Upstream vs. Downstream Marketing: Key Differences
Say you’ve met someone you really like. How do you get to know them and build a rapport? You could ask their friends if they’re single, attend a few meetings of their Bruce Springsteen fan club, or double-tap on all of their Instagram posts. Or, you could walk right up and ask if they’d like to go on a date.
Introducing Shopify Bill Pay: Pay Any Business, Any Way You Want
As a merchant, handling business payments, managing vendor relationships, and dealing with accounting software can take more of your time than it should. Oftentimes you may find yourself hopping between systems to pay invoices or upload payments to your accounting software. That time spent on administrative work adds up and takes you away from what’s important: growing your business.
Efficiency Meets Ethics: ANIÁN’s Inventory Management Strategy for Sustainable Fashion
Founded on the belief that clothing production shouldn’t negatively impact the world we live in, ANIÁN uses recycled natural fiber textiles from landfills to create timeless, lifelong clothing. Based in Canada, ANIÁN is on a mission to change the fast-consumption fashion industry, providing clothing that people can enjoy and feel good about.
Selling Gift Cards: 8 Gift Card Ideas for Small Businesses
Ideas, inspiration; as well as how, why, and what type of gift cards you should sell through your online store. Your customers probably have at least one friend or family member who’s hard to shop for, which can make gift-giving stressful. A gift card could be just the ticket.
How Much Does a Website Cost in 2023?
Ecommerce success starts with a robust website for your brand. With myriad possibilities for website building—from professional web developers to DIY website builders—there’s an option for nearly any budget. Here’s an overview of the typical expenses associated with small-business websites.
How To Write a Business Requirements Document
For any important business decision, you need to weigh the pros and cons, risks, and potential return on investment. A business requirements document is the place to thoroughly describe a project in an organized format. Below are some guidelines for writing a comprehensive business requirements document (known as BRDs) that you can use to articulate the rationale, goals, and shared vision for your next business endeavor.