Sometimes popping a hot, buttery bag of popcorn is all you need to complete the perfect night in. But what if your favorite snack is hard on your stomach? For Jen Martin, finding alternative heirloom popcorn kernels was her saving grace. Not only were they easier to digest, but they tasted better too.

Email marketing is one of the most effective ways for businesses to build relationships with their customers, so it’s no surprise this element of digital marketing is high on many entrepreneurs’ to-do lists when starting out. But what tools do you need to make email a profitable part of your marketing strategy?

Knowing how to reach your target market is the only way to increase your market share and improve sales. Get it wrong, and your finances may suffer. So, how can you reach your target audience and get them interested in your product or service?

A healthy work-life balance is important, whether you run your business full time or work 9-to-5 and run your business on the side. With it, you will be able to keep motivated and keep burnout at bay.

When it comes to making videos to promote your business, engage your audience, and showcase your products, professional quality usually demands professional prices.

Branding photography allows you to create a distinct visual style for your brand, showcasing your products against interesting backdrops and introducing potential customers to the team behind the brand. With the help of a creative photographer, you can use brand photography to give your brand a strong visual identity that communicates its values.