Building your own website gets easier every year, but building an ecommerce store for your online business takes a bit more planning and effort. An ecommerce website should include features like a custom domain name, an intuitive user interface (UI), an appealing website design, a frictionless shopping cart and checkout flow, and search engine optimization.

You just started your ecommerce business and want to grow and get new customers. Spreading the word about your small business to a large audience, such as the approximately two billion people on Facebook every day, is a good place to start. On it, you can promote your company and Facebook’s services, and let potential customers know exactly where to find you.

One of the keys to survival for any small-business owner is planning for taxes. It can make the difference between receiving a big, unexpected tax bill—which can put a painful or even fatal dent in a new business—or going on to future success and prosperity.

Sometimes popping a hot, buttery bag of popcorn is all you need to complete the perfect night in. But what if your favorite snack is hard on your stomach? For Jen Martin, finding alternative heirloom popcorn kernels was her saving grace. Not only were they easier to digest, but they tasted better too.

Email marketing is one of the most effective ways for businesses to build relationships with their customers, so it’s no surprise this element of digital marketing is high on many entrepreneurs’ to-do lists when starting out. But what tools do you need to make email a profitable part of your marketing strategy?

Knowing how to reach your target market is the only way to increase your market share and improve sales. Get it wrong, and your finances may suffer. So, how can you reach your target audience and get them interested in your product or service?