While James has cemented his status as the go-to coffee expert on YouTube—with a community of close to two million subscribers on the platform—he didn’t start drinking the beverage himself until after he got into the bean business. “I started working in coffee before I started drinking coffee, which is kind of weird,” he says. “I was demonstrating little espresso machines in a nice department store in London. I had no idea what I was doing, but the more I read and discovered about coffee, the more interested I got. And it became a full-blown obsession pretty quickly.”

Congratulations on activating Shopify Markets Pro! You’ve just taken a step toward global greatness. We understand that venturing into international markets can be daunting, but with Markets Pro in your corner, it’s now easier than ever before. To accelerate your journey to international selling success, we’ve put together a comprehensive checklist of best practices. Follow these top tips to maximize your success when selling internationally with Markets Pro.

If you’re thinking of starting an ecommerce business, don’t let the macroeconomics of it scare you. Despite falling valuations of public and private companies, it’s still possible to raise money from venture capital firms. Jon Sakoda is a founder of Decibel Partners, a venture capital firm specializing in infrastructure software, and he’s worked in the industry for more than 15 years. Ahead, hear Jon’s insights about starting a company—and getting it funded—in 2023.

Affiliate marketing is a great way to generate some additional income. You can become an affiliate marketer and recommend other brands, or you can start an affiliate program to start promoting your own existing brand. This complete guide will walk you through how to become an affiliate marketer who promotes other brands. We’ll go over how to start making money in affiliate marketing, online marketing tips to help you succeed, and tricks to help you earn more money.

Despite only launching internationally in 2017, TikTok has become the authority on what’s hot in culture, politics, fashion, and beyond. TikTok is a force, growing rapidly year over year, and is expected to reach two billion users by 2024. The short form video app has attracted a sizable Gen Z user base, and for entrepreneurs, that’s a lot of marketing potential. If you want to leverage TikTok’s massive user base in building your audience, here’s a look at the strategies of some of the social media platform’s top creators and marketers. Get tips on how to make money on TikTok, from fan merch sales to paid subscriptions.

Today, beauty influencers are everywhere, sharing secret hacks and their latest go-to products. But in 2010, Luxy Hair was one of the first companies to use its YouTube channel as a platform for organically growing its brand.