THE SEAVEES LEGEND
As told by Steven Tiller
Lost. In a sea of uncertainty. Was it 2005 or 2006? Can’t be sure. You see, I’d lost my compass. Been adrift for awhile. And if I’d only known exactly how to change my course, I would’ve done something. But I didn’t. And so it went… Then we found each other. As two destined souls always do.
Swept away by an undertow of strangers on the streets of Tokyo, I wandered. Far from home. Losing myself in foreign sights, sounds, tastes. And characters. One of whom invited me into a dusty old surplus shop. It was all vintage Americana, filled with well worn clothes. Scratched vinyl, Beach Boys and Dylan. Faded photographs, Marilyn and McQueen. And I felt nostalgic. For a time I’d never known.
In a glass case, there they were. Waiting. “These please,” I said, pointing to the salt-washed mystery. The old man smiled, handing me the first pair of SeaVees I’d ever seen. And they spoke to me: the sky blue herringbone sole, the license plate logo – somehow familiar but slightly, beautifully, off center. In the name was the seduction of the Sea. Then, a large distinctive wishbone V. «A treasure,» I whispered under bated breath. I began to yearn. For a passage I’d never had the courage to take.
And so I submerged on my journey. Back in time. Through a deep dive of archives, journals, magazines. And discovered a birth — in 1964 — of a BF Goodrich brand that pioneered the coastal casual lifestyle. That defined California in its golden age. In the guise of a shoe. Then seven years later was abandoned, without a trace. And lay dormant, buried for nearly 40 years. Waiting for a dreamer. Waiting for someone like me.
Anchored back in Boston, I kissed the girl I love. Hugged our kids. And shocked our families, our friends. Bid farewell to life as we knew it. We sold our home and our car. Mostly everything. Except our pictures and my dog-eared Kerouac paperbacks. And headed West. To California. To set up shop in a Santa Barbara studio. With open windows and the cool breeze of the Pacific blue. To live between mountains and sea. The way I’d always dreamed to be. To breathe new life into something old. Something authentic. Something long lost but rediscovered.
Since joining 1% For The Planet and pledging to give 1% of our net sales to environmental causes, we’ve been searching for a worthy partner that speaks to who we are as a brand. A passion for the coast is an inherent trait of SeaVees, and The Gaviota Coast Conservancy naturally aligns with our desire to preserve it. We’re excited to join them in their efforts to protect the environmental integrity of the place we call home.
To better understand the history of our coastline and the threats of development it continues to face, all of us at SeaVees went on a hike along the bluffs of nearby Naples, led by our friends at the GCC. We left enamored by the charm of the Gaviota Coast and extremely proud to support the cause that has worked tirelessly for the last 20 years to protect our undeveloped coastal wilderness.
Born in 1964, SeaVees is the original way to go casual. With a groundbreaking advertising campaign throughout the 1960s, SeaVees pioneered the transformation of the sneaker from gym shoe to casual shoe. For any social affair, one could show up in SeaVees; a comfortable sneaker with the sophistication of a dressier shoe. Today SeaVees honors its 1960s origin by continually making modern amendments to classic design, resulting in a timeless sneaker of exceptional quality.
In this project, we realized the development of a first-class store based on the E-Commerce platform of Shopify.
The code is clean and beautiful. We check every line of our code for its validity and purity. Clean and accessible code is the key to the long life of any project.
The project has been tested on all available platforms. The project cannot be considered completed until a deep QA analysis has been made.
The project passed the test and was brought to the state of pixel perfect on all browsers on the Desktop and Mobile devices.
The project is fully adaptive and meets the highest standards of UX / UI. We test on real devices.