TikTok has taken the world by storm, but it can be tricky to figure out what content to create. The platform requires a different approach to other social channels, but coming up with a TikTok marketing strategy for your brand doesn’t have to be difficult. With so many new TikTok trends popping up, it can be tempting to jump on every one. But, it’s vital to consider what your audience wants to see. Once you understand your target audience, you’re on your way to getting your brand noticed, growing your following, and engaging your community.

Inventory that doesn’t turn over—i.e., that doesn’t sell—is often referred to as dead stock. For businesses that don’t use inventory management software, dead stock can remain on warehouse shelves, forgotten and useless. Dead stock costs businesses money. They can’t recoup the costs of unsold goods that they either manufactured themselves or purchased from another company.

It will appear on your website, your products, your marketing, your in-store signage, and just about any other place where people interact with your brand. It might seem like a small asset, but there’s a lot packed into it. Your brand values, products, audience, industry, background, and personality are all tied to your logo. 

With 88% of TikTokers saying audio is essential to their overall experience on the app, knowing how to find trending sounds on TikTok offers massive potential for brands to grow on the platform. Trending TikTok sounds, songs, and other original audio are used every day, with trends evolving quickly. How can you stay ahead of what’s trending in order to leverage these sounds in your TikTok marketing strategy? Ahead, learn how to find trending TikTok sounds using the tools right inside the app. And discover eight places to find sounds and songs to use in your TikTok content.

When Peter Dering traveled through Asia on a four-month backpacking trip in 2010, he captured all the memorable, scenic moments with his camera. Along the way, he noticed how cumbersome the camera was to lug around. “‘Wow, this hurts my neck, and I can’t be hands-free,’” Peter recalls thinking. “Almost every photographer who has ever put on a neck strap has experienced it, and [it] wasn’t being solved.”

Marketing automations are designed to save you time and boost your business—that’s kind of their whole thing. Set up an automation to reach your customers at the right time, with the right message, and let it do the work for you on autopilot.