Have you ever tried a great coffee from a can? Jash Mehta and Blair Fletcher Hardy are on a mission to make it your favorite way to consume a cup of joe. The duo launched Pop & Bottle in 2015, creating plant based lattes with no refined sugar and pure, purposeful ingredients. Pop & Bottle stood out against the competition and the brand has grown year over year to become a 7-figure business.

There have never been more resources available for people interested in starting a new business venture, from low-cost tools for marketing and design to website and ecommerce solutions to crowdfunding platforms. Maybe that’s one of the reasons entrepreneurship is on the rise. Entrepreneurship isn’t simply about being self-employed or having a great business idea. In this article, we’ll define entrepreneurship and discuss what it takes to become a successful one in today’s world.

YouTube is the second-largest search engine in the world, after Google. So if video is part of your marketing strategy, you’ve probably already invested time, effort, and creativity into videos for your own YouTube channel. But to make the most of YouTube as a platform to engage your customers, you can also mine YouTube Analytics for a treasure trove of insights to improve the performance of your videos.

TikTok has taken the world by storm, but it can be tricky to figure out what content to create. The platform requires a different approach to other social channels, but coming up with a TikTok marketing strategy for your brand doesn’t have to be difficult. With so many new TikTok trends popping up, it can be tempting to jump on every one. But, it’s vital to consider what your audience wants to see. Once you understand your target audience, you’re on your way to getting your brand noticed, growing your following, and engaging your community.

Inventory that doesn’t turn over—i.e., that doesn’t sell—is often referred to as dead stock. For businesses that don’t use inventory management software, dead stock can remain on warehouse shelves, forgotten and useless. Dead stock costs businesses money. They can’t recoup the costs of unsold goods that they either manufactured themselves or purchased from another company.

It will appear on your website, your products, your marketing, your in-store signage, and just about any other place where people interact with your brand. It might seem like a small asset, but there’s a lot packed into it. Your brand values, products, audience, industry, background, and personality are all tied to your logo.