Consumers now seek out brands with clear sustainability missions and make purchase decisions accordingly. For clothing brands, sustainable practices are no longer a nice-to-have. Ahead, meet 26 sustainable clothing brands taking responsibility through fair labor practices, using sustainable materials, and minimizing impact to meet customer expectations.