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What Is Media Buying? Overview and How It Works
General Articles|24.05.2023

What Is Media Buying? Overview and How It Works

Think of every ad you’ve seen today. Where were they? Depending on your day’s activities, you might have spotted advertising on billboards, broadcast television, social media channels, websites, physical newspapers, search results, or any number of media outlets. Now, consider the fact that each of those ads represents a transaction between a company (the advertiser) and an ad vendor (such as a platform, media outlet, or advertising agency).

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